pROdUcT bOOK 2015 pROdUcT bOOK 2015 YOUR TIME IS NOW. OUR pROdUcTS REflEcT OUR paSSION fOR pROgRESS. WE REMOvE fORMalITY aNd INNOvaTE TO STaNd OUT. ThROUgh EclEcTIc aNd plaYfUl dESIgN WE allOW OUR cUSTOMERS TO ExpRESS ThEIR INdIvIdUal pERSONalITIES. OUR pROdUcTS aRE bUIlT ON a fOUNdaTION Of REal SUbSTaNcE, dElIvERINg ExcEpTIONal lEvElS Of cRafTS- MaNShIp aNd qUalITY cOMbINEd WITh aUThENTIcITY, cREdIbIlITY aNd RElIabIlITY. OUR pROdUcT phIlOSOphY MaSTERpIEcE 1. Gravity 8 1.1 Brand objectives 9 1.2 Product information 9 1.3 Customer Service 11 2. MaStErPiECE POWEr OF LOvE LaDiES 12 2.1 Brand objectives 13 2.2 Product information 13 2.3 Customer Service 15 pONTOS 3. S rEGatta 18 3.1 Brand objectives 19 3.2 Product information 19 4. S EXtrEME 22 4.1 Brand objectives 23 4.2 Product information 23 5. S 26 5.1 Brand objectives 27 5.2 Product information 27 6. S DivEr 34 6.1 Brand objectives 35 6.2 Product information 35 lES claSSIqUES 7. CHrONOGraPHE 40 7.1 Brand objectives 41 7.2 Product information 42 8. DatE 44 8.1 Brand objectives 45 8.2 Product information 45 9. CHrONOGraPHE PHaSES DE LUNE LaDiES 50 9.1 Brand objectives 51 9.2 Product information 51 fIaba 10. DatE 58 10.1 Brand objectives 59 10.2 Product information 59 ElIROS 11. CHrONOGraPHE 64 11.1 Brand objectives 65 11.2 Product information 65 12. DatE 70 12.1 Brand objectives 71 12.2 Product information 71 13. DatE LaDiES 76 13.1 Brand objectives 77 13.2 Product information 77 taBLE OF CONtENtS l 5 MaSTERpIEcE cOllEcTION MaStErPiECE COLLECtiON l 6 MaStErPiECE COLLECtiON l 7MaStErPiECE COLLECtiON l 7 YOUR TIME IS a UNIqUE STaTEMENT. MaStErPiECE | Gravity MaStErPiECE COLLECtiON l 8 1.2.1 pROdUcT KEY SalES aRgUMENTS MOVEMENT ■ Maurice Lacroix automatic manufacture Calibre ML230: Created, developed, manufactured and assembled in-house ■ ML10 assortment and Oscillator. World premier Oscillator completely produced in Silicium ■ 13th Maurice Lacroix manufacture movement development ■ 188 Movement components ■ Base movement 37.320 mm (16 ½ line), one of the largest & strongest movement available in the market the Masterpiece Gravity is the perfect embodiment of the Maurice Lacroix approach to watchmaking. it is modern, stylish, highly technological and avant-garde. released in 2014, its balanced and impactful design and of course its assortment entirely made out of silicium have contributed to its highly successful launch. this year, Maurice Lacroix is capitalizing on a product in high demand and that is on the road to becoming a truly iconic reference for the brand. three new explorations of the Masterpiece Gravity are proposed, two of which being limited editions for the celebration of the brand’s 40th anniversary. again, the client will have the dilemma to choose between the classic and the more modern interpretation of this true masterpiece. 1.1 bRaNd ObJEcTIvES 1.2 pROdUcT INfORMaTION WATCHES ■ another stunning achievement. Our engine with his very own beating heart. “assortment and Oscillator” ■ World premier Oscillator completely produced in Silicium assortment and oscillator majestically magnified between 6 and 8 o’clock ■ 13th Maurice Lacroix manufacture movement ■ Hours and Minutes off-centered at 2 o’clock ■ Second indication at 4 o’clock MaStErPiECE COLLECtiON l 9 N° 1 GRAVITY LIMITED MP6118-SS001-112 Manufacture movement ML230 Ø 43 mm stainless steel case White lacquered plated dials 4N hands Genuine black or brown crocodile strap with folding clasp Limited edition of 250 pieces N° 2 GRAVITY LIMITED MP6118-PvB01-330 Manufacture movement ML230 Ø 43 mm anthracite PvD case Black lacquered and rhodium plated dials rhodied hands Black genuine crocodile strap with black buckle Limited edition of 250 pieces N° 3 GRAVITY ”40TH ANNIVERSARY” LIMITED MP6118-aLB01-430 Manufacture movement ML230 Ø 43 mm anthracite Powerlite alloy case Blue lacquered and rhodium dials rhodied hands Black soft touch genuine crocodile strap with black buckle Limited edition of 40 pieces 1.2.2 aSSORTMENT MaStErPiECE | Gravity MaStErPiECE COLLECtiON l 10 CASE ■ Ø 43 mm anthracite Powerlite alloy case or ■ Ø 43 mm stainless steel case, satin and polished or full sandblast with anthracite PvD finishing ■ “Box” sapphire crystal with anti-reflective coating on both sides ■ Screwed case back with wide sapphire crystal ■ Water-resistant to 50 m/5 atm DIAL ■ White lacquered with black roman numbers printings, blue minutery, black and blue second printings, 4N Logo ■ Black lacquered with rhodied indexes and logo, rhodied minutery, red and white second printings ■ Blue lacquered with rhodied indexes and logo, rhodied minutery and external second. HANDS ■ 4N Gold plated or rhodied hours, minutes and seconds hands STRAP/BRACELET ■ Genuine black or brown crocodile-skin strap ■ Genuine black soft touch crocodile-skin strap 1.2.3 TEchNIcal INfORMaTION BUCKLE ■ Folding steel clasp with push buttons ■ Satin and polished finishing ■ Black PvD Buckle MOVEMENT AUTOMATIC CALIBRE ML230 ASSORTMENT AND OSCILLATOR ML10 ■ Functions: – Hours, minutes by off-centered hands at 2 o'clock – Small second by off-centered hand at 4 o’clock – visible ML assortment and oscillator between 6 and 8 o’clock viBratiON: 18 000 alt/h, 2.5 Hz POWEr rESErvE: 50 hours JEWELS: 35 aDJUStMENtS: 5 positions when fully wound and 2 positions after 24 hours DECOratiONS: Classic execution: rhodium coated bridges, with “Cotes de Geneve“ in “Colimaçon“, sandblasted finishing and diamond cut edges on all bridges. Modern execution: Black gold coated bridges, with verti- cal “Cotes de Geneve“, sandblasted finishing and diamond cut edges on all bridges. MaStErPiECE COLLECtiON l 11 See Mechanical Watch Manual 1.2.4 INSTRUcTIONS fOR USE Before opening the watch, watchmakers have to be trained on this particular movement. to find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com 1.3 cUSTOMER SERvIcE YOUR TIME IS pOETRY ON ThE WRIST. MaStErPiECE POWEr OF LOvE LaDiES YOUR TIME IS pOETRY ON ThE WRIST. MaStErPiECE POWEr OF LOvE LaDiESMaStErPiECE POWEr OF LOvE LaDiES MaStErPiECE COLLECtiON l 12 2.2.1 pROdUcT KEY SalES aRgUMENTS ■ Diamonds on the power reserve, digits and bezel ■ revolutionary interpretation of time lecture, making a unique signature ■ Genuine alligator straps ■ Unique display of the second at 6h, forming the word “LOvE” every 