Valpak of Atlanta Product Brochure

1. VALPAK ®SOLUTIONSA comprehensive suite of products enabling you toinfluence, attract & nurture customers In the mail. Online. On the phone. 2. VALPAK SOLUTIONS ® Whether you hope to acquire new customers,retain existing ones, or create awareness for something completely inspired,our full suite of products and services helps keep consumers informed of all that you do. 3. VALPAK SOLUTIONS ®Valpak provides a custom marketing campaign calendar to meet yourneeds by including the 5 Elementsof a Successful Campaign: The Right PACKAGE Your message will be seen The Right MARKET Your message will be seen by the right people The Right PRODUCT Your message will reach consumers wherever they are The Right OFFERS The offer will motivate people to respond The Right FREQUENCY Your message will be seen enough 4. ATTRACT new consumers to your businessAt Valpak , we understand your advertising goals. Let us help your business attract ®new consumers with these core marketing tools. These products are central to yourValpak advertising campaign in that they encourage and inspire new consumers topatronize your business.Enjoy D01 MdC elicioussPeC Ad Pasta, P izza, Salads & BreciaMore!Italian C ’s Direct Mail Couponafe $8.99 1 Chicken FreeCP sideMarsala 123 Ma Din ner Ent in Street Valid ree, AnytoBuy On 000-00wnAnytim e e Din Get On ner Entree,Hours: 9am - 9pm 00With coup Not validon only. with any Or Les e Of Equser Valu al e Free The central piece of your marketing campaign. Mon -other offer.Authent www.b Expires reciasit Sun 00/00/00With coupNot validon only. alianca ic Italiawith anyfe.com other offer.n Spec Expires 00/00/00ialties, ItaSee Revlian Favoerse For More Sav rites, Dingsine-In/Carry -Out • Using design best practices, we’ll help youcreate the most effective ads • We help you select the right message andoffer for maximum results • Stir consumers to take immediate action TM Valpak Deals® Leverage the power of Valpak Deals and reach ideal consumers wherever they go. • No up-front costs; we pay you weekly ® • Deals can be featured in The Blue Envelope ,online and in an e-mail •asily manage your campaign and track E redemptions online or on your Valpak Business Center mobile app Connect with your best customersanywhere@anytime with the Valpak® product suite 5. NURTURE your loyal consumer baseWe’ve helped you bring consumers to your business. Now we’ll help you keep them.These products will entice your loyal consumers to frequent your business again andagain. Generating repeat business and positive word-of-mouth advertising is key toany business’s long-term success.Tear-off 03 Loyalty Card CheckC our FreshTasty Menu Online!03 Loyalty Card outheck oFreeFreeut our Fr www.breciasitaliancafe.com Dinner Enesh Ta Fresco Dinner Entreetree Pasta From sty Menu Onlin Loyalty CArds Buy OnDishes Pasta The Grill Desserts www.b reciasitalia e Dinne e!ncafe.c Get Entree, r Entree, Dishes om Buy One Dinner OneOf Equa Spaghetti Chicken Fresco From Sogno Di CioccolataOr Lesse Get One Of EqualValSpa Th Penne Franco ghettiSpiedini Di Mare e Grill Tiramisu Fresco r lueCannoli De FreePennePasta Sostanza FrancoGrilled SalmonssertsOr Lesser Value Free2ChickenPasta Fresco’s Sosta Grilled Chicken Fresco Biscotti With couponPasta CP side Not valionly. 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Se e we bsite fordetails03 Loyalty Card • Encourage your loyal customers to try new products and keep coming back Enjoy Delicious Pasta, Pizza, SaladsMore! 02 single Panel QR Buy 4 Entrées,FreeGet 5th Free 5 Brecia’s 4 • Premium format stands out in the envelopeItalian Cafe 3 Italian Cafe 123 Main Street, Anytown Brecia’s000-0000 Hours: 9am - 9pm Mon - Sun 2 CP side 1 • Longer shelf life; on average, consumers keepwww.breciasitaliancafe.com 1See reverse for more information and locationsthem 3 months or until usedEnjoy Delicious Pasta, Pizza, SaladsMore! DEAL SAVE SMS Texting Brecia’sFreeTextDinner EntreeItalian Cafe Engage with consumers who want the convenience Buy One Dinner Entree,“CHICkEN1” Brecia’s Ita of having money-saving offers with them wherever 10% Off lian C afe Get One Of Equal FREE they go. EveryEntréeOr Lesser Value Free123 Main Street, Anytown ReplyTuesd STOP ay to VALPAkWith coupon only.to Ca • Use your TEXT callout wherever you advertise 000-0000ncel (825725) Not valid with any other offer.Expires 00/00/00 Standard Text Rates Apply Hours: 9am - 9pm Mon - Sun • Generate sales immediately with text blastsSee Reverse www.breciasitaliancafe.comFor More Savingsthat promote last-minute or one-day specials02 single Panel QR • Invite subscribers to a grand opening Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Outor special in-store eventEnjoy Delicious Pasta, Pizza, SaladsMore!Brecia’s Free • Point of sale materials availableItalian Cafe Text “CHICkEN1” Dinner EntreeBuy One Dinner Entree,Get One Of Equal Or Lesser Value Free123 Main Street, Anytown to VALPAkWith coupon only.