FMCG Compendium

1 FMCG Compendium FMCG Compendium 2 FMCG Compendium Table of Contents Procter & Gamble 3 Hindustan Unilever Limited 6 ITC 9 Nestle 11 Reckitt Benckiser 13 GlaxoSmithkline – Consumer Healthcare 15 Cadbury’s 17 Pepsi 19 Coca Cola 20 Perfetti Van Melle 22 Asian Paints 23 Dabur 25 Britannia 28 Colgate-Palmolive 32 Marico 35 SAB Miller 37 3 FMCG Compendium Procter & Gamble Introduction Leading FMCG Company in the world, In India, it has a relatively small presence but the company is now focusing aggressively on the Indian markets. Procter & Gamble India took the award for Top 25 Best Employers in India 2003 & 2004 and India’s most admired HR dept. in a survey conducted by Hewitt Associates. History P&G USA had no presence in India, till it acquired Richardson Vicks Inc. USA in 1985. RVI Indian subsidiary Richardson Hindustan major business comprised of Vicks range of products. The parent, Procter & Gamble, USA has a strong interest in Indian operations and holds 65% of the equity. 1964 – Richardson Hindustan Limited formed ‐ Menthol & Vicks 1967 – RHL introduces Clearasil 1984 – Sets up Ayurvedic Research Lab 1985 – Becomes affiliate of Proctor & Gamble, USA 1989 – Launches Whisper 1991 – Launches Ariel 1992 – P&G Global has 65 % stake in P&G India 1993 – Divest detergents business to P & G Home Products 1995 ‐ Procter & Gamble Home Products enters the Hair‐care Category with the launch of Pantene Pro‐V. 1997 ‐ Procter & Gamble Home Products launches Head & Shoulders shampoo. 1999 ‐ Procter & Gamble India Limited changed the name of the Company to Procter & Gamble Hygiene and Health Care Limited. 2005 ‐ Procter & Gamble buys Gillette for $ 57 billion Top Man: Mr. Shantanu Khosla (MD, P&G India) Mission/Vision/Values: We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Location: The company has four manufacturing facilities across the country at • Annaram in Andhra Pradesh • Mandideep in Madhya Pradesh • Kundaim in Goa • Honda in Goa Distribution Model: The Golden Eye model 4 FMCG Compendium Product Portfolio: P&G has always believed in selling premium products. Health Care: Vicks VapoRub, Vicks Inhaler, Vicks Formula 44, Vicks Cough Drops, Vicks Action 500+ Feminine Care: Whisper 5 variants Home Products: Detergents: Ariel: Ariel Front 0 Mat Ariel 2 Fragrances ( Spring Clean , Fresh Clean ) Tide: Tide Detergent Tide Bar Shampoos: Pantene Pro V, Latest offering : New Pantene Range with Amino Pro‐V Complex, New Pantene Shampoo with Goodness of Coconut Oil Head and Shoulders, 6 variants: Smooth and Silky, Refreshingly Menthol, Clean & Balanced, Silky Black, Naturally Clean, Nourishing Aloe Vera Rejoice 3 variants : Rich Silky Clean Complete Diapers: Pampers – Worlds Number 1 selling diaper brand. Gillette: Men Care Shaving Brush Shaving Blade : Wilkinson 5 FMCG Compendium Shaving Razors : 7 o clock, Vector plus, Mach 3 Shaving Cream : Shave Gel, Foam After Shave : Storm Force Oral Care : Toothbrush – Oral B Electronic: Duracell Battery P&G‘s feminine hygiene business has picked up pace and continues to do well aided by Whisper Ultra and new low priced variants like Whisper Maxi. The company’s value market share in sanitary napkins has increased to 49%. A more mature category, the Vicks franchise has grown at only 3% yoy. However, market share of all the leading brands Vicks VapoRub (30%), Vicks Cough Drops (56%) and Vicks Action 500 (51%) is still very high. Vicks is the dominant leader in anti cold OTC segment. Strategy Global Strategy Inorganic growth – Just bought Colgate’s detergent brands in S. E. Asia. Inorganic growth – Bought Gillette for $ 57 Billion Indian Strategy Build market share by taking competitors head on (price wars) but now increasing prices to build margins since they took a hit in Q1 profits in 2005. Develop products suited to Indian markets (e.g. Head & Shoulders for hair oil users). Competition • Vicks – Amrutanjan, Zandu (in rubs and balms) • Vicks – Halls (Warner Lambert) and Strepsils (Boots Piramal) • Shampoos – HLL (Sunsilk, Clinic) • Detergents – HLL (Surf Excel), Henkel, Nirma • Whisper – (Stayfree, Carefree) Johnson and Johnson is the major competitor; Kimberley Clarke in JV with HLL has also introduced a sanitary napkin (Kotex, Secure). 6 FMCG Compendium Hindustan Unilever Limited Introduction A part of Unilever International and has • 15,000+ Employees • 1,200+ Managers • 2,000+ Suppliers and Associates; 4,000+ Redistribution Stockists • 40 company factories • 45 C&FA’s • 7,000 Stockists • Direct Coverage‐ 6.3 mn Retail Outlets History In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With this, began an era of branded Fast Moving Consumer Goods (FMCG). Soon after that, followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds 51.55% equity in the company. Hindustan Lever Limited (HUL) touches the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10, 000 crores. HUL is also one of the country's largest exporters; it has been recognized as a Golden Super Star Trading House by the Government of India. In 2001, the company embarked on an ambitious programme, Shakti. Through Shakti, HUL is creating micro‐enterprise opportunities for rural women, thereby improving their livelihood and the standard of living in rural communities. Shakti also includes health and hygiene education through the Shakti Vani Programme, and creating access to relevant information through the iShakti community portal. The program now covers 15 states in India and has over 31,000 women entrepreneurs in its fold, reaching out to 100,000 villages and directly reaching to 150 million rural consumers. By the end of 2010, Shakti aims to have 100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600 million people. HUL's brands ‐ like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close‐up, Lakme, Brooke Bond, Kissan, Knorr‐Annapurna, Kwality