1. @getbreezie Making internet personal – at scale 2. @getbreezie or How to respond to… “ I have lived without the internet for 70 years, thank you very much but I don’t need it ” 3. @getbreezie A bit about Breezie Phases of an off liner Curious…frustrated…indifferent! ONS classified her as being online. 4. @getbreezie A bit about Breezie…. 2 years later One of the 15 most innovative products in the senior space – American Association of Retired Persons, Life@50+ Chosen as one of the 4 companies to represent ‘Designing for Dignity’ at CES Being bought by consumers, training institutions, social housing, care homes and assisted living facilities. 5. @getbreezie What is Breezie? Personalised Tablet interface Remote Help Facility Service Delivery Platform Makes it simple Makes it relevant Makes it easy to support Makes it easy to personalize Makes it possible to provide digital services 6. @getbreezie Internet has the power to transform older people’s lives BUT they find it complex and unnecessary and don’t use it Our starting point 7. @getbreezie Getting to ‘hard to reach’ often requires a personal approach Mass communication says… • Stay connected with family • Save money online • Improve well-being • Stay informed and entertained Digital Champion says… • Video call John in Australia • Save £56 on your utility bills • Use a blood pressure tracker app • Watch old episodes of …. 8. @getbreezie Our challenge was “ How to achieve this personalised approach at scale? ” 9. @getbreezie Skill building and support is not enough… Skills & Training Institutional support Simplification Service 10. @getbreezie Simplification 11. @getbreezie Simplification 12. @getbreezie Service : getting started can be a challenge Creating accounts Registration Log inSign-in Confirmation link Download Update Sign up CAPTCHA Email verification Check permissions Prove you are not a robot Installupdate Password strength Friends requests IDs Settings 13. @getbreezie Service : Breezie does all this for you… Creating accounts Registration Log inSign-in Confirmation link Download Update Sign up CAPTCHA Email verification Check permissions Prove you are not a robot Installupdate Password strength Friends requests IDs Settings Set-up, maintenance and ongoing support 14. @getbreezie passwords contacts apps content bookmarks familiarity level Helping people who can personalise 15. @getbreezie Helping people who can personalise Solutions instead of features – relevant contact photos for people with dementia Deeper insight into trigger points – Needlework, Fishing rod licence, Clay pigeon shooting 16. @getbreezie But we didn’t stop there 17. @getbreezie Late adopters need cutting edge tech to make their life simpler… I can do less I want less I can do more I want more Intelligence interface linked to motivations and abilities 18. @getbreezie …but combined with a more traditional approach 19. @getbreezie Is this approach working? Results so far… User Age 63 - 97 20% ex-iPad owners 20% ex-PC users 60% complete beginners Average daily use = 4 hours (8 hours in some cases) 20. @getbreezie Thank you [email protected]