60 seconds ■ the only watch with 3 functional heart wheels mechanism ■ innovative production technology (LiGa-fab) to craft the hearts wheels, Nickel phosphore, 5 x more precise than traditional machining/milling ■ Dial created on the main plate ■ Patented design ■ 14th Maurice Lacroix hand-wound manufacture movement Since the launch of its revolutionary Masterpiece Square Wheel in 2010, Maurice Lacroix has continued to impress the world of watchmaking with its unique interpretations of time and has come to be recognized as the master of alternate time reading. there are no limits to creativity and mechanical genius so after circles, squares and lines, Maurice Lacroix has now decided to play with hearts. the Masterpiece “Power of Love Ladies” is yet another World Première by the brand as it features three enchanting and mesmerizing hearts mechanically “beating” together. the release of this new complication, the 14th Manufacture movement by Maurice Lacroix, further reinforces the brand’s product offering for women in the higher segment of its collection. 2.1 bRaNd ObJEcTIvES 2.2 pROdUcT INfORMaTION MaStErPiECE COLLECtiON l 13 N° 4 MASTERPIECE POWER OF LOVE LADIES MP7258-SD501-150 Manufacture movement ML256 Ø 43 mm stainless steel case White lacquered dial rhodium plated hands red and white genuine alligator straps with folding clasp Limited edition of 88 pieces 2.2.2 aSSORTMENT MaStErPiECE POWEr OF LOvE LaDiES CASE ■ Ø 43 mm stainless steel case, full polished finishing ■ 72 vS setted diamonds of 1.40 mm on the bezel (0.74 ct) ■ Domed sapphire crystal with anti-reflective coating on both sides ■ Screwed case back with wide sapphire crystal ■ Water-resistant to 50 m/5 atm DIAL ■ White lacquered dial with 12 vS diamonds of 1.25 mm on the minutery and 13 vS diamond of 0.9 mm (0.13 ct) for the power reserve and one ruby of 0.9 mm (0.003 ct). ■ Power reserve text: “power of love" ■ Nickel phosphore hearts wheels ■ trailing hearts wheel for the seconds display forming “LOvE“ every minute ■ SLN on hours and minutes hands (blue emission) HANDS ■ rhodium plated hours, minutes and seconds hands STRAP/BRACELET ■ red and white genuine alligator-skin straps Possibility to change it easily by hands BUCKLE ■ Folding steel clasp with push buttons ■ Polished and satined finishing MOVEMENT HAND-WOUND CALIBRE ML256 ■ Functions: – Hours, minutes by centered hands – Power reserve hand at 3 o’clock viBratiON: 18 000 alt/h, 2.5 Hz POWEr rESErvE: 50 hours JEWELS: 35 aDJUStMENtS: 5 positions when fully wound and 2 positions after 24 hours DECOratiONS Grand Colimaçon 2.2.3 TEchNIcal INfORMaTION MaStErPiECE COLLECtiON l 14 Before opening the watch, watchmakers have to be trained on this particular movement. to find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com MaStErPiECE COLLECtiON l 15 2.3 cUSTOMER SERvIcE 2.2.4 INSTRUcTIONS fOR USE WINDING ■ if the power reserve hand (D) indicates that the power reserve is running low, wind the watch manually: turn the crown (E), in position 1, approximately 20 times clock wise. Do not wind the crown too tightly. SETTING THE TIME ■ turn the crown, in position 2, to move the hours hand and the minutes hand (a and B). ■ Push the crown into position 1. CAPTION a Hours hand B Minutes hand C Small seconds wheel D Power reserve hand E Crown pONTOS cOllEcTION PONtOS COLLECtiON l 16 PONtOS COLLECtiON l 17 YOUR TIME IS pERfORMaNcE ON ThE WRIST. PONtOS COLLECtiON l 18 PONtOS | S rEGatta 3.2.1 pROdUcT KEY SalES aRgUMENTS ■ Enlarge the material scope on Pontos, by adding in this collection a brand new Forged Carbon raw material ■ Special case internally produced ■ Special countdown function the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the range of products is already impressive with four distinct families: Pontos S, Pontos S Diver, Pontos S Extreme and Pontos S Supercharged. the Pontos S regatta now opens a new chapter in the incredible story of the Pontos S. the watchmaking expertise combined with the progressive style of Maurice Lacroix places the brand in a perfect position to enter the fascinating world of sailing. the Pontos S regatta offers a large and impactful 45mm case in forged carbon. the lightness of this highly techno- logical material provides the wearer with an exceptional comfort whilst maneuvering on his yacht and ensures the movement with countdown function is fully protected by the forged carbon case. this new timepiece further enlarges the scope of avant-garde materials used by the brand in the Pontos S collection. 3.1 bRaNd ObJEcTIvES 3.2 pROdUcT INfORMaTION PONtOS COLLECtiON l 19 N° 5 PONTOS S REGATTA Pt6019-CaB01-330 automatic movement ML162 Ø 45 mm forged carbon case with turning refl ector driven by 2 o’clock pusher Black snailed and silver sandblasted center dial rhodied hands with white minute tip and red second hand with orange tip Black rubber strap with black PvD buckle 3.2.2 aSSORTMENT PONtOS | S rEGatta CASE ■ Ø 45 mm, “Forged Carbon” case ■ Black sandblasted turning scale ring with white indications ■ Engraved case-back ■ Domed sapphire crystal with anti-reflective coating on both sides ■ Black elapse time controller crown system ring ■ Water-resistant to 200 m/20 atm DIAL ■ Black sun-brushed hours and minutery and silver sand- blasted center dial ■ applied indexes with large SLN zone for excellent legibility HANDS ■ rhodium plated hour and minute hands diamond cut, faceted with luminescent coating ■ Minute hand with white tip ■ red second hand with orange tip STRAP/BRACELET ■ Black rubber strap BUCKLE ■ Stainless steel standard buckle MOVEMENT AUTOMATIC MOVEMENT ML162 ■ Functions: – Hours, minutes and seconds indicated by central hands – Chronograph seconds indicated by central hand – Countdown disc from 10 o’clock to 2 o’clock – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 38 hours JEWELS: 44 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement 3.2.3 TEchNIcal INfORMaTION PONtOS COLLECtiON l 20 pierre.vandenhove Sticky Note No date--> Erase this line pierre.vandenhove Sticky Note No chronograph seconds --> Erase the line pierre.vandenhove Sticky Note Black PVD buckle pierre.vandenhove Sticky Note 10 minutes countdown indication at 12 o’clock 3.2.4 INSTRUcTIONS fOR USE PONtOS COLLECtiON l 21 CROWN G AND PUSHER H IN POSITION 1 ■ Normal position (inner rotating bezel position cannot be changed) CROWN G IN POSITION 2 ■ inner rotating bezel position setting. PUSHER H IN POSITION 2 ■ Start and stop the countdown. PUSHER I IN POSITION 1 ■ Normal Position PUSHER I IN POSITION 2 ■ reset the countdown to 10. CROWN F IN POSITION 1 ■ Normal position. CROWN F IN POSITION 2 ■ Winding clockwise. CROWN F IN POSITION 3 ■ Watch stops. Set exact time. turn hands clockwise until the exact time is set. CAPTION Watch hands: a Seconds hands B Minutes hand C Hours hand D Countdown disc E rotating bezel F Crown G Pusher for the rotating bezel H Pusher to start and stop the countdown i Pusher to reset the countdown YOUR TIME IS NEEdEd TO ExplORE ThE lIMITS. PONtOS COLLECtiON l 22 PONtOS | S EXtrEME 4.2.1 pROdUcT KEY SalES aRgUMENTS ■ Continue building iconic Pontos S line with 2 new POWErLitE chronos ■ New POWErLitE colors (natural grey and anthracite) ■ New POWErLitE case finishing (polished) ■ Exclusive inner-rotating bezel adjustment system (from pusher) the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the aesthetic and technological performances of its unique POWErLitE® material have convinced the brand to explore further options. in 2015, Maurice Lacroix releases two new interpretations of its Pontos S Extreme in natural and anthracite colours whilst also proposing an innovative polished finishing. the colours used on the dial, strap and start-stop pusher respect the latest trends with appealing orange and green touches of style. 4.1 bRaNd ObJEcTIvES 4.2 pROdUcT INfORMaTION PONtOS COLLECtiON l 23 N° 6 PONTOS S EXTREME Pt6028-aLB31-331 automatic movement ML112 Ø 43 mm Natural Powerlite alloy case with orange turning refl ector driven by colour matching 2 o’clock pusher Black/orange sun-brushed, snail counters dial Black varnished hands with orange minute & second hands tip and white tip on hour hands Genuine calf strap with orange stitching. Standard titanium buckle N° 7 PONTOS S EXTREME Pt6028-aLB01-332 automatic movement ML112 Ø 43 mm anthracite Powerlite alloy case with green turning refl ector driven by colour matching 2 o’clock pusher Black/green sun-brushed, snail counters dial Black varnished hands with green minute & second hands tip and white tip on hour hands Genuine calf strap with green stitching. Standard titanium buckle 4.2.2 aSSORTMENT PONtOS | S EXtrEME CASE ■ Ø 43 mm, Natural or anthracite Powerlite alloy full sand- blasted case ■ Black sandblasted turning scale ring with green or orange indications ■ Engraved case-back ■ Domed sapphire crystal with anti-reflective coating on both sides ■ titanium pushers and crown ■ Water-resistant to 200 m/20 atm DIAL ■ Black 6:00–12:00-brushed, snailed with sandblasted center counters, black polished counter rings. ■ Black polished applied indexes with large SLN zone for excellent legibility HANDS ■ Black varnished hands diamond cut, faceted, luminescent coating (except sec. hand) ■ Second and minute hand tip matching color with inner rotating bezel and elapse time controller crown system STRAP/BRACELET ■ Genuine textured calfskin with contrasting stitching 4.2.3 TEchNIcal INfORMaTION PONtOS COLLECtiON l 24 4.2.3 TEchNIcal INfORMaTION BUCKLE ■ titanium ardillon MOVEMENT AUTOMATIC MOVEMENT ML112 ■ Functions: – Hours and minutes indicated by central hands – Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute Chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 46 hours JEWELS: 25 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement PONtOS COLLECtiON l 25 CAPTION watch hands: a Seconds hands B Minutes hand C Hours hand Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G Screw-in Crown H Date at 3 or 6 o’clock i Elapsed time controller setting crown J Pusher to start and stop chronograph K Pusher to reset chronograph hands to zero L Elapsed time controller inner rotating bezel 4.2.4 INSTRUcTIONS fOR USE CAPTION watch hands: CROWN I AND PUSHER J IN POSITION I ■ Normal position (inner rotating bezel position cannot be changed) CROWN I IN POSITION 2 ■ inner rotating bezel position setting. PUSHER J IN POSITION 2 ■ Start and stop chronograph. CROWN G IN POSITION I ■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crewn has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock- wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN G IN POSITION 2 ■ Winding position. CROWN G IN POSITION 3 ■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.) CROWN G IN POSITION 4 ■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1). PUSHER K IN POSITION I ■ Normal position. PUSHER K IN POSITION 2 ■ reset chronograph hands to zero. YOUR TIME IS ShaRplY SOphISTIcaTEd. PONtOS | S PONtOS COLLECtiON l 26 5.2.1 pROdUcT KEY SalES aRgUMENTS ■ Extend the bracelets possibilities on existing watch heads with a new very high quality rubber strap ■ inner rotating bezel the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the founding father of the Pontos S range had remained untouched for several years, its stylish and technical perfor- mances simply speaking for themselves. in 2015, Maurice Lacroix has decided to offer a third strap to the Pontos fans in the form of a highly qualitative black rubber strap lined with genuine black calfskin and sleek colour stitching matching the colour of the dial. a new and very convincing green declination of the Pontos S also enters the family. 