Strategic Management

Lovely Professional University, Punjab INSTRUCTION PLAN Term: 2nd Course No. MGT612 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0 Cr: 5 Textbook: 1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hil , New Delhi, 2008 Other specific books: 2. Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008 3. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th, New Delhi, 2008 4. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hil , New Delhi, 2008 Other readings: S.No. 5 6 7 8 9 10 11 12 13 Journal articles as compulsory readings Michael E Porter, “What is Strategy?”, HBR, Nov-Dec 1996, pp.61-78 Clayton M Christensen and Michael E Raynor, “Managing the Strategy Development Process” Chapter 8,Excerpted from- The Innovator‟s Solution: Creating and Sustaining Successful Growth. Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School Publishing, Special Book Preview of „The Execution Premium‟ Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Formulating and Revising Strategy”, Harvard Business School Publishing, Special Book Preview of „The Execution Premium‟ Collins and Porras, “ Building Your Company‟s Vision”, HBR, Sept-Oct 1996, pp.65-77 Johnson, Christensen and Kagermann,” Reinventing Your Business Model”, HBR, December 2008, pp.2-10 Michael, E. Porter, “The Five Competitive forces that shape Strategy”, Harvard Business Review, January, 2008, pp.78-97 Micheal E Porter, “ From Competitive Advantage to Corporate Strategy”, HBR, May-June 1987, pp.2-21 Yip, G.S., “Global Strategy: In World of Nations”, Sloan Management Review, Fall 1989, pp. 29-41. 1 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Yip, Loewe and Yoshino, “How to Take Your Company to the Global Market”, Columbia Journal of World Business, Winter 1988, pp.37-48 Robert M Grant, “Resource Based Theory of Competitive Advantage: Implications- For Strategy Formulation”, CMR, Vol. 33, No.3, 1991, pp.114-135 Lacobucci and Nordhielm, “ Creative Benchmarking”, HBR Nov-Dec 2000, pp.2-3 Robert S Kaplan,” The Limits of Benchmarking”, HBSP Insight, Experience and Ideas for Strategy Focused Organisations. Jerker Densell, “Selection Bias and the Perils of Benchmarking,” HBR, April 2005, pp 1-6. Kaplan and Norton, “Implementing a Balanced Scorecard Management Program”, Chapter 12, Excerpted from the balance scorecard: Translating strategy into action. Goold, M. and Kathleen, L., “Why Diversify? Four Decades of Management Thinking”, The Academy of Management Executive, August, 1993, pp.7-25. Pearcy and Robbins, “Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, “ Business Horizons,2008, Vol 51, pp. 121-130. Raghunath, S., “A Strategy for Alliance”, Management Review, January-March, 1996, pp.5-11. Raghunath, S., “Alliance Management-The next Mil ennium Challenges?”, Management Review, March, 1999, pp.103-108. Raghunath, S., “Joint Ventures: Does Termination means failure?”, Management Review, January 1999, pp.11-17. Compbell, Goold and Alexander, “ Corporate Strategy: The Quest for Parenting Advantage”, HBR, March-April 1995, pp.120-132 Eisenhardt and Brown, “Patching: Re-stitching Business Portfolios in Dynamic Markets”, HBR, May-June 1999, pp.72-82 Neilson, Martin and powers, “The Secrets to Successful Strategy Execution”, HBR, June 2008, pp. 2-13 Michael C Mankins and Richard Steele, “Turning Great Strategy into Great Performance”, HBR, July-August 2005, pp.65-72 Gadish and Gilbert, “Transforming Corner-Office Strategy into Frontline Action”, HBR, May 2001, pp.2-10 Collis and Montogomery, “ Competing on Resources”, HBR , July-Aug 1995, pp.118-128 Kim and Mauborgne, “How Strategy Shapes Structure”, HBR Sept 2009, pp. 2-10 2 32 33 34 35 36 37 38 39 40 Kaplan and Norton, “Why System not Structure is Way for Strategic Alignment: A Historical Perspective”, Harvard Business School Publishing Paul Rogers and Marcia Blenco, “Who has the D? How Clear Decision Roles Enhance Organisational Performance”, HBR, Jan 2006, pp.2-10 Karen Christensen, “Leadership Lessons from Shakespeare”, Rotman Magazine, Spring 2009, pp.47-50 Robert S. Kaplan, David P. Norton, "Using the Balanced Scorecard as a Strategic Management System “, HBR, July1 -2007, pp.150-161. Kim and Mauborgue, “ Blue Ocean Strategy”, HBR, Oct 2004, pp.1-9 Kim and Mauborgne, “Creating Blue Oceans”, Chapter 1 