[Business Communication] [Company Name] Yang Wing Kit SID: 09637760G Li Ah Hung SID: Our Presentation Outline To achieve our presentation objective, we are going to have the following approaches: Part I What is WWW ( Whole Life Well-Being Watch) ? How can we apply WWW into our Company ? adMart’s Mission, Objective, Value Proposition. Company Description as well as the Key partner and key resources (Ocean) Part II What is the current environment? What kind of Competition we will facing? What is our STP Environment Analysis, SWOT Analysis adMart Segmentation, Positioning, and Targeting. (Kit) SWOT STP Part IV What is the adMart Marketing Strategies, and What is the key factors for our business to success, as well as the business model of adMart Marketing Strategies, Business Model and Conclusion(Frankie) Mission Statement Get “the right second half” in your life thru our Alice Dating Mart (adMart) Objective To provide online and offline dating service for those single individual, so they can match with the right other half to create a personality matched romance relationship is the ultimate goal of adMart Company Description adMart is a new company that will provide high quality romance matching services to its clients after performing a survey of WWW regarding psychological, physiological and financial aspect. Business Concept In addition to traditional dating service, adMart is offering a platform which you and your dating object have a better understanding on each other’s personality and life well being type thru our questionnaire. What is WWW Whole Life Well-Being Watch Well-Being Index Personal Profile What is WWW •Psychological: •Stress •Life Strategy •Physical •Health •Lifestyle •Financial •Income inflow •Income outflow Different eyes, face, mouth symbols will represent poor, neutral and good psychological, physical and financial well-being level. Business Concept With the combination of eyes, face and mouth symbols, the system will generate a completed simple face icon which can differentiate 27 types of whole life well being. Business Concept So when the customer reviews the dating target’s information before they chosen to participate in the dating even with the targets, they can tell the object’s life well being type by simply looking at their face icon. Other than the factual background identity, customer can also consider if object’s well being type fits which his/her ideal individual. Business Concept In order to honor our company mission statement, we will also recruit a in-house psychologist to provide profession comment summary for each of 27 types of whole life well being face icon free of charges. Business Concept adMart will provide life improvement consultation service which will focus on their psychological, financial and physical life well being element as an added value service. Because sometimes people don’t know what they want. Value Proposition As we can see the unmatched singles are showing increasing trend in the coming decades. Therefore there are needs for the groups of unmatched signal to look for suitable romance relationship partner thru alternative route, which is not only providing factual background information, such as income and age. By providing a simple whole life well-being face icon, customer can easily distinguish the life well-being type of their favorite candidates in terms of financially, psychological and physiologically. So we are foreseeing a high business potential for these social segment. Key Partners Psychological consultant-Offer metal health consultation and suggestion Dietetic consultant-Provide professional dietetic consultation Partnership with ATV “Tart Chat” program to introduce our male/female customers to participate in the public dating match. Key Resources Target customer can reach thru social media thru Twitter, Facebook, and Sina mini-blogs etc. as well as the search engine Google and Yahoo. Environment Analysis Political Technologic al Environment Analysis Economic SocioCultural Environment Analysis Political Environment Amended the Marriage Ordinance in 2006 Celebrated before a civil celebrant at any time and place Simplifies the marriage process and encourages the lover to marry Increase from round 43000 in 2005 to round 58000 in 2011 High inflation rate (5.3% in 2011) Long working time Earn for their life Economic Environment Environment Analysis Socio-cultural Environment High social pressure form family and friends Arrange a dating for you or push you to join the speed dating. Technological Environment Internet Penetration Rate very high. 87% in 2011 Social networking system like facebook and mini-blogs are widely use SWOT ANALYSIS: STRENGTH INTERNAL EXTERNAL Advanced Technologies Uniqueness Service High Security WEAKNESS Limited Budget Limited Human Resource OPPORTUNITIES Rising the Demand on THREAT Low entrant barriers Matching service Intense Competition Other social networking websites SWOT ANALYSIS: Strength Advanced Technologies provides the high quality romance online platform for matching service, provide a iPhone apps for their matching offer online matching service in terms of the three whole life well-being elements: psychological, physiological