5.1 bRaNd ObJEcTIvES 5.2 pROdUcT INfORMaTION PONtOS COLLECtiON l 27 N° 8 PONTOS S Pt6008-SS001-331 automatic movement ML112 Ø 43 mm stainless steel case with blue turning refl ector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with blue minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and blue stitching Standard buckle N° 9 PONTOS S Pt6008-SS001-332 automatic movement ML112 Ø 43 mm stainless steel case with orange turning refl ector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with orange minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and orange stitching Standard buckle N° 10 PONTOS S Pt6008-SS001-330 automatic movement ML112 Ø 43 mm stainless steel case with silver turning refl ector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with silver minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and silver stitching Standard buckle 5.2.2 aSSORTMENT PONtOS | S PONtOS COLLECtiON l 28 N° 11 PONTOS S Pt6018-SS001-331 automatic movement ML157 Ø 43 mm stainless steel case with green turning refl ector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with green minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and green stitching Standard buckle N° 12 PONTOS S Pt6018-SS001-330 automatic movement ML157 Ø 43 mm stainless steel case with red turning refl ector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with red minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and red stitching Standard buckle PONtOS COLLECtiON l 29 CASE ■ Ø 43 mm, stainless steel case ■ Black sandblasted turning scale ring with silver and colored (silver, red, green, blue,orange) indications ■ vertical brushed middle-case and lugs sides, with polished bezel and facet on lugs ■ Engraved case-back ■ Domed sapphire crystal with anti-reflective coating on both sides ■ Water-resistant to 200 m/20 atm DIAL ■ Black sun-brushed, snail counters dial ■ Snailed and sandblasted finished counters ■ applied indexes with large SLN zone for excellent legibility HANDS ■ all hands diamond cut, faceted, luminescent coating (except sec. hand) ■ Second and minute hand matching color with inner rotating bezel and elapse time controller crown system STRAP/BRACELET ■ Existing metal bracelet (3 rows) ■ Existing textile nato ■ Black rubber strap with black genuine calfskin. Stitching colour matching with the 2:00 pusher ring colour. BUCKLE ■ Stainless steel standard buckle to match case finishing MOVEMENT AUTOMATIC MOVEMENT ML112 OR ML157 ■ Functions: – Hours and minutes indicated by central hands – Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 46 hours JEWELS: 25 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement 5.2.3 TEchNIcal INfORMaTION PONtOS COLLECtiON l 30 PONtOS COLLECtiON L 31 5.2.4 INSTRUcTIONS fOR USE CAPTION watch hands: a Seconds hands B Minutes hand C Hours hand Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G Screw-in Crown H Date at 3 or 6 o’clock i Elapsed time controller setting crown J Pusher to start and stop chronograph K Pusher to reset chronograph hands to zero L Elapsed time controller inner rotating bezel CAPTION CROWN I AND PUSHER J IN POSITION I ■ Normal position (inner rotating bezel position cannot be changed) CROWN I IN POSITION 2 ■ inner rotating bezel position setting. PUSHER J IN POSITION 2 ■ Start and stop chronograph. CROWN G IN POSITION I ■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crewn has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock- wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN G IN POSITION 2 ■ Winding position. CROWN G IN POSITION 3 ■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.) CROWN G IN POSITION 4 ■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1). PUSHER K IN POSITION I ■ Normal position. PUSHER K IN POSITION 2 ■ reset chronograph hands to zero. PONtOS COLLECtiON l 32 CROWN I AND PUSHER J IN POSITION 1 ■ Normal position (inner rotating bezel position cannot be changed) CROWN I IN POSITION 2 ■ inner rotating bezel position setting. PUSHER J IN POSITION 2 ■ Start and stop chronograph. CROWN H IN POSITION 1 ■ Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counterclock- wise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN H IN POSITION 2 ■ Winding position. CROWN H IN POSITION 3 ■ Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1). CAPTION watch hands: B Minute hand C Hour hand D Seconds hands Chronograph hands: a 60 second timer E 30 minute timer F 12 hours timer G Date H Screw-in Crown i Elapsed time controller setting crown J Pusher to start and stop chronograph K Pusher to reset chronograph hands to zero L Quick date setting pusher M Elapsed time controller inner rotating bezel PONtOS COLLECtiON l 33 PUSHER K / L IN POSITION 1 ■ Normal position. PUSHER K IN POSITION 2 ■ reset chronograph hands to zero. PUSHER L IN POSITION 2 ■ Quick date setting (correction is not possible between 8 p.m. and 4 a.m.) YOUR TIME IS dEfINEd bY ThIS MOMENT. PONtOS | S DivEr PONtOS COLLECtiON l 34 6.2.1 pROdUcT KEY SalES aRgUMENTS ■ Extend the bracelets possibilities on existing watch heads with a new very high quality rubber strap ■ New case color, in all black PvD treatment ■ inner rotating bezel the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the release of the Pontos S Diver in 2013 had made a lot of noise among connoisseurs of diving watches. indeed, it offered not only high level diving functions (helium valve, 600 meter water resistance) but also a convincing retro style, urban looks and a very competitive price positioning. aficionados can rejoice since Maurice Lacroix is present- ing in 2015 a new full black PvD declination with sleek orange details and a remarkable new black rubber strap. 6.1 bRaNd ObJEcTIvES 6.2 pROdUcT INfORMaTION PONtOS COLLECtiON l 35 N° 13 PONTOS S DIVER Pt6248-PvB01-332 automatic movement ML115 Ø 43 mm black PvD case Black mat dial, rhodied indexes rhodium plated hands with orange tip for minutes and orange second with white tip New technical genuine calf strap with black PvD buckle New black rubber strap with black genuine calfskin and black stitching N° 14 PONTOS S DIVER Pt6248-SS001-330 automatic movement ML115 Ø 43 mm stainless steel case Black mat dial, rhodied indexes rhodium plated hands with red tip for minutes and second with red tip Metal bracelet New black rubber strap with black genuine calfskin and black stitching 6.2.2 aSSORTMENT PONtOS | S DivEr CASE ■ Ø 43 mm, black PvD sandblasted case ■ Sandblasted aluminum turning scale, matching dial finish ■ Black automatic helium escape valve at 9 o’clock ■ Domed sapphire crystal with antireflective coating on both sides ■ Black PvD sandblasted screwed case-back ■ Ø 43 mm, stainless steel case ■ Sandblasted aluminum turning scale, matching dial finish ■ automatic helium escape valve at 9 o’clock ■ Domed sapphire crystal with antireflective coating on both sides ■ Stainless steel screwed case-back Water-resistant to 600 m/60 atm DIAL ■ Black mat dial. ■ White and orange printings ■ applied indexes with large area of luminescent coating for excellent legibility when diving 6.2.3 TEchNIcal INfORMaTION PONtOS COLLECtiON l 36 6.2.3 TEchNIcal INfORMaTION HANDS ■ rhodied diamond-cut hands with large area of lumines- cent coating