Excerpted from – Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Michael E Porter and Mark R Karmer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, December 2006, pp. 1-15. Gary Hamel, “Moon Shots for Management”, HBR, Feb 2009, pp.1-9 Ghemawat Pankaj and Ghadar Fariborz, “The Dubious Logic of Global Megamergers”, HBR, July-August 2000, pp. 65-72. Relevant websites: S.No. 41 42 43 44 Web address http://www.informationweek.com/news/globalcio/outsourcing/showArticle.jhtml?articleID=207601243 http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_ma nagement_ideas.html www.hroassociation.org/uploaded/.../outsourcing2.0whitepape r.pdf https://www.mckinseyquarterly.com/ghost.aspx?ID=/Business _Technology/BT_Strategy/Eight_business_technology_tre Salient Features The Meaning of N = 1 and R = g The Decade in Management Ideas Outsourcing 2.0 Eight business technology trends to watch nds_to_watch_2080 45 46 https://www.mckinseyquarterly.com/How_businesses_are_usi ng_Web_20_A_McKinsey_Global_Survey_1913 www.blueoceanstrategy.com/pre/downloads/BOS_QA.doc How businesses are using Web 2.0 Blue Ocean Strategy 3 47 48 49 http://www.mindtools.com/pages/article/newSTR_91.htm http://www.wepapers.com/DownloadPaper/77469/Download_t hat_paper_here http://www.wepapers.com/DownloadPaper/1089/INFORMATI ON_TECHNOLOGY_STRATEGY_INTERLINKED_VALU E_CHAINS-_2 McKinsey 7S framework Transformational Leadership Technology Strategy Detailed Plan for Lectures Week No. Lecture No. Topic Chapters/ Sections of Textbook/ other reference1 Homework to Pedagogical tool be assigned Demonstration/ Pedagogical tool Demonstration/ Date Delivered2 to students 3 case study/ images/ animations etc.planned4 case study/ (Mention images/ animations Regular (R) / etc.actual y used Make Up (M) class) Part 1 1 1 Nature of Strategic Management. Ch1/1 Ch1/4 1 Case:1 2 Dimensions, Benefits and Risks of Strategic Management. The Strategic Management Process Ch1/1 Ref-5 Ch1/1 1 3 DoA:HW1 Ref-6,7&8 1 4 Business Vision and Mission Ch2/1 Ch1/4 Ref-9 Case:2 2 5 Importance, Characteristics, and Components of Business Mission. Evaluating Mission Statements. Ch2/1 Ch1/4 Ch2/1 Ch1/4 Ref-10 DoA:HW Submission in tutorilas Case: 3 2 6 4 2 7 The External Assessment, Porters five Force Analysis. Industry and Competitive Analysis Ch4/1 Ref-11 Ch4/1 Ref-12 Allocation of Term Paper Case: 4 2 8 3 9 The Global Environment: Development of a Global Corporation. Complexity of Global Environment. Ch5/1 Ref-13 Ch5/1 Ref-14 DoS:HW1 Case: 5 3 10 Case: 6 3 3 11 12 The Internal Assessment: SWOT Analysis Value Chain Analysis. Ch6/1 Ch6/1 Ch4/3 Part 2 4 13 Resource Based View of the Firm. Ch6/1 Ref-15 Ch6/1 Ref-16,17&18 Case: 7 4 14 Benchmarking 4 15 Long Term Objectives, The Balanced Scorecard Corporate Level Strategies: Concentration Corporate Level Strategies: Concentration Corporate Level Strategies: Integration Ch7/1 Ref-19 Ch7/1 Ch5/4 Ch7/1 Ch5/4 Ch7/1 Ch5/4 Case: 9 Case: 8 4 16 5 17 5 18 5 19 Corporate Level Strategies: Diversification Ch7/1 Ch5/4 Case: 10 5 Ref-20 5 20 Corporate Level Strategies: Diversification Corporate Level Strategies: Restructuring Ch7/1 Ch5/4 Ch7/1 Ch7/4 Ref-21 6 DoA:HW3 6 21 Case: 11 22 Corporate Level Strategies: Restructuring Corporate Level Strategies: Cooperation Ch7/1 Ch7/4 Ch7/1 Ch6/4 Ref-22,23&24 QUIZ-1 6 23 Case: 12 6 24 Revision MID-TERM EXAMS Part 3 7 7 7 7 8 25 26 27 28 29 Business Level Strategies Business Level Generic Strategies: Differentiation Business Level Generic Strategies: Low Cost Business Level Generic Strategies: Focus Business Level strategies: Developing Core Competence & Competitive Advantage Multi Business Strategy: Portfolio Approaches: BCG Matrix Ch8/4 Ch8/1 Ch8/1 Ch8/1 Ch8/1 DoS:HW3 Case: 13 Case:14 Case: 15 8 30 Ch9/1 6 8 8 31 32 Multi Business Strategy: Portfolio Approach: GE Nine Cell matrix. Multi Business Strategy: Approach. Multi Business Strategy: Approach. Parenting Ch9/1 Ch9/1 Ref-25 DoA:HW4 9 33 Patching Ch9/1 Ref-26 Ch10/1 Ref-27&28 Ch10/1 Ref-29 Ref-30 9 34 Strategy Implementation: Short Term Objectives, Functional Tactics. Strategy Implementation: Empowering Operating personnel. Strategy Implementation: Allocation of Resources, Managing Resource 9 35 9 36 Conflict. Part 4 10 37 Strategy and Structure Ch11/1 Ch7/3 Ref-31 10 38 Improving effectiveness of Traditional Organisational Structures. Creating Agile Virtual Organisations, Modular Organisation. Towards Ch11/1 Ref-32 Ch11/1 Case: 16 10 39 Boundary less Structures 10 40 Leadership and Intent. Culture: Strategic Ch12/1 Ref-33 Ch12/1 Ref-34 Ch13/1 Ch14/4 DoS:HW4 Case: 17 Shaping Organisational Culture. 