Wall's – are household names across the country and span many categories ‐ soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured in close to 80 factories. The operations involve over 2,000 suppliers and associates. HUL's distribution network, comprising about 7,000 7 FMCG Compendium redistribution stockists, directly covers the entire urban population, and about 250 million rural consumers. CEO & MD: Mr. Nitin Paranjpe Chairman: Mr. Harish Manwani Mission/Vision/Values: Unilever's mission is to “Add Vitality to Life.” Unilever meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Product Portfolio Home & Personal Care Personal Wash: Lux, Breeze, Dove, Pears, Rexona, Lifebuoy, Liril, Hamam, Breeze Laundry Wash: Surf Excel, Rin, Wheel Skin Care: Fair & Lovely, Pond’s, Vaseline, Aviance Hair Care: Sunslik, Clinic Oral Care: Pepsodent, Close‐Up Deodorants: Axe, Rexona Cosmetics: Lakme Ayurvedic Personal & Health Care: Ayush Foods Tea: Brooke Bond , Lipton Coffee: Brooke Bond Bru Foods: Kissan, Knorr, Annapurna Ice‐Cream: Kwality Wall’s Water: Pureit Hindustan Unilever Network: Started in 2003, Hindustan Unilever Network (HUN) is HUL's Direct Selling arm. It is a multi‐category direct selling business offering a wide range of high‐quality, high‐performance products for its consumers and also exciting business and personal development opportunities for its consultants. It already has about 7 lakh consultants ‐ all independent entrepreneurs, trained and guided by HUN's expert managers and trainers. Competition The Indian FMCG markets have witnessed some of the classic struggles involving HUL. So far Levers have been able to stand their ground but times are changing. List of some of HUL’s competitors in each category: Soaps: Godrej soaps mainly, and other smaller players like Nivea, Garnier and a multitude of herbal soaps, Fiama Di Wils, Vivel Di Wills, Santoor(Wipro) Shampoo: P&G, Garnier, ITC (Fiama di Wills), Cavin Kare‐Chik and Nyle Detergents: P&G, Henkel, Nirma Tea: Tata Toothpaste: Colgate 8 FMCG Compendium Apart from these major players in the market, there is a slew of regional players who are hurting HUL in a big way. CSR Initiatives • Greening Barrens • Shakti • Lifebuoy Swasthya Chetana • Fair & Lovely Foundation • Happy Homes • Yashodadham 9 FMCG Compendium ITC ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 18 billion and a turnover of over US $ 5.1 Billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by BusinessWorld and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC employs over 24,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 3,78,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This overarching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. For the nation. For the Shareholder." ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri‐Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri‐Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards. History Started in August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited', the company was primarily into Cigarettes and Leaf Tobacco business. It got its present name 'ITC Ltd' in 2001. Today it is the largest FMCG Company in India by market capital with market capitalization more than US $ 15.00 billion and a turnover of US $ 4.75 billion. Top Man: Mr. Y C Deveshwar (Chairman) Mission/Vision/Values Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Vision: Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for Indian economy and the Company's stakeholders. 10 FMCG Compendium Product Portfolio ITC has product presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri‐Business, Packaged Foods & Confectionery, Branded Apparel, Greeting Cards and other FMCG products. Continue to focus on the core businesses of Cigarettes & Tobacco, Hotels, Packaging & Paperboard. In just the last 5 years, ITC has made capital investments of over Rs. 7 billion in its cigarettes business. Major Businesses of ITC include ‐ Cigarettes: India Kings, Gold Flake, Classic, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Flake and Bristol Food: Kitchens of India, Aashirwaad, Sunfeast, Mint‐O, Candyman, Bingo! Life style retailing: Wills Lifestyle, John Players, Miss Players Greetings/Gift/Stationary: Expressions greeting cards, Classmate (notebooks), Paperkraft Safety Matches: iKno, Mangal Deep, Aim, Aim Mega, Aim Metro Agarbatti : Mangaldeep, Expressions aromatic candles Hotels: ITC‐Welcomgroup, Maurya Sheraton Agri Biz: e‐choupal, leaf tobacco. It is the largest buyer, processor and exporter of cigarette tobaccos in India. ITC buys nearly 40 per cent of all cigarette type tobaccos grown in India. Personal Care Fragrance: Essenza Di Wills Shampoos: Fiama Di Wills, Vivel Di Wills, Superia Shower Gels: Fiama Di Wills Soaps: Fiama Di Wills, Vivel Di Wills, Superia Paperboards and Packaging 11 FMCG Compendium Nestlé Introduction Nestlé is today the world's biggest food and beverage company. It produces a wide range of products including beverages, prepared dishes and cooking aids, milk products and nutrition, chocolate and confectionery. With an employee strength of over 3000, Gross Sales (including exports) for the full year 2006 was Rs 36,471.8 Million. Net Profit for 2007 was Rs. 4,138.1 Million while Net Domestic Sales for 2007 was Rs. 33,174.1 Million. The net domestic sales went up by 14.4% Nestle India is one of the leading companies in the FMCG space in India. The company is acknowledged amongst India’s ‘Most Respected Companies’ and amongst the ‘Top Wealth Creators of India’. History Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé. Nestlé India, a 61.85 per cent subsidiary of Nestle S.A. Switzerland, was incorporated as a limited company in 1959. Top Man: Mr. Peter Brabeck‐Letmathe (Chairman & CEO) Mission/Vision/Values: The Nestlé Company has aimed to build a