What are some core marketing concepts.ppt

1. What Are Some Core Marketing Concepts ? 2. NEEDS Basic human requirements. 3. WANTS Desire for specific objects that might satify needs. 4. DEMANDS Wants for specific products backed by ability to pay. 5. TARGET MARKETS Which presents the greatest oppurtunities 6. SEGMENTATION Dividing the markets into segments. 7. POSITIONING Delivering some central benefits. 8. Café Coffee Day strive to build brand image. OFFERING Making intangible value proposition physical BRANDS Offering from a known source 9. Product’s capacity to satisfy needs as per customers estimation. 10. SATISFACTION Person’s judgment of a product of a product’s perceived performance in a relationship to expectation. 11. MARKETING CHANNELS • Communication • Distribution • Service 12. SUPPLY CHAIN 13. COMPETITION All the actual and potential rival offerings and substitute 14. MARKETING ENVIRONMENT • Task environment :producing, distributing, etc • Broad environment: demographic, environment, economic, etc. 15. CREATED BY Harshveer Singh, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com