11 41 Leadership and Culture: Role of Leader in Organisational Culture. Strategy Evaluation Evaluation Process :Strategic Case: 18 11 42 7 11 43 Strategy Evaluation Evaluation Process Strategic Control Balanced Scorecard Strategic Control Blue Ocean Strategy Strategy and Society Revision :Strategic Ch13/1 Ch14/4 DoS: T P Case: 19 11 12 12 12 12 44 45 46 47 48 as tool for Ref-35 Ref-36,37&46 Ref-38 QUIZ-2 Case:20 SPILL OVER (L*2) 1 2 3 4 5 6 7 8 Notes: 1 DoA :Date of Allotment 2 DoS : Date of Submission 3 DoT : Date of Test Details of Homework Planned: 7-S Framework Moon Shots for Management The Decade in Management Ideas Transformational Leadership Business Technology Trends to Watch Innovation and Technology Strategy Outsourcing 2.0 Web 2.0 and Cloud Computing Ref-47 Ref-39 Ref-42 Ref-48 Ref-44 Ref-49 Ref-41&43 Ref-45 Case: 21 8 Homework No. HW1 Topics of the homework Case Based Test: Students will be given 10 caselets to be analyzed and submitted in the form of a hand written assignment. (5 Marks) Submission wil be followed by a written test on these cases. (10 Marks) Nature of Homework (Group/individual/fieldwork) Individual Actual DoA5 Actual DoS6 & DoT7 Actual date of of task evaluation HW2 Case Analysis & Presentation: This is a group assignment. Students will be assigned cases in group of 5-6 students and each team will be expected to prepare a report (5 Marks) and Group present (10 Marks) it in the Tutorials. Case analyses should be no longer than five (5) double-spaced type-written pages. The case will be evaluated on the following criteria: quality of analysis, adequacy of recommendations, writing clarity, and organization. HW3 Articles Based Test - 1: The students will be required to submit a hand written summary of 10 articles (from articles given in reference number 5 to 24) to be al otted by the Individual instructor. Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles. HW4 Articles Based Test - 2: The students will be required to submit a hand written summary of 10 articles (from articles given in reference number 25 to 40) to be al otted by the Individual instructor. Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles. 9 Details of Case Studies Planned: Case No 1. Case Title Robin Hood Archies Vs Vintage- Are we in the business of Greeting? The Google Juggernaut Cola Wars Continue: Coke and Pepsi in 2006 Gitanjali- A Gem in India‟s Crown Finland and Nokia: Creating the World‟s Most Competitive Economy Singhania and Partners BHEL Concentrates Suzlon Energy Ltd- Riding on the Wind Cyber Media- The Leadership Quest ASDA(A) United Breweries Ltd Gati Ltd Rewrite Rules at Pantaloon Reference Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.672-673. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.529-537. Hill Charles W L and Jones Gareth R, An Integrated Approach to Strategic Management,Indian Edition, 2008, pp. 535-551. David B Yoffie, Harvard Business School, Case No: 9-706-447, Copyright : President and Fellows of Harvard Col ege. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.553-578. Orjan Solvel and Michael E Porter, Harvard Business School, Case No: 9-702-427, Copyright : President and Fellows of Harvard Col ege. Preeti Goyal, ACRC Case No: HKU763, Copyright: Asia Case Research Centre, University of Hong Kong, Kazmi, A., Strategic Management and Business Policy, 3rd Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 167-168. Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, PP. 125-145 Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 101-124 Michael Beer and James Weber, Harvard Business School Case No: 9-498-005, , Copyright : President and Fel ows of Harvard Col ege. Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.176-193 Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.577-593. Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 146-158 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 10 15. 16. 