business based on sound human values and principles. Our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestlé does not favor short‐term profit at the expense of successful long‐term business development. • Nestlé's business objective is to manufacture and market the Company's Milk products and Nutrition NESTLÉ EVERYDAY Dairy Whitener NESTLÉ EVERYDAY Slim NESTLÉ EVERYDAY Ghee NESTLÉ Milk NESTLÉ Slim Milk NESTLÉ CEREVITA NESTLÉ Fresh 'n' Natural Dahi NESTLÉ Fresh 'n' Natural Slim Dahi NESTLÉ Jeera Raita NESTLÉ NESVITA NESTLÉ NESVITA Fruit Yoghurt NESTLÉ MILKMAID NESTLÉ MILKMAID Fruit yoghurt NESTLÉ MILKMAID FUNSHAKES NESTLÉ NIDO 12 FMCG Compendium Beverages NESCAFÉ CLASSIC NESCAFÉ SUNRISE NESTLÉ MILO NESCAFÉ Mild Prepared dishes and cooking aids MAGGI 2‐MINUTE Noodles MAGGI Vegetable Atta Noodles MAGGI Dal Atta Noodles MAGGI Rice Noodles Mania MAGGI Sauces MAGGI Pizza Mazza MAGGI Healthy Soups MAGGI Healthy Soup‐ Sanjeevni MAGGI MAGIC Cubes MAGGI Pichkoo MAGGI CUPPA MANIA Chocolates and Confectionary NESTLÉ KIT KAT NESTLÉ KIT KAT CHUNKY NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR‐ONE NESTLÉ Milk Chocolate POLO POLO XTRA STRONG NESTLÉ TANG EEZ NESTLÉ Eclairs Competition Faces competition in several categories from HLL, GSK (Horlicks, Boost), Cadbury (Chocolates and Bournvita), and Amul. 13 FMCG Compendium Reckitt Benckiser Introduction Reckitt Benckiser plc (LSE: RB) is a leading British‐based manufacturer of cleaning products. It is headquartered in the town of Slough to the west of London. It is a constituent of the FTSE 100 Index. Reckitt Benckiser is the world No. 1 in household cleaning products (excluding laundry) and a leading player in health and personal care. R&B is a truly global company with operations in 60 countries, sales in 180 • Number one in Household care barring laundry and detergents • Third fastest growing FMCG in India • Reckitt Benckiser plc has 51% stake in it. Rest of the share is not floated in the equity market • Annual revenues around 900 crores • Tagline – “Taking nothing for granted”; Like most FMCGs, it is very aggressive • Culture is very dynamic & open Headquarters: Slough, England, UK History The Company was incorporated on 5th July, in Calcutta. The Company Manufacture ultramarine blue food products, Antiseptics, polishes, cosmetics and pharmaceuticals. The Company took over the manufacturing assets and manufacturing operations of Atlantic (East) Ltd., a company in the Reckitt & Colman group incorporated in England, trading in India in 1934 and established new facilities for the manufacture of several household, pharmaceutical, food and toiletry products hitherto imported. Reckitt Benckiser acquired Boots Healthcare International (BHI) from Boots Group PLC for a consideration of £1,926 million in cash. BHI added 3 Power Brands to Reckitt Benckiser’s portfolio; Nurofen in analgesics; Strepsils in sore throat; and Clearasil in anti‐acne. All three brands are global leaders and have substantial further growth potential. Mission/Vision/Values: Reckitt‐Benckiser is about passionately delivering better solutions in household cleaning and health & personal care to customers and consumers, wherever they maybe for the ultimate purpose of creating shareholder value. This vision defines both our purpose and our values as a company. R&B Values • Achievement: Aim higher and then deliver. • Commitment: Passionate, personal determination to deliver. • Entrepreneurship: The dreamer explores the idea; the entrepreneur goes ahead and makes it happen. • Teamwork: Individuals play the game but teams win the championship. 14 FMCG Compendium Product Portfolio Surface Care Disinfectants: Lysol, Dettol, Sagrotan, Pine‐O‐Cleen Lavatory: Harpic, Lysol All Purpose: Veja, St Marc Specialty: Easy‐Off, Mop & Glo, Brasso, Lime‐A‐Way, Destop, Cillit Polishes & Waxes, Poliflor, Old English, O’Cedar, Mr. Sheen Home Care Air Care: Air Wick Pest Control: Mortein, Shieldtox, Target, Rodasol, Pif Paf, Tiga Roda Shoe Care: Nugget, Cherry Blossom Dishwashing: Calgonit, Finish, Electrasol, Jet Dry. Health and Personal Care Antiseptics: Dettol Depilatories: Veet Denture Care: Kukident, Steradent Analgesics cold/flu: Disprin, Lemsip, Bonjela, Nurofen Gastro‐Intestinals: Gaviscon, Senokot, Fybogel Skin Care: Clearasil Sore Throat Reliever: Strepsils Fabric and Healthcare Fabric Treatment: Vanish, Spray ’n Wash, Resolve, Napisan Garment Care: Woolite Water Softener: Calgon Fabric Softener: Quanto, Flor Laundry Detergent: Dosia Dish Washing Electrasol and Finish Food French’s Mustard, French’s Potato Sticks, French’s Fried Onions Indian Operations Reckitt Benckiser (India) Limited. The Company's principal activities are manufacturing and distributing a wide range of household and personal products. Products of the Company include antiseptics, toilet care products, shoe care products, mosquito repellants and personal health care products. The Company manufactures the Dettol branded antiseptics, soaps, talc, medicated creams and medicated plasters, Disprin analgesic tablets, Lizol floor cleaner, Mortein mosquito repellants and rat killer, Robin power, Harpic lavatory care product, Cherry shoe polish and Collin glass cleaner. Health and personal care products accounted for 58% of 2002 gross revenues; Household products, 41% and Food products, 1%. Health and personal care products accounted for 58% of 2002 gross revenues; Household products, 41% and Food products, 1% 15 FMCG Compendium GlaxoSmithKline – Consumer Healthcare Introduction GSKCH is one of the largest players in health food drinks in India. Top Man: Dr. H. B. Joshipura‐Managing Director Vision: Our vision for the future is powered by our business drivers. It finds purpose and direction with our strategic intent. It is guided by our corporate culture that places people and capabilities as the pivot that