(825725) 000-0000 Not valid with any other offer. Expires 00/00/00Standard Text Rates Apply Hours: 9am - 9pm Mon - Sun CP side 1See Reverse www.breciasitaliancafe.com For More Savings Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Connect with your best customersanywhere@anytime with the Valpak® product suite 6. INFLUENCE with brand powerNow that people know the basics of WHO you are and WHAT you’re about, let us helpyou take your marketing to the next level. Whether you’re using our larger direct mailformats or taking advantage of our comprehensive digital tools, let clients know exactlywhat you can do for them by showcasing your full suite of products and services.Digital PackagesOur digital packages make it easy for you to connectto consumers online and on-the-go!• Your offers featured on Valpak.com® and on your own Business Profile Page•our content pushed out through our partner networkY of websites, mobile sites, mobile apps directories and search engines• Opportunity to reach responsive consumers who have double opted-in to receive coupons via e-mail• Call Tracking included to help you track your ROIDirect Mail Flyers08 2 Panel Flyer Enjoy Delicious Pasta, Pizza, SaladsMore! Brecia’s Italian CafeFree Dinner Entree Buy One Dinner Entree,123 Main Street, AnytownGet One Of Equal Or Enjoy Delicious 000-0000Lesser Value Free Pasta, Pizza, Hours: 9am - 9pm Mon - SunFlyers give you more advertising space toWith coupon only. SaladsMore! Not valid with any other offer. www.breciasitaliancafe.comExpires 00/00/00 Brecia’s Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-OutItalian Cafe Free Dinner Entreehelp make sure your consumers are aware123 Main Street, Anytown000-0000Buy One DinnerGet One Of EqualEntree,Try All Our Delicious Daily SpecialsBrecia’s Hours: 9am -Or 9pm Mon - Sun www.breciasitaliancafe.cLesser Value Free Italian Cafeom With coupon only.Not valid with MONDAY TUESDAY WEDNESDAYTHURSDAY any other offer. Expires 00/00/00 SoupChickenFettuccine Spicy Authentic Italianof all that you do. Specialties, ItalianSalad Cordon Bleu AlfredoCalzone Favorites, Dine-In/Carry-Out $4.99 $9.99 $8.95$6.99 1/2 Price Lunch Entree $5 Off FRIDAY SATURDAYSUNDAYBuy One LunchEntree, Your $8.99Chicken Marsala Spaghetti Meatballs HomemadeLasagnaGet One Of Equal Total Check ChickenLesser Value 1/2 Or PriceOf $25 Marsala $5.99 $4.99 $9.99• Larger image area allows for the displayWith coupon only. Not valid with Or Moreany other offer.Expires 00/00/00ValidWith coupon only. Not valid withany other offer. AnytimeExpires 00/00/00 With coupon only.Not valid with any other offer. Expires 00/00/001/2 Price$5 Off$8.99Brecia’s of a full menu,Lunch EntreeYour ChickenScan for full menuItalian Cafedaily specialsBuy One Lunch Entree,Get One Of Equal Or Total CheckOf $25 Marsala Valid2FP side 1Lesser Value 1/2 PriceOr More AnytimeWith coupon only. With coupon only.With coupon only. Not valid with any other offer. Not valid with any other offer.Not valid with any other offer.Expires 00/00/00 Expires 00/00/00 Expires 00/00/00 a complete product line, photos, graphics,10 3fpvv No Bleed Welcome to Brecia’s11 6pf Bleed Brecia’sAt Brecia’s, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic Italian Cafearomas in our open kitchen; to our flavorful, handmade recipespassed down for generations and other contentWe Make Dining A Great Experience!Enjoy Delicious Pasta, Pizza, SaladsMore!Brecia’s 3fp SIDE 1 FreeItalian Cafe Dinner Entree Buy One Dinner Entree,123 Main Street, AnytownGet One Of Equal Or Lesser Value Free000-0000With coupon only.Hours: 9am - 9pm Mon - Sun Not valid with any other offer. www.breciasitaliancafe.comExpires 00/00/00 Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-OutTry All Our Delicious Daily Specials Brecia’s Italian Cafe MONDAYTUESDAYWEDNESDAY THURSDAYSoup Chicken FettuccineSpicy SaladCordon BleuAlfredo Calzone $4.99 $9.99 $8.95 $6.99 FRIDAY SATURDAY SUNDAY Chicken Spaghetti HomemadePremiere Pasta MarsalaMeatballsLasagnaFresh $5.99 $4.99 $9.99Dishes Seafood Entrees 1/2 Price$5 Off$8.99 1/2 Price$10 OffLunch Entree YourChicken Lunch Entree YourBuy One Lunch Entree, Total CheckMarsalaBuy One Lunch Entree,Total CheckGet One Of Equal OrOf $25ValidGet One Of Equal Or Of $50Lesser Value 1/2 Price Or MoreAnytime Lesser Value 1/2 PriceOr MoreWith coupon only.With coupon only. With coupon only. With coupon only.With coupon only. Not valid with any other offer.Not valid with any other offer. Not valid with any other offer. Not valid with any other offer.Not valid with any other offer. Expires 00/00/00 Expires 00/00/00Expires 00/00/00Expires 00/00/00 Expires 00/00/00Welcome to Brecia’s Brecia’sScan for full menuAt Brecia’s, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic Italian Cafedaily specials aromas in our open kitchen; to our flavorful, handmade recipespassed down for generations6FP SIDE 1Connect with your best customersanywhere@anytime with the Valpak® product suite 7. 