Linkedin to win: 38 tips to ranking No.1

Linkedin to Win THE NEW CV: YOUR DIGITAL REPUTATION & THE ART OF PASSIVE JOB HUNTING Valer ia Dominguez, eCommerce & Omni-channel Director 38 TIPS TO RANK NUMBER ONE Why Linkedin? Garance Doré The CV is dead, it’s a Linkedin World 4 The new CV is… PRESS WWW.VALERIADOMINGUEZ.COM AWARDS PUBLIC SPEAKING To position you as an authority in your field Go over 38 tips that will allow you to rank No.1 for your profession in Linkedin Teach you basic SEO concepts so you are found by recruiters Teach you to track & manage your reputation What is the objective of this class? Anyone who wants to get recruited for a better job Get more clients for his/her firm Become an advisory board member Get offered speaking engagements Consulting oppor tunities Become a published author or columnist Teach a class at a University Get into a top University or masters program …. Who should take this class? IDENTITY WORK Tip 1. Find your competitive advantage Tip 2. Feedback from your environment exercise Tip 3. Find your heros Tip 4. Find the quotes that inspire you KEYWORD EXERCISE Tip 5. Do the keyword exercise with Google Adwords Tip 6. Create your final keyword cheatsheet Tip 7. Apply keywords to all Linkedin sections 38 Tips: The index SEO FOR DUMMIES Tip 8. Learn SEO Basics to posit ion your profi le Tip 9. Become a master l inkbuilder Tip 10. Never stop learning THE AUDIT Tip 11. Stalk your self Tip 12. Face real ity Tip 13. Create a control panel CREATE A KILLER PROFILE Tip 14. The impor tance of an image Tip 15. Showstopper branding Tip index THE BASICS Tip 16. Fill out 100% of the profile Tip 17. Think of professionals, not skills Tip 18. Customize your URL Tip 19. Be easy to get in touch with Tip 20. Maximize your 120 characters Tip 21. Be human Tip 22. What is your call to action? BE A KEYWORD STUFFER Tip 23. Be futuristic Tip 24. Be a keyword stuffer Tip index BE PROMISCUOUS Tip 25. Make sure your profile is public Tip 26. Expand your network actively Tip 27. Join Groups Tip 28. Be warm, don´t automate Tip 29. Be premium Tip 30. Enlist the power of third par ty endorsement ENTERTAIN Tip 31. Be active, get noticed Tip 32. Post your published work Tip 33. Make Linkedin your blog Tip index ADVANCED SOCIAL PROOF Tip 34. Do outbound linking Tip 35. Add presentations via Slideshare Tip 36. Add your press Tip 37. Add video to your profile Tip 38. Surprise! Tip index Identify your competitive advantage Create your digital CV Get a better job Your personal website +your linkedin profile +google search results of your name (text, photos, videos) + social media persona = the new cv 3 steps to a better career G a r a n c e D o r é You will learn how to rank No.1 for your profession via your chosen keywords on Linkedin You will be found by recruiters and increase your chances of landing your dream job or oppor tunity Results?