changes and transforms situations. Mission: GSK's mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Location: Manufacturing Sites: Nabha (Punjab), Rajamundry (Andhra Pradesh), Sonepat (Haryana) Product Portfolio Nutritional • Horlicks (Most trusted drinks brand ET survey 2004) market share more than half of health food drinks market. In India since 1930, revamped in 2003. o Horlicks Ninja o Junior Horlicks o Mother's Horlicks o Horlicks Lite o Horlicks Biscuits. o Horlicks for Pregnant Women • Boost: Launched in 1975‐76, commands 13% market share countrywide amongst health food drinks. New Flavour : Boost Choco Blast • Maltova: This brand was acquired from Jagajit industries ltd in 2000. Relaunched in 2004. • Viva: Another brand in white powder category acquired from Jagajit. Vending Nutritional Food Services Division was established in 2003 to provide ready to drink health drinks horlicks and boost outside home. OTC • Crocin, Crocin painrelief, Crocin Quick (India’s fastest paracetamol tablet.) • Eno/Eno tab: This brand is over 100 years old. India is second largest market after Brazil. • Iodex : Trusted brand in India since 1919. Iodex powercream was launched in April 2004, fast relief for backache. 16 FMCG Compendium Competition Bournvita and Complan are competition to GSK drinks. Iodex faces competition from small players like Amrutanjan and other balms. Some other facts: • GlaxoSmithKline Consumer Healthcare Q2,2007 Sales soar 17.9 %, Profits up by 36.9 % • GSKCH launched Horlicks Lite and Horlicks Lite Bite, products that have been specially formulated keeping in mind the dietary needs of health conscious adults. Horlicks Lite is available in two flavours ‐ Regular Malt and Coffee. • GSKCH rolled out Crocin in a 3‐D Hologram pack, making it the first and only analgesic/antipyretic brand in India with a sophisticated 3‐D hologram. • Horlicks launched in a new toffee flavor. This is the sixth flavor in Horlicks portfolio. The flavors already available are chocolate, vanilla, honey buzz, standard, and elaichi. • Boost launched “Boost cricket academy (BCA)” in collaboration with Hyderabad cricket association. • Horlicks Pranchanchol award is given to top three puja pandals in Kolkata. This is selected by the kids of Kolkata. 17 FMCG Compendium Cadbury’s (This entire date is till 2008, hence Kraft’s acquisition has not been considered) Introduction Cadbury’s is the largest confectionery and third largest soft drink manufacturer in the world. History Ever since Cadbury’s was launched in India in 1947, Cadbury chocolates have ruled the hearts of Indians. Cadbury’s was started way back some 180 years ago in 1824 in England by John Cadbury. He believed that alcohol was one of the causes of deprivation and poverty amongst the working class, and by providing tea, coffee, cocoa and chocolate, he was relieving the misery. Today, Dairy Milk has gained its status as brand leader and maintained its position ever since. Top Man: Mr. Anand Kripalu (MD) Mr. C. Y. Pal (Chairman) Mission/Vision/Values: Life full of Cadbury and Cadbury full of life. Cadbury is an organization which impacts and interacts with the consumers. • Cadbury is present in most happy occasions in the life of our consumer. • Our brands excite our consumer. • Cadbury is an expression of a consumer's life. • Cadbury as a company is vibrant. • Cadbury is a fun and energizing workplace. • Cadbury is robust and alive. Mergers and Acquisitions: Cadbury acquired Adams and with this acquired brands like Clorets, Halls and some other confectionary items came into its portfolio. Product Portfolio Chocolate ‐Dairy Milk ‐Roast Almond (Variant of Dairy milk) ‐Crackle (Variant of Dairy milk) ‐Fruit and Nut (Variant of Dairy milk) ‐Perk ‐5 Star ‐Gems ‐Eclairs ‐Temptations ‐Celebrations ‐Lite (New Launch) Snacks -Bytes 18 FMCG Compendium Gum ‐Bubblaloo Beverages ‐Bournvita ‐Bournvita 5 star magic Candy ‐Halls Strategy Create robust and sustainable regional positions in core categories of confectionery and beverages through organic growth, acquisition and disposal. Latest campaigns are the “rishte pakne dho” for rakhi, the Gorilla advertisement, “kuch meetha ho jaye” with Amitabh Bachchan and Perk’s “take life lightly”. Competition Cadbury faces major competition in Chocolates from Nestle and Amul. Bournvita faces tough competition from GSK drinks like Horlicks, Boost. The soft drinks Coke and Pepsi are the competitors. It also faces major competition from ITC in confectionery business. Some more facts: • John Bradley ‐ Cadbury's Purple Reign: The Story behind Chocolate's Best‐ Loved Brand launched in India • After the successful launch of "Bournvita Confidence Academy" last year, the innovative reality platform is back with an all new exciting 2008 series premiering on Pogo TV. • Cadbury India Ltd. today announced an extensive cocoa research project in partnership with the Tamil Nadu Agricultural University to help promote cocoa cultivation in the state • Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign ‐ GOLD award for the “Best Insights and Strategic Thinking” and SILVER award for the ‘Most Effective Use of Advertising’. • Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute. • Cadbury won the Emmie Gold for the Best Media Innovation – TV, for brand Bournvita, for the entry Physical symbol confidence. • Cadbury India has been ranked 5th in the FMCG sector, in a survey on India’s most respected companies by sector conducted by Business World magazine in 2007. 