Internal Communications: Emerging Trends & the Use of Technology

1. Internal Communication and Technology Survey 2014 2. EMPLOYEE ENGAGEMENT Interactive Emails SOCIAL CONVERSATIONS Interact and Engage Employees INSIGHT & MEASUREMENT Understand Communication Performance DISTRIBUTION TEAM COMMUNICATION Alligned & Branded Local Comms EVENT REGISTRATION Event calendaring made easy INTERNAL CONNECT Newsweaver Internal Connect 3. LOREM LOREM LOREM Some of our customers 400 blue chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees. 4. To view the full webinar click here To see how Newsweaver can work for you Visit www.newsweaver.com/internal-communications Or contact [email protected] to book a live 5. Panelist: denise cox Lead Communications Consultant, Newsweaver Website: www.newsweaver.com/internal-communications Panelist: Sona Hathi Head of Content & Research, Melcrum Website: www.melcrum.com Twitter hashtag: #nwwebinar Panelist: Andrew Blacknell Change & Communication Consultant, Blacknell Ventures Website: www.blacknellventures.com Moderator: Marie Moynihan Marketing Manager, Newsweaver Website: www.newsweaver.com/internal-communications 6. Survey • To gain a better understanding of how internal communicators are using technology now, and over the next 12 months • 20 questions, run in December 2013 • 500 respondents, across 12 industries • Participants included internal communicators from: Melcrum members, Newsweaver customers, LinkedIn and other social media Download the Survey 2014 now 7. Agenda  The Internal Communication role  Technology and channel insight  Ability to measure and key metrics  Q&A 8. The Internal Communication role 9. 1) The IC function is respected by senior leaders in my organization 2) Our IC strategy is aligned with our business strategy 3) We can measure the impact of our corporate messages 4) We are able to demonstrate the ROI for the IC function 5) The organization invests enough in IC 10. • Signs of maturing function • Dissatisfaction with measurement, demonstrating ROI • Prove impact = more investment + place at table Key points 11. Technology and channel insight 12. The role & technology 1) We can measure the impact of our corporate messages 2) We need to minimise information overload & create personalized comms 3) Our team leads the sourcing & implementation of new communication technologies in our organization 4) We are able to communicate effectively with our unconnected workforce 5) Our team has the digital/technological skills necessary to do our jobs 6) We are responsible for communicating across an expanding employee population 7) Employees have the ability to engage in two-way dialogue with management 13. Channel use 1) Team / line manager briefings 2) Blogs 3) Leadership comms 4) Webcasts 5) Video 6) Internal social networking tools 7) Intranet 8) Electronic newsletters 9) Email 10) Print newsletters 14. Channel effectiveness 15. Allocation of resources to channels 16. (2) 50-60% always use email to send: Employee newsletters, Change comms, HR/Rewards/Pension comms, Drive events, Pulse surveys, Leadership comms … Less than 50% always use email to signpost to Intranet (5) Challenges: Inbox clutter & email overload (89%), tracking email metrics (62%) (3) 61% allow employees to access company content via their own devices (1) Outlook (72%) or Lotus Notes (11%) to deploy all- employee/corporate comms (4) ‘Email metrics’ the measurement they’d most like to have 17. Plans to deploy new technologies 18. • Digital capabilities big area of concern – get agile • What does effective look like? Which channel? • Unconnected work force still a challenge • Leadership comms, line mgmt strong channels • Technology can solve challenges • Measurement essential - investing • Email is a blind spot • There are two levels to email: 1) Good practice 2) Right technology • Take a page from Marketing Key points 19. Ability to measure and key metrics 20. “I am satisfied with my ability to measure the effectiveness of our internal communications” 68% 21. Current metrics available in real time 22. Metrics you would like to have (open ended) Device consumption 23. Main Key Performance Indicators (KPIs) Readability of articles 24. • Measurement: Get ‘Mindset of Measurement’ • Going forward: Dashboard scorecard with real time metrics • Now: KPIs - not just employee engagement - align with business strategy • Emerging: Organizations expect real metrics from every department • Future trends: Industry Benchmarks, Content Engagement Indexes Key points 25. To view the full webinar click here To see how Newsweaver can work for you Visit www.newsweaver.com/internal-communications Or contact [email protected] to book a live