17. Tech Mahindra Ltd. Victoria Heavy Equipment Ltd GE‟s Two Decade Transformation: Jack Welsh‟s Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.87-100 Paul W Beamish and Thomas A Poynter, IVEY Case No: 908M37, Copyright: Richard Ivey School of Business, The University of Western Ontario. Christopher A Bartlett and Meg Wozny, HBS Case No:9-390-150, Copyright : President and Fellows of Harvard Col ege. Unnat Kohli, IVEY Case No: 908M34, Copyright: Richard Ivey School of Business, The University of Western Ontario. Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 159-175 Katrina Ling, INSEAD Case No:BOS014, Copyright: INSEAD,2009 Christopher A Bartlett , HBS Case No:9-306-087, Copyright : President and Fel ows of Harvard Col ege. Leadership 18. Consultancy Development Organisation Bata India Ltd How to Implement Blue Ocean Strategy GE's Growth Strategy- The Immelt Initiative 19. 20. 21. Scheme for CA: (out of 100) Component Home works Term paper Quiz Frequency 3 Best out of 4 1 2 Marks each 15 25 15 Total for Total Marks 45 25 30 100 List of suggested topics for term paper : S.No. Topic 1. Apply the Porter‟s five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. This term paper may be given to multiple numbers of students by giving different industry to every student. 11 2. Comparative Advertising as a Positioning Strategy 3. Impact of Launch of Nano on Indian Four Wheeler Industry 4. Use BCG Matrix to analyze the product portfolio of a given company. Based upon the analysis, suggest suitable strategies for the assigned company. This term paper may be given to multiple numbers of students by giving different company to every student. 5. Implications of Ambani Brothers‟ Dispute for the shareholders. 6. Implications of Global Financial Crisis for the Growth prospects of Indian Economy. 7. A comparison and analysis of marketing strategies of Public and Private Sector Companies. Instructor can allocate private and public companies (from the same industry) to multiple numbers of students. 8. Identify the Community Development Projects being run by NGOs in India and suggest the measures for improving the effectiveness of these projects. 9. Mergers and Acquisitions is common news nowadays. Write a case of recent merger/acquisition giving an analytical account of the reasons, synergies involved and future prospects for the companies involved. This term paper may be given to multiple numbers of students by giving a different case of merger from the Indian scenario. 10. Impact of Cloud Computing on the corporate strategy. 11. Implications of Outsourcing 2.0 for Indian SMEs 12. Technology as tool for Strategy 13. Carbon Trading – Scope for Indian Industry 14. Innovative Structures of Family Business Management 15. Corporate Governance – A Myth or a Reality? 16. How to Prevent another Satyam Like Fraud? 17. Can a New India be Created by Disinvestment? 12 Plan for Tutorials: (Plan for 6 x T before MTE , 6 x T after MTE) (Please do not use these time slots for syllabus coverage) S. No. Topic (s) Type of pedagogical tool(s) planned (case analysis, problem solving, test, role play, business game etc) Pedagogical tool actually used – mention the title. (case analysis, problem solving, test, role play, business game) Date held for group A. Date held for group B 1  Formation of Groups  Allocation of Comprehensive Cases (HW2) for Analysis and Presentation in the tutorials.  Explanation of procedure of evaluation of Group assignments. Discussion 2 3 4 5 6 CNBC VIDEOS Case Presentation by Students & DoT:HW1 Case Presentation by Students (Based on HW2) Case Presentation by Students (Based on HW2) Case Presentation by Students (Based on HW2) MID TERM Discussion Test Discussion/Role Play Discussion/Role Play Discussion/Role Play 7 8 9 Case Presentation by Students (Based on HW2) Case Presentation by Students & DoT:HW3 Case Presentation by Students (Based on HW2) Case Presentation by Students (Based on HW2) Case Presentation by Students & DoT:HW4 Case Presentation by Students (Based on HW2) Discussion/Role Play Test Discussion/Role Play Discussion/Role Play Test Discussion/Role Play 10 11 12 13 Dr. Sandeep Vij Prepared by (Instruction Planner: Name, signature & date) Comments of Coordinator of Specialisation (COS) wherever this designation exists/ CoD-F (if any) Signature & Date Comments of HoD-F / HOF (if there is no HOD-F) Signature & Date 14