19 FMCG Compendium Pepsi Introduction Pepsi Cola is subsidiary of Pepsico. PepsiCo was founded in 1965 through the merger of Pepsi‐Cola and Frito‐Lay. Tropicana was acquired in 1998. Pepsi came in India in 1989 and has since then pumped in more than $700mn. Top Man: Mr. Rajeev Bakshi (Chairman, PepsiCo India) Product Portfolio Pepsi Cola has brand presence of Pepsi, Mirinda, 7Up, Mountain Dew, in addition to low calorie options ‐ Diet Pepsi and 7Up Light, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, and 100% natural fruit juices and juice based drinks – Tropicana and Slice. It has local brands – Lehar Everess Soda, Dukes Lemonade and Mangola to complete its diverse spectrum of brands. PepsiCo’s snack food company, Frito‐Lay, is the leader in the branded potato chip market and was amongst the first companies to eliminate the use of trans fats and ‘msg’ in its products. It manufactures Lay’s Potato Chips; Cheetos extruded snacks, Uncle Chipps and traditional namkeen snacks under the Kurkure and Lehar brands. Quaker Oats, Lehar Lites, low fat and roasted snack options enhance the choices available to the growing health and wellness needs of our consumers. Famous campaigns include the latest “Nothing official about it” and “Youngistaan”. Competition Coca‐Cola is the biggest competitor of Pepsi Co limited. Some other facts • PepsiCo today announced a pilot program in India which directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme poverty and hunger by 2015. • PepsiCo India deepens its commitment of agro‐initiatives; provides weather insurance to Punjab farmers • Tropicana wins the Gold Trusted Brand Award in the juice category • FritoLay India presents two new flavours ‘Balsamic Blast’ & ‘Spunky Pimento’ • Tropicana Twister launches new flavour – Apple Rush Introduces new Returnable Glass Bottle packaging at Rs 12/‐ • Pepsi unleashes the "Youngistaan" spirit with its 360 degree campaign! 20 FMCG Compendium CocaCola Introduction Coca‐Cola, the corporate nourishing the global community with the worlds largest selling soft drink since 1886, returned to India in 1993 after a gap of 16 years giving new thumbs up to the Indian Soft Drink Market. In the same year, the Company took over ownership of the nation's top soft‐drink brands and bottling network. Top Man: Mr. Atul Singh (CEO) Mission/Vision/Values: Every person who drinks a Coca‐Cola enjoys a moment of refreshment ‐ and shares in an experience that millions of others have savored. And all of those individual experiences combined have created worldwide phenomenon. Locations: Country Mktg office: IndiaEnkay Towers, Gurgaon Regional Offices: DLF II, Gurgaon; Andheri east Mumbai; Hyderabad; Crescent Towers, Kolkata Bottling Plants: 48 across India Product Portfolio Coca‐Cola worldwide is into Energy Drink, Juices, Sport drink, Soft Drink, Tea Coffee and Water market. It offers 8 brands in India namely Coke , Fanta, Sprite, Thumbs Up, Limca, Maaza, Kinley, Georgia and its latest offering Minute Maid. After entering Indian market Coca Cola took over the ownership of India's top softdrink brands, namely Thums Up, Gold Spot, Citra and Limca, and bottling networks of same. This helped it to open a larger front against the well settled Pepsi. Its famous campaigns include the latest little drops of joy(includes 5Pillars strategy of people, portfolio, planet, partners & performance), Jo Chaho Ho Jaye, Life ho to Aisi and Thanda Matlab Coca Cola, Jiyo sar Utha ke, All taste No gyan (sprite), “Where is the pulp”(Minute Maid) Major brand ambassadors of Coca Cola include movie stars such as Mahesh Babu(Telugu actor), Vikram (tamil actor), Sourav Ganguly, southern celebrities like Vijay in the past. And today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Hrithik Roshan, Vivek Oberoi and cricketer Virendra Sehwag. Some more facts: • Hindustan Coca‐Cola Beverages Pvt Ltd inaugurated a Water conservation project in Guntur in Andhra Pradesh in South India recently. • Coca‐Cola has laid claim to the best global brand for the eighth year in a row in the coveted Interbrand Best Global Brands ranking. • 16 Coca‐Cola Football Champs From India To Attend An International Football Training Camp In Brazil • Indian olympians facilitated the launch of Limca Book of World Records • It wins the Golden Peacock Award for Water Management and conservation 21 FMCG Compendium • Coca‐Cola renews its commitment to Water Stewardship in India. To replace all groundwater it uses in its beverages and their production in India by 2009. 22 FMCG Compendium Perfetti Van Melle Introduction A subsidiary of the global conglomerate started India operations in 1994. • Leads the Indian Sugar confectionary market • greater than 15 brands • Center Fresh‐ First Brand Offering • Alpenleibe – single largest selling sugar confectionary brand. PVM looks for ‘D’ graders ‐ People with the DRIVE to excel - People DARING enough to try new things at the risk of failure. PVM’s brands Mentos Happydent Big Babol Chloromint Center Shock Center Fruit Center Fresh Alpenliebe Marbles Cofitos Choco+Tella Chatar Patar Top Man: Mr. Sunil Suneja, CEO , India Mr Stefeno Pelle, Managing Director,India Market Analysis. The market is dominated by PVMI as market leader . Competing brands are Cadbury India, Wrigley's, and Lotte Confectionery. Other significant players in the market are Hindustan Unilever Ltd9 (HUL), ITC Ltd10 (ITC), Nestlé India Ltd, Candico, Godrej Beverages and Food Ltd. 23 FMCG Compendium Asian Paints Introduction • Asian Paints is India's largest paint company and the third largest paint company in Asia today, with a turnover of INR 44.04 billion (around USD 1.1 billion) • Asian Paints operates in 20 countries and has 28 paint manufacturing facilities in the world servicing consumers in over 65 countries. • Forbes magazine, USA ranked Asian Paints among the ‘Best under a Billion companies in the World for 2003’ History Asian Paints (India) Ltd (APIL), promoted in 1942, was converted into a pvt. ltd. company in 1945, and then into a public ltd. company in 1973. Top Man: Mr. Ashwin Choksi (Chairman) Mission/Vision/Values: Asian Paints aims to become one of the top five Decorative coatings companies