Lego Serious Play & Business Model Canvas

1. ASP2GROW The Lego Serious Play MethodStimulate Business Model Canvas Innovation 2. AUTHOR PAGE:Jan PeetersJan Peeters focuses onchange and leadershipcoaching. He uses LegoSerious Play as a methodto facilitate change andout-of-the-box thinking.With this workshop, theLego Serious Play methoddemonstrates itsversatility and itsqualitative results. 3. CHAPTER 1:Introducton The Business Model Canvas (BMC) All attendees to the workshop need an in-depth knowledge of the BMC from A. Osterwalder. Every attendee needs to understand the exact meaning of the nine different building blocks.// Page 4 4. CHAPTER 1:Introducton The Lego Serious Play Method: Thinking with your hands Lego Serious Play stimulates participants to use the 3-D capacity of the brain through the ‘hand knowledge’ (“The human hand, in manipulation of objects, is the hand in search of a brain. The brain is in search of a hand, and play is the medium by which those two are linked in the best way.” Dr. Stuart Brown)// Page 4 5. CHAPTER 2: IdeationBuild the BMCIn several rounds the people around the table build with theirideas the nine blocks of the BMC. The story telling supportstheir thinking and stimulates cross-fertilization. 6. One person tells the story of thegroup for their BMC 7. CHAPTER 3: Stress-Test Optimizing BMCAll the attendees around the BMC come up withseveral potential threats (risks, disruptions) to thecurrent business model on the table. They eachdetermine if a certain risk is indeed a true threat tothe model. They then investigate the likely impact ofthis threat to their model. They adapt the model toreduce or eliminate the threat. These simulations testthe model and its assumptions. The model is clearlyimproved and the people around the table close ranksaround a more refined and simple model.// Page 11 8. CHAPTER 4: The final story After the last simulation exercise. One volunteer tells the group the complete story of their BMC.// Page 15 9. ContactJan PeetersASP2GROWLego Serious Play method [email protected]