and financial generate a completed simple face icon which can differentiate 27 types of whole life well being provide professional consultation service to improve their wellbeing according to the result. concern privacy issue provide high security website and never sell these data to others Uniqueness Service High Security SWOT ANALYSIS: Weakness Limited budget and human resource start-up company with limited budget no huge investment at the early stage lack of professional team to handle daily business such as administrative work. SWOT ANALYSIS: Opportunity Rising the demand on matching service Financial independence Long working time 2011 Trends Sex Ratio High education level 87 804 Female group Senior position + Higher expectation+ Less opportunities to meet their partners Professionals Senior position + No opportunities to make new friends in other industries e.g. Nurses, Teachers, Researchers 2039 Gender imbalance in HK Make new friends **Increasing demand on speed dating market Female market increasing 23 SWOT ANALYSIS: Threat Low entrant barriers No any specific competitive advantages and high investment Low entry barriers attract to provide similar service Face high competition in the future Shiji Jiayuan (market leader in china). established by Ms Gong Haiyan. 40.2 million registered users in 2011. 882000 paying members 25.4 million revenues in 2010. J ponsor the top Chinese dating shows “Fei Cheng Wu Rao” on television A social networking web site like QQ a casual environment for meeting people through the internet not have to fill out a lengthy questionnaire receive advertisement revenue and do not charge a subscription . Intense Competition Other social networking web sites Market Segmentation Geographic District that facing gender imbalance problem in Asian Pacific where is developed country or district Demographic Age: aged between 25 and 39 years old single men A aged between 20 and 34 years old single women Life Cycle: working people Income Money: more than $20000 per month Social Class: university-educated, urban professional, white-collar Market Segmentation Psychological Interests: internet surfing Lifestyle: busy, social network is narrow Response to product / service: consumers are not price-sensitive Attitude towards environment: relax and comfortable spend more time on internet like using social media to share with others ( Facebook, Twitter and Blogs) Behavioral Market Targeting District : Hong Kong face serious gender imbalance problem in Asian Pacific. the sex ratio is 876 males per 1000 females in 2011. 27.3% of Hong Kong population has earned more than HK $20000 Market Targeting People aged between 25 and 39 years old 50.00% single men AND aged between 20 and 34 years old 45.00% single women While-collar people who interest in internet surfing and sharing in 40.00% social media 35.00% Male Unmarriage Rate HK Median Age at First Marriage 31.1 28.8 2001年 40% 38% 36% 34% 32% 2011年 Female Unmarriage Rate Male Females 30% 2001年 2011年 Positioning Service Differentiation offer a high quality romance online matching service in terms of the three whole life well-being elements psychological, physiological and financial provide health consultation from our partners when below your ideal well-being type provide professional consultation service to let you know exactly what you want generate a completed simple face icon which can differentiate 27 types of whole life well being Positioning Channel Differentiation provides on-line matching service provide online consultation service organize the speed dating activities for the different types of whole life well being. Marketing Strategies—7Ps Marketing Strategies--Product/Place Marketing Strategies—Product/Place Marketing Strategies—Product/Place Marketing Strategies--Price VIP Membership: Check who visited my personal website The “sent SMS” will placing on top of the mailbox Tailor-Make personal homepage design Large Storage for placing more pics Offer Consultation service to make you more understanding yourself Marketing Strategies Tailor-Make your Personal Homepages Your Message Always on Top of the Mailbox Marketing Strategies--Pricing Marketing Strategies--Promotion Promotion Channel: Search Engine Local Discuss Forum and Facebook Marketing Strategies--Promotion Marketing Strategies--Process Marketing Strategies--Process Marketing Strategies--People Technician for the Website Design R&D Professionalism Customer Relationship Management Consulting Professionalism Marketing Strategies—Physical Evidence Business Model Successful Cases Successful Cases Financial Highlights of Facebook Facebook Profit Margin Facebook Profit Breakdown User , 10% Advertistin g, 90% Business Model • Membership Service • Online VIP Service Advertising/ Promotion R&D Special Events • Offline • Event • Organize Consulting Cost Technician Advertising • Online Ads • Widgets Website Maintenances Mgt Cost Lose Leadership Cost Breakdown Website R&D Maintenance Cost, Cost, 5% 7% Technician , 3% Management Cost, 10% Consulting , 8% Marketing/Pro motion Cost, 60% Customer Relationship , 8% Conclusion Alice Wonderland. 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