world‐wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners. Location Growth drivers: • Bangladesh, Egypt, Malaysia, Sri Lanka, Thailand and the UAE. Market leaders: • Barbados, Fiji, Jamaica, Nepal, Samoa Islands, Tonga, Trinidad and Tobago, Vanuatu, Bahrain and Solomon Islands Niche market includes: • Australia, Mauritius, Oman, China, Myanmar and Singapore. Product Portfolio Industrial • Protective Coatings: Tank Lining Rust Tolerant Coating • Powder Coatings: Asian Paints acquired the Hardcastle Castle and Waud Powder Coating operations in November 2001 into Asian Paints Industrial Coatings Limited (APICL) in December 2001. • Road Markings: Thermoplastic Water Based • Floor Coatings Primers Coating Floorings Pthalic Automobile • Aspa 24 FMCG Compendium • Apca • Autobasic • Bilux • Deltron Decorative • Royale • Apcolite • Tractor • Utsav • Apex Strategy • Asian Paints wants to be one of the top five decorative paint companies worldwide by 2007, according to a report by Morgan Stanley. The company initially used the greenfield route but later shifted to acquisitions. • STRENGTHS: Strong brands; Wide range of offerings across all product categories; Most extensive distribution network in the paints industry • Asian PPG has recently been formed as a 50:50 joint venture between Asian Paints (India) Limited and PPG Industries Inc. of USA Competition • Goodlass Nerolac Paints Ltd. • ICI India Ltd. • Du‐Pont(Automobile Paints) 25 FMCG Compendium Dabur Introduction • 4th Largest FMCG in India with interests in Health Care, Personal Care and Food Products • Dabur has a turnover of Rs.2396 crore. • Famous for Indian Ayurvedic and Herbal Products History In 1884, Dr. S K Burman establishes the launch of Dabur in a small Calcutta Pharmacy. In 1896, Dr S K Burman sets up the first manufacturing plant for mass production of formulations. In early 1900s, it forays into Ayurvedic medicines. In 1936 it becomes fully fledged Dabur India Pvt Limited. In 1986, Dabur becomes a Public Limited Company. In 1992 Dabur enters with a Joint Venture with Agrolimen of Spain for manufacture of Confectionary items in India. In 1995, Dabur enters in Joint Venture with Osem of Israel for food and Bongrain of France for Cheese and other dairy products. Vision: Dedicated to the health and well being of every household. Product Portfolio Health Care Products Health Supplements Dabur Chyawanprash Dabur Chyawanshakti Glucose D Baby Care Dabur Lal tail Dabur Janma Ghunti Digestives Hajmola Hajmola Candy Pudin Hara Liquid and Pearls Pudin Hara G Dabur Hingoli Natural Cures Bhringraj Ayurvedic Tail Super Thanda Tail Badam Tail Active Blood Purifier Shilajit Gold Nature Care 26 FMCG Compendium Sat Isabgol Shilajit Shankha Pushpi Sarbyna Strong Hair Care-Oil Amla Hair Oil Amla Lite Hair Oil Vatika Hair Oil Anmol Sarson Amla Hair Care Shampoo Vatika Henna Conditioning Shampoo Vatika Anti‐Dandruff Shampoo Vatika Root Strengthening Shampoo Skin Care Gulabari Vatika Fairness Face Pack Vatika Saffron Glow Soap with Sandal Oral Care Dabur Red Toothpaste Babool Toothpaste Meswak Toothpaste Promise Toothpaste Dabur Lal Dant Manjan Dabur Binaca Toothbrush Food - Real Fruit Juices - Real Activ - Coolers - Dabur Honey - Hommade - Lemoneez - Capsico Home Care - Odomos - Odopic - Odonil - Sanifresh Ayurvedic Specialities Dabur has more than 350 Shastriya (Classical) Ayurvedic prepar‐ations which form an important part of Ayurvedic practitioner's daily practice. Gaur Gum 27 FMCG Compendium Dabur Davisco into making products out of Gaur Gum. It is used in Food applications and industrial applications. Strategy Dabur India Limited has a presence in over 50 countries and the company is expanding globally more emphasizing on the Ayurvedic range of products that it has in its offering. In the Indian markets the company is planning to expand by the way of M&A (e.g. Balsara India Acquisition). Also the group has launched several successful ventures in food business the way of JV’s with foreign multinationals. Competition In health care products the company faces challenges from local players and players like Emami (Sona Chandi Chyawanprash). In personal care products the company is facing competition from FMCG majors like HLL, P&G, Marico. In Foods again the company faces competition from Majors like ITC, HLL and some local dominant players as well. 28 FMCG Compendium Britannia 1892 * The Genesis ‐ Britannia established with an investment of Rs. 295 in Kolkata 1910 * Advent of electricity sees operations mechanised 1921 * Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens 1939 ‐ 44 * Sales rise exponentially to Rs.16,27,202 in 1939 * During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore 1975 * Britannia Biscuit Company takes over biscuit distribution from Parry's 1978 * Public issue ‐ Indian shareholding crosses 60% 1979 * Re‐christened Britannia Industries Ltd. (BIL) 1983 * Sales cross Rs.100 crore 1989 * The Executive Office relocated to Bangalore 1992 * BIL celebrates its Platinum Jubilee 1993 * Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL 1994 * Volumes cross 1,00,000 tons of biscuits 1997 * Re‐birth ‐ new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' * BIL enters the dairy products market 1999 * "Britannia Khao World Cup Jao" ‐ a major success! Profit up by 37% 29 FMCG Compendium 2000 * Forbes Global Ranking ‐ Britannia among Top 300 small companies 2001 * BIL ranked one of India's biggest brands * No.1 food brand of the country * Britannia Lagaan Match: India's most successful promotional activity of the year * Maska Chaska: India's most successful FMCG launch 2002 * BIL launches joint venture with Fonterra, the world's second largest dairy company * Britannia New Zealand Foods Pvt. Ltd. is born * Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global * Economic Times ranks BIL India's 