for excellent legibility when diving ■ Minute hand with ornage tip ■ Orange second hand with white tip STRAP/BRACELET ■ Black rubber strap with black genuine calfskin and black stitching. ■ New technical genuine calfskin strap with textile finishing on top and veal on bottom BUCKLE ■ Black PvD buckle ■ Stainless steel buckle MOVEMENT AUTOMATIC MOVEMENT ML115 ■ Functions: – Hours, minutes, seconds indicated by central hands – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 38 hours JEWELS: 26 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement 5.2.4 INSTRUcTIONS fOR USE CAPTION a Hour hand B Minute hand C Second hand D Date E Elapsed time controller setting screw-in crown F Elapsed time controller inner rotating bezel G Screw-in crown 6.2.4 INSTRUcTIONS fOR USE PONtOS COLLECtiON l 37 CROWN E IN POSITION 1 Normal position (screw in crown, inner rotating bezel position cannot be changed). Before beeing able to adjust inner rotating bezel, the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN E IN POSITION 2 inner rotating bezel position setting. CROWN G IN POSITION 1 Normal position (screw-in crown). Befor beeing able to adjustments (winding or set time) the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN G IN POSITION 2 Winding position. CROWN G IN POSITION 3 turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1). CROWN G IN POSITION 4 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until (position 1). lES claSSIqUES cOllEcTION LES CLaSSiQUES COLLECtiON l 38 LES CLaSSiQUES COLLECtiON l 39LES CLaSSiQUES COLLECtiON l 39 YOUR TIME IS all ENcOMpaSSINg. LES CLaSSiQUES | CHrONOGraPHE YOUR TIME IS all ENcOMpaSSINg. CHrONOGraPHE YOUR TIME IS all ENcOMpaSSINg. CHrONOGraPHE LES CLaSSiQUES COLLECtiON l 40 7.2.1 pROdUcT KEY SalES aRgUMENTS ■ New collection with sophisticated and elegant new dial ■ New timeless bezel Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into real, traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is looking for a timeless classic. Since 2013, Maurice Lacroix has given a special attention to all the details that make the big difference in its “Les Classiques” mechanical collection. and this year, the Les Classiques Chronographe has witnessed an impressive uplifting that gives it a much more contemporary look. the dial offers more depth and detail and the bezel has also been reshaped. 7.1 bRaNd ObJEcTIvES 7.2 pROdUcT INfORMaTION LES CLaSSiQUES COLLECtiON l 41 7.2.2 aSSORTMENT LES CLaSSiQUES | CHrONOGraPHE LES CLaSSiQUES COLLECtiON l 42 automatic movement ML112 Ø 41 mm stainless steel Black gold sun-brushed and snailed dial with 4N indexes 4N gold plated hands Black genuine calf crocodile imitation strap with standard buckle Metal bracelet N° 16 CHRONOGRAPHE LC6158-SS001-330 LC6158-SS002-330 automatic movement ML112 Ø 41 mm stainless steel Silver sun-brushed and snailed dial with 4N indexes 4N gold plated hands Brown genuine calf crocodile imitation strap with standard buckle Metal bracelet N° 15 CHRONOGRAPHE LC6158-SS001-130 LC6158-SS002-130 pierre.vandenhove Sticky Note Brown bracelet (not black) CASE ■ Ø 41 mm, Stainless steel case. ■ Finishing combining polished and brushed surfaces ■ Domed sapphire crystal with anti-reflective coating (inside) ■ Water resistant to 30 m /3 atm DIAL ■ Silver or black gold sun-brushed center, snailed hours and sun-brushed minutery dial. ■ Sandblasted counters. ■ Black printings for silver version and white printings for black gold version. ■ 4N gold plated diamond cut applied hour-markers and logo. HANDS ■ 4N gold plated diamond-cut hands. STRAP/BRACELET ■ Brown or black Genuine calfskin strap ■ Or metal bracelet BUCKLE ■ Stainless steel folding clasp with pushers MOVEMENT AUTOMATIC MOVEMENT ML112 ■ Functions: – Hours, minutes, seconds indicated by central hands – Power reserve indicated by 7 o’clock hand – Date indicated in an aperture at 3 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 48 hours JEWELS: 25 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement 7.2.3 TEchNIcal INfORMaTION 7.2.4 INSTRUcTIONS fOR USE LES CLaSSiQUES COLLECtiON l 43 CAPTION Hands on the three-counter watch: a Seconds hands B Minutes hand C Hours hand Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G Date H Pushpiece to start and stop chronograph i Pushprice to reset chronograph hands to zero J Crown CROWN IN POSITION 1 ■ Normal position. Winding. CROWN IN POSITION 2 ■ rapid date correction. turn clockwise until the date dis- played corresponds to the day before the desired date. pierre.vandenhove Sticky Note Functions: – Hours and minutes indicated by central hands – Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 46 hours JEWELS: 25 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium plated movement YOUR TIME IS SIMplY SOphISTIcaTEd. LES CLaSSiQUES | DatE YOUR TIME IS SIMplY SOphISTIcaTEd. LES CLaSSiQUES | DatE LES CLaSSiQUES COLLECtiON l 44 8.2.1 pROdUcT KEY SalES aRgUMENTS ■ Extend the “Les Classiques” collection with a bigger size: 40 mm Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is look- ing for a timeless classic. through the Les Classiques Date, Maurice Lacroix demon- strates its mastery of pure, simple designs, full of refinement. “Simple and sophistication” may sound like two contradictory words. However, the two words are wonderfully apt when describing the Les Classiques Date. When the design is so pure, the format must just be perfect. For this reason, in 2015, the brand introduces a slightly larger, 40mm declination of its Les Classiques Date. 8.1 bRaNd ObJEcTIvES 8.2 pROdUcT INfORMaTION LES CLaSSiQUES COLLECtiON l 45 8.2.2 aSSORTMENT LES CLaSSiQUES | DatE LES CLaSSiQUES COLLECtiON l 46 automatic movement ML115 Ø 40 mm stainless steel Silver fl at dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet automatic movement ML115 Ø 40 mm stainless steel Silver fl at dial, rhodied indexes rhodium plated hands Genuine calf strap with standard buckle Metal bracelet N° 18 DATE LC6098-SS001-121 LC6098-SS002-121 N° 17 DATE LC6098-SS001-120 LC6098-SS002-120 pierre.vandenhove Sticky Note Text goes for LC6098-SS001-130 LC6098-SS002-130 pierre.vandenhove Sticky Note text goes for: LC6098-SS001-131 LC6098-SS002-131 LES CLaSSiQUES COLLECtiON l 47 automatic movement ML115 Ø 40 mm stainless steel Silver