02 single Panel QRProduct ReinforcementsEnjoy Delicious Pasta, Pizza, SaladsMore! FreeMake it easier to track response and increase Brecia’sDinner Entreeredemptions with these product complements.Italian CafeBuy One Dinner Entree,Get One Of Equal Or Lesser Value FreeQR Codes123 Main Street, Anytown With coupon only. 000-0000Not valid with any other offer.Appeal to consumers who prefer the convenience of a mobileScan for fullExpires 00/00/00menudailycoupon over carrying a paper coupon Hours: 9am - 9pm Mon - Sun 02 single Panel QRCP side 1 See Reverse www.breciasitaliancafe.com specials For More Savings• Extend the reach of your print ad and boost exposure online Enjoy Delicious Pasta, Pizza, SaladsMore!• Push your audience to your Web site, Valpak.com® Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe Brecia’s FreeDinner Entreecoupon, video, Facebook page or Valpak Deals® Buy One Dinner Entree, Get One Of EqualOr Lesser Value Free 123 Main Street, AnytownWith coupon only.000-0000Not valid with any other offer. Scan for fullExpires 00/00/00 Hours: 9am - 9pm Mon - Sunmenudaily CP side 1Call Tracking See Reversewww.breciasitaliancafe.com specials For More Savings Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-OutMonitor how well your offer is working, identifywho is responding, and discover ways toimprove your close ratio and call volume 01 MdC sPeC Ad• Daily, weekly and monthly reports to 01 MdC sPeC Adhelp you understand how youradvertising is performing Enjoy Delicious Pasta, Pizza, SaladsMore! Enjoy Delicious Pasta, Pizza, SaladsAd 01 MdC sPeC More! Brecia’s $8.99• Call recording helps you monitor how yourItalian Cafe 123 Main Street, Anytown Chicken Marsala Valid Anytime$5.99With coupon only.incoming leads are being handled000-0000 Not valid with any other offer. Brecia’s Expires 00/00/00 Hours: 9am - 9pm Mon - Sun CP side 1 www.breciasitaliancafe.comSee Reverse For More SavingsEnjoy Delicious Cafe Italian Pasta, Pizza, Marsala Chicken Salads More! Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-OutVersioningGet the right message to the right audience Main Street, Anytown 123 Valid AnytimeWith coupon only.• Test different offers or artwork to see what 9am - 9pm Mon - Sun Brecia’s000-0000$7.99 Not valid with any other offer. Hours: performs Expires 00/00/00CP side 1Italian CafeChicken Marsala See Reverse For More Savingsbest for your business www.breciasitaliancafe.com• Vary your address information bySpecialties, Italian Favorites, Dine-In/Carry-OutAuthentic Italian location 123 Main Street, Anytown Valid AnytimeWith coupon only.for multi-location businesses 000-0000 Not valid with any other offer. Expires 00/00/00 Hours: 9am - 9pm Mon - Sun• Pull customers from farther distances by using aCP side 1www.breciasitaliancafe.comSee Reverse For More Savingsstronger offer beyond your immediate retail location Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Specialty Products Looking for something beyond the standard formats to influence, acquire and retain customers? We can help. Coupon Booklets Offer multiple coupons that are valid over different time periods or for different products Enjoy Delicious Pasta, Pizza, SaladsMore! • 8, 1216 page booklet formats available ExtrasBrecia’s Italian Cafe • Leave near your register to entice current customers •ross-Promotion: Partner with another business C123 Main Street, Anytown000-0000 Hours: 9am - 9pm Mon - SunAuthentic Italian Specialties, Italian Favorites, Dine-In/Carry-Outwww.breciasitaliancafe.com to distribute extra coupons Solo Values ® Stand out in the consumer’s mailbox with a customized direct mail programValpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals®are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiariesand affiliates. All other products and company names are used for identification •se for time-sensitive promotions – grand openings, special sales Upurposes only and may be trademarks and/or registered trademarks of theirrespective owners. Valpak Direct Marketing Systems, Inc. makes no claims toevents, holidays or limited time offers between Valpak mail datesthese trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.Connect with your best customersanywhere@anytimewith the Valpak® product suite 8. Connect with your best customersanywhere@anytime with the Valpak product suite ® TMIn the mail.Online.On the phone.Scan code to see how our solutions deliver results to our advertisers. Valpak® www.valpak.com