2nd Most Trusted Brand * Pure Magic ‐Winner of the Worldstar, Asiastar and Indiastar award for packaging 2003 * 'Treat Duet'‐ most successful launch of the year * Britannia Khao World Cup Jao rocks the consumer lives yet again 2004 * Britannia accorded the status of being a 'Superbrand' * Volumes cross 3,00,000 tons of biscuits * Good Day adds a new variant ‐ Choconut ‐ in its range 2005 * Re‐birth of Tiger ‐ 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! * Britannia launched 'Greetings' range of premium assorted gift packs * The new plant in Uttaranchal, commissioned ahead of schedule. * The launch of yet another exciting snacking option ‐ Britannia 50‐50 Pepper Chakkar 2007 * Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial state in the Dubai‐based Strategic Foods International Co. LLC and 65.4% in the Oman‐based Al Sallan Food Industries Co. SAOG. 2008 • Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold'. Mr Nusli N Wadia ‐ Chairman Ms. Vinita Bali ‐ Managing Director Motto Eat Healthy, Think Better 30 FMCG Compendium Product Portfolio Biscuits Tiger Chota Tiger Tiger chai biskoot Tiger rosemilk cream Tiger brit energy pops Tiger chocolate cream Tiger orange cream Tiger coconut energy Tiger elaichi cream Tiger kesar cream Tiger banana 50‐50 50‐50 Maska Chaska Pepper Chakkar Good Day Cashew Good Day Butter Good Day Choconut Good Day Butter Scotch Good Day Honey & Raisin Good Day Chocolate Chip Little Hearts Classic Vita Marie Gold Marie Gold Milk Bikis Milk Bikis Cream Nice Time NutriChoice 5 Grain NutriChoice Digestive NutriChoice Cream Cracker NutriChoice Thin Arrowroot NutriChoice SugarOut Chocolate NutriChoice SugarOut Litetime NutriChoice SugarOut Orange cream Timepass Classic salted Timepass Nimkee Treat Choco Gelo Treat delicious Dates 31 FMCG Compendium Treat Apple punch Treat Tangy Flavoured Orange Treat Strawberry Flavoured surprise Bourbon Treat Treat Elaichi Fon Treat Jim Jam Treat Mango Mischief Treat Masti Orange Treat Pineapple Prank Greeting range of assorted gift packs Dairy Products Asli Pepper cheese slices Cheese Cubes Cheese spreadz masala herbs Cheese spreadz Mexican Mirchi Cheese spreadz Minty Coriander Cheese spreadz Peppy Cilantro Cheese spreadz Sour Cream n Onion Britannia Cheese Tin Low‐fat Cheesy Spreadz Low‐fat Cheesy Slices Cheeza Pizza Cheese Natural Cheese Block Processed Cheese Block Breads and Cakes Suji Toast Yummy Choco Yummy Pineapple Vanilla Cup Cake Orange Cup Cake Premium bake breads Financial: Britannia's gross sales turnover increased to Rs 18,179 mn in 2005‐06 from Rs 16,154 mn in the previous year, registering a growth of 13%. Competitors: ITC, Parle, Local players like Surya Foods (Priya Gold) 32 FMCG Compendium ColgatePalmolive Introduction • Colgate was rated as the #1 brand by the A&M‐ MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001. • Colgate has been ranked as India’s Most Trusted Brand across all categories for two consecutive years in 2003 and 2004 by Brand Equity’s Most Trusted Brand Survey. History Colgate Palmolive India Ltd is a 51% subsidiary of Colgate Palmolive Company, USA. Top Man: Mr. Roger Calmeyer (Managing Director) Mission/Vision/Values: Three core corporate values: Caring, Global Teamwork and Continuous Improvement. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Mergers and Acquisitions: ColPal (US): In June 2004, the Company completed its acquisition of GABA Holding AG (GABA), a privately owned European oral care company headquartered in Switzerland. Colgate Palmolive India has acquired 75 % equity shareholding in three firms - Advanced Oral Care Products, Goa, Professional Oral Care Products, Goa and SS Oral Hygiene Products, Hyderabad. All the three firms are engaged in the manufacture of toothpaste. Product Portfolio Oral Care Toothpastes ‐ Colgate Dental Cream ‐ Colgate Max Fresh ‐ Colgate Herbal ‐ Colgate Cibaca Family Protection ‐ Colgate Advance Whitening ‐ Colgate Active Salt ‐ Colgate Total 12 ‐ Colgate Kids Tooth Paste ‐ Colgate Fresh Energy Gel Tooth Brushes ‐ Colgate Navigator Plus ‐ Colgate 360 ‐ Colgate Sensitive ‐ Colgate Extra‐Clean 33 FMCG Compendium ‐ Colgate Cibaca Top ‐ Colgate Motion ‐ Colgate Massager ‐ Colgate Junior Flexible ‐ Colgate Super Child Flexible ‐ Colgate Super Flexible ‐ Colgate ZigZag Junior ‐ Colgate ZigZag ‐ Colgate ZigZag Plus Toothpowder ‐ Colgate Toothpowder Whitening Product ‐ Colgate Advance Whitening Kids Product ‐ Colgate Kids ToothPaste ‐ Colgate Super Junior Flexible ‐ Colgate Super Child Flexible ‐ Colgate ZigZag Junior Personal Care Body Wash ‐ Palmolive Naturals Moisturizing Body Wash ‐ Milk & Honey and Milk & Almond ‐ Palmolive Aroma Shower Gel ‐ Relax ‐ Palmolive Aroma Shower Gel ‐ Vitality ‐ Palmolive Thermal Spa ‐ Firming & Massage Liquid Hand Wash ‐ Palmolive Aroma Liquid Hand Wash‐Relax ‐ Palmolive Naturals Liquid Hand Wash‐Family Health ‐ Palmolive Naturals Liquid Hand Wash‐Milk and Olive Shave preps ‐ Palmolive Shave Cream Skin Care ‐ Palmolive Charmis Cream Hair Care ‐ Halo Shampoo Household Care Axion Dish Washing Paste From the Dentist Gingivits Treatment 34 FMCG Compendium ‐ PerioGard ‐ Total Plax Sensitivity Treatment ‐ Gel Kam ‐ Sensitive Tooth whitening ‐ Platinum Professional Tooth Whitening system Fluoride Therapy ‐ Phos‐Flur anti‐cavity flouride rinse Mouth Ulcer Treatment - Oragard‐B Specialty Cleaning Strategy Create oral awareness among children. Several cost‐saving initiatives were taken particularly in the area of supply chain. Purchasing is one of the key areas it has achieved considerable savings. These savings have come, for example, from key supplier partnerships and also by participating in reverse eauctions online with approved suppliers and by finding new lower cost sources. Competition HLL, Dabur, other small players (Anchor) 35 FMCG Compendium Marico History 1857 – A young man