snailed dial, rhodied plated indexes rhodium plated hands and blue GS Genuine calf strap with standard buckle Metal bracelet automatic movement ML115 Ø 40 mm stainless steel Silver snailed dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet N° 19 DATE LC6098-SS001-320 LC6098-SS002-320 N° 20 DATE LC6098-SS001-131 LC6098-SS002-131 pierre.vandenhove Sticky Note text goes for LC6098-SS001-120 LC6098-SS002-120 pierre.vandenhove Sticky Note LC6098-SS001-121 LC6098-SS002-121 LES CLaSSiQUES COLLECtiON l 48 automatic movement ML115 Ø 40 mm stainless steel Black gold snailed dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet N° 21 DATE LC6098-SS001-130 LC6098-SS002-130LC6098-SS001-130 LC6098-SS002-130 N° 21 LC6098-SS001-130 LC6098-SS002-130 N° 21 DATE LC6098-SS001-130 LC6098-SS002-130 8.2.2 aSSORTMENT LES CLaSSiQUES | DatE pierre.vandenhove Sticky Note text goes for: LC6098-SS001-320 LC6098-SS002-320 CASE ■ Ø 40 mm, Stainless steel case ■ Finishing combining polished and brushed surfaces ■ Domed sapphire crystal with one side anti-reflective coating ■ Water-resistant to 30 m/3 atm DIAL ■ Silver opalin dial with rhodied or 4N gold plated indexes and logo, black printings. ■ Silver 6:00–12:00 brushed center and minutery and snailed hours with rhodied or 4N gold plated arabic indexes and logo, black printings. ■ For silver/rhodium dial, dots in blue. For silver/4N dial, rhodied dots and black and blue printings. ■ Black gold 6:00–12:00 brushed center and minutery and snailed hours with 4N gold plated arabic indexes and logo, black and white printings. HANDS ■ rhodium or 4N gold plated hands. Diamond-cut faceted hours and minutes hands. ■ For the silver snailed dial, GS in blue. STRAP/BRACELET ■ Genuine crocodile imitation strap ■ Metal bracelet BUCKLE ■ Stainless steel buckle on both straps provided MOVEMENT AUTOMATIC MOVEMENT ML115 ■ Functions: – Hours, minutes, seconds indicated by central hands – Date indicated in an aperture at 6 o’clock viBratiON: 28 800 alt/h, 4 Hz POWEr rESErvE: 38 hours JEWELS: 26 aDJUStMENtS: 3 positions after full winding and after 24 hours DECOratiON: rhodium – plated movement 5.2.4 INSTRUcTIONS fOR USE capTION a Seconds hand b Minutes hand c hours hand CAPTION a Second hand B Minute hand C Hour hand D Date E Crown CROWN IN POSITION 1 Normal position. Winding. CROWN IN POSITION 2 For automatic watches: instant adjustment of date and day. turn clockwise and set date to the date immediately pre- ceding the desired date (e.g. set 5th for 6th). For watches with day display: turn counterclockwise until the day display is the day immediately preceding the desired day (e.g. set Friday Saturday). CROWN IN POSITION 3 For automatic watches: watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date (and day for watches with day display) will change to the desired position. Continue to turn in the same direc- tion until the exact time is set. 8.2.3 TEchNIcal INfORMaTION 8.2.4 INSTRUcTIONS fOR USE LES CLaSSiQUES COLLECtiON l 49 pierre.vandenhove Sticky Note 3 o'clock YOUR TIME IS ThE SKY ON YOUR WRIST. LES CLaSSiQUES COLLECtiON l 50 LES CLaSSiQUES | CHrONOGraPHE PHaSES DE LUNE LaDiES 9.2.1 pROdUcT KEY SalES aRgUMENTS ■ Extend the “Les Classiques” Phase de Lune ladies with new dials through its Les Classiques (quartz) collection, Maurice Lacroix demonstrates that high quality timeless watchmaking can be offered at a very competitive price positioning. Featuring one of the best Swiss quality quartz movements on the market and assembled according to the very demand- ing Maurice Lacroix quality standards, the Les Classiques (quartz) collection offers a wonderful blend of reassuring elegance and personality. a very attractive collection for ambitious and upcoming young women wanting to look both sharp and confident. 9.1 bRaNd ObJEcTIvES 9.2 pROdUcT INfORMaTION LES CLaSSiQUES COLLECtiON l 51 9.2.2 aSSORTMENT LES CLaSSiQUES | CHrONOGraPHE PHaSES DE LUNE LaDiES LES CLaSSiQUES COLLECtiON l 52 Quartz movement Ø 38 mm stainless steel Sun-brushed silver dial 4N gold plated hands Brown genuine calf strap with standard buckle Metal bracelet Quartz movement Ø 38 mm stainless steel White lacquered dial rhodium plated hands White genuine calf strap with standard buckle Metal bracelet N° 23 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS001-121 LC1087-SS002-121 N° 22 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS001-120 LC1087-SS002-120 Quartz movement Ø 38 mm stainless steel Sun-brushed anthracite dial 4N gold plated hands White genuine calf strap with standard buckle Metal bracelet N° 24 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS002-821 LES CLASSIQUES CoLLECtIon l 54 CASE ■ Ø 38 mm, Stainless steel case. ■ Polished finishing surfaces ■ Domed sapphire crystal ■ Water-resistant to 30 m/3 atm DIAL ■ White lacquered dial with rhodied Arabic numbers and logo and black printings ■ Silver sun-brushed dial with 4n Arabic numbers and logo with black printings ■ Anthracite sun-brushed dial with 4n Arabic numbers and logo with white printings HANDS ■ 4n gold plated or rhodied diamond-cut hands with Superluminova SLnC1 on hours and minutes hands STRAP/BRACELET ■ White or brown genuine crocodile imitation skin strap ■ Metal bracelet BUCKLE ■ Stainless steel buckle MOVEMENT QUARTz MOVEMENT ■ Functions: - Hours, minutes, and chronograph seconds indicated by central hands - Small second at 2 o’clock - Chronograph 30 minutes counter at 10 o’clock - Date indicated by disc at 4 o’clock - Moon phase indicated by disc at 6 o’clock 9.2.3 Technical informaTion CAPTION Watch hands: a Seconds hand B Minute hand C Hour hand D Date E Moon phase F Chronograph hand ( 1/5 second counter) G 30 minutes counter H Pushbutton to start and stop chronograph i Pushbutton to split/reset chronograph hands to zero J Crown CROWN IN POSITION 1 ■ Normal position. CROWN IN POSITION 2 ■ adjustment of the date and moon phase. ■ Caution: never correct date between 9 p.m. and 0.30 a.m. CROWN IN POSITION 3 ■ Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date will change to the desired position. Continue to turn in the same direction until the exact time is set. 9.2.4 INSTRUcTIONS fOR USE LES CLaSSiQUES COLLECtiON l 55 fIaba cOllEcTION FiaBa COLLECtiON l 56 FiaBa COLLECtiON l 57FiaBa COLLECtiON l 57 YOUR TIME IS a SIMplY JOY. FiaBa | DatE FiaBa COLLECtiON l 58 10.2.1 pROdUcT KEY SalES aRgUMENTS ■ Extend Fiaba collection with a new MOP dial and steel polished bezel, and new model gold plated 4N ■ Dial decorations with poetic “water drop“ guilloché pattern Maurice Lacroix portfolio of ladies watch is growing with this new Fiaba. it reinforces the brand's ladies offer, that had predominantly focused on masculine timepieces until now. the round interpretation of the successful Fiaba collection symbolizes this extension of the brand’s feminine range of products and offers a wide selection of fresh, luxurious, glittering and glamorous timekeeping. indeed, “round is beautiful!” 