Using Facebook and Linkedin for Business

Microsoft PowerPoint - Codella-Facebook-LinkedIn-120412 H t F b k dH t F b k dHow to use Facebook andHow to use Facebook and LinkedIn for businessLinkedIn for businessLinkedIn for businessLinkedIn for business 10th A l R l B i C f10th Annual Rural Business Conference by Pete Codella, APRby Pete Codella, APR April 12, 2012 about.me/petecodella/p Page 3 CodellaMarketing.com PeteCodella.com Page 4 About FacebookAbout Facebook • More than 845 million active usersMore than 845 million active users • 50% of active users log on to Facebook every  dayday • Average user has 130 friends • People spend over 700 billion minutes per  month on Facebook CodellaMarketing.com PeteCodella.comnewsroom.fb.com Page 5 Facebook is for Facebook is for people . . .people . . .p pp p It’ l fIt’ l f b db dIt’s also for It’s also for brands.brands. CodellaMarketing.com PeteCodella.com Page 6 CodellaMarketing.com PeteCodella.com Page 7 CodellaMarketing.com PeteCodella.com Page 8 CodellaMarketing.com PeteCodella.com Page 9 CodellaMarketing.com PeteCodella.com Page 10 CodellaMarketing.com PeteCodella.com Page 11 CodellaMarketing.com PeteCodella.com Page 12 CodellaMarketing.com PeteCodella.com Page 13 CodellaMarketing.com PeteCodella.com Page 14 CodellaMarketing.com PeteCodella.com Page 15 CodellaMarketing.com PeteCodella.com Page 16 CodellaMarketing.com PeteCodella.com Page 17 CodellaMarketing.com PeteCodella.com Page 18 CodellaMarketing.com PeteCodella.com Page 19 CodellaMarketing.com PeteCodella.combit.ly/o0U3I0 Page 20 ApproachApproach Use Facebook personallyUse Facebook personally, Then use it on behalf of a brand. . . . same goes for other social platforms. CodellaMarketing.com PeteCodella.com Page 21 What to postWhat to post • Links to important Web pages • Blog posts • News releases• News releases • In the news items • Videos • Photo galleries • Online presentations • Awards received CodellaMarketing.com PeteCodella.com • Awards received Page 22 Rule of ThumbRule of Thumb If i ’ liIf i ’ liIf it’s online,If it’s online, you can post it on .you can post it on .you can post it on                     .you can post it on                     . CodellaMarketing.com PeteCodella.com Page 23 Rule of ThumbRule of Thumb If i ’ liIf i ’ liIf it’s online,If it’s online, you can post it on .you can post it on .you can post it on                     .you can post it on                     . CodellaMarketing.com PeteCodella.com Page 24 Rule of ThumbRule of Thumb If i ’ liIf i ’ liIf it’s online,If it’s online, you can post it on .you can post it on . every other social every other social  media platformmedia platformyou can post it on                     .you can post it on                     .media platformmedia platform CodellaMarketing.com PeteCodella.com Page 25 CodellaMarketing.com PeteCodella.com Page 26 CodellaMarketing.com PeteCodella.com Page 27 CodellaMarketing.com PeteCodella.com Page 28 CodellaMarketing.com PeteCodella.com Page 29 CodellaMarketing.com PeteCodella.com Page 30 CodellaMarketing.com PeteCodella.com Page 31 Polls Videos Photos CodellaMarketing.com PeteCodella.com Page 32 CodellaMarketing.com PeteCodella.com Page 33 CodellaMarketing.com PeteCodella.com Page 34 Practical mattersPractical matters • Identify the objective for the pageIdentify the objective for the page –Who’s your target audience? –What do you want them to do there?y • Goals – How many likes do you want?How many likes do you want? • Set a vanity URL • Keep it fresh — people expect frequent (lik d il )• Keep it fresh — people expect frequent (like daily) updates • Have fun! CodellaMarketing.com PeteCodella.com • Have fun! Page 35 Vanity URLVanity URL CodellaMarketing.com PeteCodella.comfacebook.com/username Page 36 URL is your key phraseURL is your key phrase Keep in mind that your URL becomes theKeep in mind that your URL becomes the  primary text associated with your Facebook  pagepage. E l F b k /C d ll M k iExample: Facebook.com/CodellaMarketing In a Google Search for “Codella Marketing” h F b k li k k #8the Facebook link ranks #8. CodellaMarketing.com PeteCodella.com Page 37 Edit your pageEdit your page CodellaMarketing.com PeteCodella.com Page 38 Link to TwitterLink to Twitter