Kanji Moorarji sets up a modest trade in spices 1948 – Birth of Bombay Oil Industries (Copra trading, crushing & refining of veg oils) 1983 – Divisionalisation (consumer products division, fatty acids and chemicals division, spice extracts division) 1990 – Restructuring – several companies (consumer products division become Marico) 1996 – Marico makes its maiden public issue 1999 – Bought Oil of Malabar (more popular in southern India) 1999 – Bought Mediker from P&G Early 2000 – Started first Kaya Skin Clinic in Mumbai 2000 – Sil brand acquired from Kanmoor Foods 2003 – Bought Sundari 2004‐05 – Turnover around 230 million USD Top Man: Mr. Harsh Mariwala (Chairman & Managing Director) Mission/Vision/Values: MARICO'S BUSINESS DIRECTION ‐ 2010: We commit ourselves to improving the quality of people's lives in several parts of the world, through branded Fast Moving Consumer Products and Services in Personal and Health Care. • We shall offer brands that enhance the appeal and nourishment of hair and skin through distinctive products and services based on the goodness of coconut, other natural substances and the underlying science of hair care and skin care. • We shall make available brands that contribute to healthy living, through, both products drawn from agriculture offered in natural or processed forms, and services. • We shall develop, in parts of the world beyond the Indian Sub‐Continent, a franchise for our branded products and services. • We shall aim to be a leader in each of our businesses through heightened sensitivity to consumer needs, setting up of new standards in the delivery and quality of products and services and processes of continuous learning and improvement. • We shall share our prosperity amongst members, shareholders and associates, who contribute in improving our Equity and Market Value. We shall acquire the stature of a friendly corporate citizen, contributing to the betterment of neighbourhood communities, where we are significantly present. Location: • Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Saswad, Pondicherry, Dehradun and Daman Supported by subcontracting units. • In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary Manufacturing facility at Mouchak, near Gazipur. • Geographical Reach : UAE, KSA, Oman, Qatar, Bahrain, Kuwait, Yemen, Lebanon, Sudan, Iran, Israel Bangladesh, Pakistan, Nepal, Bhutan, India USA, Singapore, Malaysia, Australia 36 FMCG Compendium Product Portfolio Parachute coconut hair and after shower gel – Advansed and Starz Saffola refined edible oil and salt; Sweekar refined sunflower oil; Hair & Care oil and conditioner (Silk n Shine); Shanti badam amla hair oil; Mediker anti lice treatment and oil; Oil of Malabar hair oil; Sil jams, sauces, beans, soup, mayonnaise, vinegar; Revive instant starch powder; Kaya Skin Clinics; Sundari luxury ayurvedic skin products; Manjal turmeric soap. Market share ‐ Marico has a dominating 55% market share in the pure coconut oil category. Hair & Care has a 21% market share in the non sticky segment. Shanti Amla (2005), in the amla category, garnered an 8% market share within a year of launch and has become an Rs200mn brand. Total Sales in 07‐08 – 1907 Cr Total Profit in 07‐08 – 169 Cr Strategy • They say their competitive advantage lies in: Branding, Distribution, Cost Management and Innovation. • Strategy in the hair oil segment is to increase consumption by conversion of users from loose oil to branded oils. • The edible oil business remains cyclical in nature despite being brand driven. • International Strategy: Started with offering products to Indians settled abroad. Now targeting products at local population (mainly skincare). • India strategy – Moving into soaps and launching multi‐attribute brands • Global strategy – Inorganic growth and exploration of S. E. Asian markets Competition Competitors – Dabur (Vatika, Amla) Oils, Dabur Capsico sauce, Dabur ayurvedic; Emami Navratna hair oil; HUL Ayush (ayurvedic), HUL Kissan sauce 37 FMCG Compendium SAB Miller Introduction South African Breweries plc (SAB) is one of the world’s largest brewers with presence in over 60 countries across five continents. Outside the USA, it is also one of the largest bottlers of Coca‐Cola products in the world. SAB set up its Indian subsidiary, SAB Miller India Ltd in October, 2000. It is India’s second largest brewer. Top Man: Mr. Jean‐Marc Delphon de Vaux (Managing Director, India) Mission/Vision/Values: Our success will depend on knowing how to run a beer business better than our competitors and extracting maximum value from the assets now in place. Product Portfolio: ‐ Fosters ‐ Peroni ‐ Royal Challenge ‐ Haywards 2000 ‐ Haywards 5000 ‐ Haywards 10000 ‐ Haywards Black ‐ Castle Lager ‐ Knock Out Strategy: SAB Miller India’s growth strategy is built around the acquisition of production capacity in key markets, upgrading and modernizing breweries and the introduction of internationally proven brands, as well as developing local brands, for consumers in India. Market share: SABMiller and United Breweries together own nearly 90 per cent of the share of the beer market in India. SABMiller’s market share is 35 per cent in the Indian beer market, which is about the same as last year’s. During the last fiscal, it invested about Rs 281 crore in upgrading existing plant and machinery and developing capacity. It has also set up new can lines in its Mysore Breweries as well as Rochees Breweries. The beer manufacturing giant has so far invested about $650 million in India and plans to add 9 million cases each year, according to its plans, through a mix of organic growth and addition of newer capacities. News: Launches Peroni, a premium beer in India. Feb, 2008 Acquires 100% stake in Fosters India for $120 Million. August, 2006 Competitors: Kingfisher, Sandpiper, Beck’s, Zingaro, Kalyani Black Lab