10.1 bRaNd ObJEcTIvES 10.2 pROdUcT INfORMaTION FiaBa COLLECtiON l 59 N° 25 DATE (28MM) Fa1003-PvP06-110 Quartz movement Ø 28mm Gold plated case Silver roman dial 4N Gold plated hands 4N Gold plated Metal bracelet N° 27 DATE (32MM) Fa1004-PvP06-110 Quartz movement Ø 32 mm Gold plated case Silver roman dial 4N Gold plated hands 4N Gold plated Metal bracelet N° 26 DATE (28MM) Fa1003-SS002-170 Quartz movement Ø 28 mm stainless steel case White MOP diamonds dial rhodium plated hands Polished stainless steel bracelet N° 28 DATE (32MM) Fa1004-SS002-170 Quartz movement Ø 32 mm stainless steel case White MOP diamonds dial rhodium plated hands Polished stainless steel bracelet 10.2.2 aSSORTMENT FiaBa | DatE FiaBa COLLECtiON l 60 FiaBa COLLECtiON l 61 CASE ■ Ø 28 mm or 32 mm, Stainless steel case, ■ Fully polished finishing ■ Domed sapphire crystal with anti-reflective coating (inside) ■ Water-resistant to 30 m/3atm also available in 4N Gold PvD coated version DIAL ■ Silver background with “water drop” guilloché pattern and printed romans ■ White mother of pearl with “water drop” pattern and 11 tW natural polished diamonds, 1.10 mm (0.05 Ct.) HANDS ■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution STRAP/BRACELET ■ 3 rows metal bracelet with radius on the internal part for an optimum comfort.Fully polished execution available also in 4N gold PvD coating Folding clasp with pushers MOVEMENT QUARTz MOVEMENT ■ Functions: Hours and minutes indicated by central hands 5.2.4 INSTRUcTIONS fOR USE CAPTION a Seconds hand B Minute hand C Hour hand D Date E Crown CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m. 10.2.3 TEchNIcal INfORMaTION 10.2.4 INSTRUcTIONS fOR USE ElIROS cOllEcTION ELirOS COLLECtiON l 62 ELirOS COLLECtiON l 63ELirOS COLLECtiON l 63 YOUR TIME IS UNdERSTaTEd STYlE. ELirOS | CHrONOGraPHE ELirOS COLLECtiON l 64 11.2.1 pROdUcT KEY SalES aRgUMENTS ■ renew the collection with more refined and upscale dials Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets. Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono- graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro- priate with probably any type of dress code. the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand? 11.1 bRaNd ObJEcTIvES 11.2 pROdUcT INfORMaTION ELirOS COLLECtiON l 65 Quartz movement Ø 40 mm Stainless steel case Blue sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet Quartz movement Ø 40 mm Stainless steel case White lacquered dial 4N gold plated hands Calf leather strap SS milanaise bracelet N° 30 CHRONOGRAPHE EL1088-SS001-410 EL1088-SS002-410 N° 29 CHRONOGRAPHE EL1088-SS001-112 EL1088-SS002-112 11.2.2 aSSORTMENT ELirOS | CHrONOGraPHE ELirOS COLLECtiON l 66 Quartz movement Ø 40 mm Stainless steel case Black gold sun-brushed dial 4N gold plated hands Calf leather strap SS milanaise bracelet Quartz movement Ø 40 mm Stainless steel case Black gold sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet N° 31 CHRONOGRAPHE EL1088-SS001-812 EL1088-SS002-812 N° 32 CHRONOGRAPHE EL1088-SS001-811 EL1088-SS002-811 ELirOS COLLECtiON l 67 ELirOS COLLECtiON l 68 Quartz movement Ø 40 mm Stainless steel case Silver sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet Quartz movement Ø 40 mm Stainless steel case Black sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet N° 33 CHRONOGRAPHE EL1088-SS001-111 EL1088-SS002-111 N° 34 CHRONOGRAPHE EL1088-SS001-311 EL1088-SS002-311 CASE ■ Ø 40 mm, Stainless steel case, ■ Sapphire crystal with anti-reflective coating ■ Water-resistant to 50m/5atm DIAL ■ White lacquered with roman numbers in black and 4N logo. ■ Or blue, silver, black, black gold sun-brushed with roman numbers in silver or 4N gold, rhodied or 4N logo. ■ 2 circular lines on the minutery. HANDS ■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution STRAP/BRACELET ■ Calf leather strap with applied polished brand logo, pin buckle ■ Stainless steel milanaise bracelet BUCKLE ■ Pin stainless steel buckle or included clasp buckle on the milanaise bracelet MOVEMENT QUARTz MOVEMENT ■ Functions: – Hours and minutes indicated by central hands – Large date at 12 o’clock – Small seconds at 3 o’clock – 30-minute counter at 9 o’clock – 1/10 second counter at 6 o’clock 5.2.4 INSTRUcTIONS fOR USE CAPTION Watch hnads: a Seconds hand B Minute hand C Hour hand Chronograph hnads: D 60 seconds timer E 30 minutes counter F 1/10 seconds counter (hour counter after 30 minutes) G Date H Push-button to start and stop chronograph i Push-button to split/reset chronograph hands to zero J Crown CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 turn clockwise to adjust date. CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. 11.2.3 TEchNIcal INfORMaTION 11.2.4 INSTRUcTIONS fOR USE ELirOS COLLECtiON l 69 YOUR TIME IS clEaRlY dIScERNIblE. ELirOS | DatE ELirOS COLLECtiON l 70 12.2.1 pROdUcT KEY SalES aRgUMENTS ■ renew the collection with more refined and upscale dials Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets. Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono- graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro- priate with probably any type of dress code. the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand ? 