CodellaMarketing.com PeteCodella.comfacebook.com/twitter Page 39 Page resourcesPage resources CodellaMarketing.com PeteCodella.com Page 40 CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/docs/plugins Page 41 CodellaMarketing.com PeteCodella.comfacebook.com/badges Page 42 CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/docs Page 43 CodellaMarketing.com PeteCodella.com Page 44 CodellaMarketing.com PeteCodella.com Page 45 CodellaMarketing.com PeteCodella.com Page 46 CodellaMarketing.com PeteCodella.com Page 47 CodellaMarketing.com PeteCodella.com Page 48 Recommended toolRecommended tool CodellaMarketing.com PeteCodella.comshortstack.com Page 49 CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/showcase Page 50 A few suggestionsA few suggestions Ask your team, customers, vendors and business  partners who already know you to like your  Facebook page. CodellaMarketing.com PeteCodella.comon.mash.to/r10Uce Page 51 A few suggestionsA few suggestions Ask questions. You’ll get valuable feedback, plus  you’ll be more likely to appear in others’  newsfeeds. CodellaMarketing.com PeteCodella.com Page 52 A few suggestionsA few suggestions Share photos and ask others to share photos.  Facebook photos remain the most viral feature  of its platform. CodellaMarketing.com PeteCodella.com Page 53 A few suggestionsA few suggestions Find the resources to respond to your fans’  questions and inquiries. CodellaMarketing.com PeteCodella.com Page 54 A few suggestionsA few suggestions If you have a physical location, use Facebook  Places (facebook.com/places) to drive traffic to your door. CodellaMarketing.com PeteCodella.com Page 55 A few suggestionsA few suggestions Know your audience well. When you make a  mistake, quickly own up to it, do right by your  audience and fix the problem. CodellaMarketing.com PeteCodella.com Page 56 A few suggestionsA few suggestions Integrate Facebook outside your page on your  main website and in as many places as possible.  Create more compelling opportunities for  people to buy your product/service based on  their friends’ likes. CodellaMarketing.com PeteCodella.com Page 57 A few suggestionsA few suggestions Find synergy with other organizations and  entities, then work together to promote each  other’s Facebook pages so that everyone  benefits. CodellaMarketing.com PeteCodella.com Page 58 CodellaMarketing.com PeteCodella.comsearch on mashable.com Page 59 CodellaMarketing.com PeteCodella.comsearch for “facebook pages” Page 60 CodellaMarketing.com PeteCodella.com Page 61 First things firstFirst things first • Profile – 100% completeProfile  100% complete • Company profile i• Join groups (public/private) • List and apply for jobs • Post and answer polls • Link to other channels – SlideShare TwitterLink to other channels  SlideShare, Twitter,  blogs, etc. CodellaMarketing.com PeteCodella.com Page 62 CodellaMarketing.com PeteCodella.com Page 63 CodellaMarketing.com PeteCodella.com Page 64 CodellaMarketing.com PeteCodella.com Page 65 CodellaMarketing.com PeteCodella.com Page 66 CodellaMarketing.com PeteCodella.com Page 67 CodellaMarketing.com PeteCodella.com Page 68 CodellaMarketing.com PeteCodella.com Page 69 CodellaMarketing.com PeteCodella.com Page 70 CodellaMarketing.com PeteCodella.com Page 71 CodellaMarketing.com PeteCodella.com Page 72 CodellaMarketing.com PeteCodella.com Page 73 CodellaMarketing.com PeteCodella.com Page 74 CodellaMarketing.com PeteCodella.com Page 75 CodellaMarketing.com PeteCodella.com Page 76 CodellaMarketing.com PeteCodella.comsearch for linkedin on mashable.com Page 77 CodellaMarketing.com PeteCodella.comsearch for linkedin on socialmediaexplorer.com Page 78 Baby stepsBaby steps Feeling overwhelmed?Feeling overwhelmed? Take it one step at a time. l i l d f lPersonal experience leads to successful  professional experience. CodellaMarketing.com PeteCodella.com Page 79 You’ll be a Facebook and LinkedIn You’ll be a Facebook and LinkedIn  superhero in no time!superhero in no time! CodellaMarketing.com PeteCodella.com Page 80 Pete Codella, APR (Accredited in Public Relations) [email protected] 801 448 7383801.448.7383 about.me/petecodella/p TXT prpete to 50500 for my SMS business card by Contxts.com CodellaMarketing.com PeteCodella.com