12.1 bRaNd ObJEcTIvES 12.2 pROdUcT INfORMaTION ELirOS COLLECtiON l 71 12.2.2 aSSORTMENT ELirOS | DatE ELirOS COLLECtiON l 72 Quartz movement Ø 38 mm 4N Gold plated case White lacquered dial, 4N logo 4N Gold plated hands Calf leather strap Quartz movement Ø 38 mm Stainless steel case White lacquered dial, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet N° 36 DATE EL1087-PvP01-111 N° 35 DATE EL1087-SS001-111 EL1087-SS002-111 DATE EL1087-SS001-111 EL1087-SS002-111 N° 35 EL1087-SS001-111 EL1087-SS002-111 N° 35 DATE EL1087-SS001-111 EL1087-SS002-111 N° 36 DATE EL1087-PvP01-111 Quartz movement Ø 38 mm Stainless steel case Sun-brushed black, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet N° 37 DATE EL1087-SS001-312 EL1087-SS002-312 DATE EL1087-SS001-312 EL1087-SS002-312 N° 37 EL1087-SS001-312 EL1087-SS002-312 N° 37 DATE EL1087-SS001-312 EL1087-SS002-312 Quartz movement Ø 38 mm Stainless steel case Sun-brushed blue, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet N° 39 DATE EL1087-SS001-410 EL1087-SS002-410 DATE EL1087-SS001-410 EL1087-SS002-410 N° 39 EL1087-SS001-410 EL1087-SS002-410 N° 39 DATE EL1087-SS001-410 EL1087-SS002-410 ELirOS COLLECtiON l 73 Quartz movement Ø 38 mm 4N Gold plated case Sun-brushed blue, 4N logo 4N Gold plated hands Calf leather strap N° 38 DATE EL1087-PvP01-410 N° 38 DATE EL1087-PvP01-410 12.2.2 aSSORTMENT ELirOS | DatE ELirOS COLLECtiON l 74 Quartz movement Ø 38 mm Stainless steel case Sun-brushed black gold, 4N logo 4N Gold plated hands Black calf leather strap SS milanaise bracelet Quartz movement Ø 38 mm Stainless steel case Sun-brushed silver, rhodied logo rhodied plated hands Brown Calf leather strap SS milanaise bracelet N° 41 DATE EL1087-SS001-812 EL1087-SS002-812 N° 40 DATE EL1087-SS001-112 EL1087-SS002-112 ELirOS COLLECtiON l 75 CASE ■ Ø 38 mm, Stainless steel case, ■ Sapphire crystal with anti-reflective coating ■ Water-resistant to 50 m/5 atm available also in 4N gold plated case DIAL ■ White lacquered with black numbers, rhodied or 4N logo ■ Sun-brushed in Blue, silver, black, black gold with silver, black, 4N printings and rhodied or 4N logo ■ circular lines on the minutery HANDS ■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution STRAP/BRACELET ■ Calf leather strap with applied polished brand logo, pin buckle ■ Stainless steel milanaise bracelet BUCKLE ■ Pin stainless steel or 4N gold plated buckle, or included clasp buckle on the milanaise bracelet MOVEMENT QUARTz MOVEMENT ■ Functions: – Hours, minutes and seconds indicated by central hands – Date indication at 3 o’clock CAPTION a Seconds hand B Minute hand C Hour hand D Date E Crown CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately pre- ceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m. 12.2.3 TEchNIcal INfORMaTION 12.2.4 INSTRUcTIONS fOR USE YOUR TIME IS ElEgaNcE aNd SIMplIcITY. ELirOS | DatE LaDiES ELirOS COLLECtiON l 76 YOUR TIME IS ElEgaNcE aNd SIMplIcITY. 13.2.1 pROdUcT KEY SalES aRgUMENTS ■ renew the collection with more refined and upscale dials Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets. Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chrono- graphs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appro- priate with probably any type of dress code. the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand ? 13.1 bRaNd ObJEcTIvES 13.2 pROdUcT INfORMaTION ELirOS COLLECtiON l 77 13.2.2 aSSORTMENT ELirOS | DatE LaDiES ELirOS COLLECtiON l 78 Quartz movement Ø 30 mm 4N gold plated case White lacquered diamonds dial, 4N logo 4N gold plated hands Calf leather strap, 4N logo Quartz movement Ø 30 mm Stainless steel case White lacquered dial rhodied plated hands Calf leather strap SS milanaise bracelet Quartz movement Ø 30 mm Stainless steel case White lacquered diamonds dial rhodied plated hands Calf leather strap SS milanaise bracelet N° 43 DATE LADIES EL1084-PvP01-150 N° 44 DATE LADIES EL1084-SS001-111 EL1084-SS002-111 N° 42 DATE LADIES EL1084-SS001-150 EL1084-SS002-150 N° 42 DATE LADIES N° 44 N° 43 DATE LADIESDATE LADIES DATE LADIES ELirOS COLLECtiON l 79 Quartz movement Ø 30 mm Stainless steel case Black sun-brushed diamonds dial rhodied plated hands Calf leather strap SS milanaise bracelet Quartz movement Ø 30 mm Stainless steel case White lacquered 4N gold plated hands Calf leather strap, 4N logo N° 45 DATE LADIES EL1084-SS001-350 EL1084-SS002-350 N° 46 DATE LADIES EL1084-PvP01-112 N° 45 N° 46 DATE LADIESDATE LADIES Quartz movement Ø 30 mm Stainless steel case Silver Sun-brushed rhodied plated hands Calf leather strap SS milanaise bracelet N° 47 DATE LADIES EL1084-SS001-113 EL1084-SS002-113 Quartz movement Ø 30 mm Stainless steel case Black gold sun-brushed rhodied plated hands Calf leather strap SS milanaise bracelet N° 48 DATE LADIES EL1084-SS001-813 EL1084-SS002-813 Quartz movement Ø 30 mm Stainless steel case Black sun brushed rhodied plated hands Calf leather strap SS milanaise bracelet N° 49 DATE LADIES EL1084-SS001-313 EL1084-SS002-313 13.2.2 aSSORTMENT ELirOS | DatE LaDiES ELirOS COLLECtiON l 80 N° 48 N° 49 DATE LADIES DATE LADIES ELirOS COLLECtiON l 81 CASE ■ Ø 30 mm, Stainless steel case ■ Sapphire crystal ■ Water-resistant to 50 m/5 atm available also in 4N gold plated. DIAL ■ White lacquered with 8 diamonds of 1.10mm, Wessel- ton (0.04cts), with rhodied logo, black printings ■ White lacquered with 8 diamonds of 1.10mm, Wessel- ton (0.04cts), with 4N logo, black printings ■ Black sun-brushed dial with 8 diamonds of 1.10mm, Wesselton (0.04cts), with rhodied logo, silver printings ■ White lacquered , with rhodied logo, black printings with 2 circular lines ■ Sun-brushed dial, with rhodied or 4N logo, black or silver printings with 2 circular lines HANDS ■ Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution STRAP/BRACELET ■ Calf leather strap with applied polished brand logo, pin buckle ■ Stainless steel milanaise bracelet BUCKLE ■ Pin stainless steel buckle or included clasp buckle on the milanaise bracelet MOVEMENT QUARTz MOVEMENT ■ Functions: – Hours, minutes and seconds indicated by central hands – Date indication at 3 o’clock 5.2.4 INSTRUcTIONS fOR USE capTION a Seconds hand b Minutes hand c hours hand CAPTION a Seconds hand B Minute hand C Hour hand D Date E Crown CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m. 13.2.3 TEchNIcal INfORMaTION 13.2.4 INSTRUcTIONS fOR USE all details printed in this catalogue are for information only. Subsequently, all details are subject to change without prior notice or may contain errors. On all Maurice lacroix Manufacture movements, watchmakers have to be trained before opening the watch. To find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com pERSONal NOTES cUSTOMER SERvIcE YOUR TIME IS NOW. mauricelacroix.com