DISTRICT REPORT OF ALLAHABAD SUBMITTED TO:DR. D.J. PATI (DEAN ADCOMM DEPT) SUBMITTED BY:HARSH AGARWAL Roll No. 174 Batch 2010-2012 1 A KN W G M N This acknowledgement is not merely a list of names but an expression of deep sense of gratitude to all those who have helped in the successfulcompletion of the project. Firstly I wish to express my sincere gratitude to my institution, EMPI Business School and Program Coordinator ³ Dr. D.J. Pati ´ for givingan opportunity to work on my own district Allahabad. A special thanks to Mr. Om PrakashNarayan , DPRO of ³ District Allahabad´ for his precious time for providing all the required necessary available data. Last but not the least to my family and all my friends and batch mates fortheir support and guidance. 2 DECLA A N I do hereby solemnly declare that the report District Media Profile on Allahabad has been entirely done by me under the guidance of Mr. Om PrakashNarayan, the District Public Relation Officer for the state of Uttar Pradesh. This report is entirely drafted by me and has not been submitted to any other institution and has not been published anywhere else . 3 SYN PSIS SERIAL NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. TOPIC Map of Allahabad History Geography Demographic Climate District At Glance Places Of Interest Excursions Accessibility Education Festivals Cinema Multiplexes At Allahabad North Central Zone Cultural Centre Newspapers At Allahabad Television Radio Channels At Allahabad Advertising Agencies At Allahabad Bibliography 4 MAP OF ALLA ABAD 5 HISTORY The city of Allahabad is among the largest cities of Uttar Pradesh and situated at the confluence of three rivers-Ganga, Yamuna and the invisible Saraswati. The meeting point is known as Triveni and is especially sacred to Hindus. The earlier settlements of the Aryans were established in this city, then known as ³Prayag´ PrayagasyaPraveshshuPapamNashwatiTatkshanam. All sins are cleaned with entry in Prayag( the ancient name of modern time Allahabad) PRAYAG is one of the historic & mythological cities of India with glorious past and present. It continues to enjoy the distinction of being a place of haunting and lasting memories. It is a city of mixed culture of Hindu, Muslims, Jains and Christans. Its sanctity is manifest by references to it in Purans, the Ramayan and the Mahabharata. According to Hindu Mythology, Lord Brahma, the creator God of the Trinity, chose a land on earth (i.e. Prayag) to perform µPrakristaYag¶, at the beginning of the creation and he also refereed to it as Tirth raj or the King of all pilgrimage centers¶ As per writing of µPadamPuran¶ ± ³As the sun is amongst the moon and the moon amongst the stars, likewise Prayag is best amongst all places of pilgrimage.´ The bathing at Prayag is mentioned in Brahma Puran¶s ³ in the month of Magha at the bank of Ganga Yamuna in Prayag bestows results of millions and millions of AshvmedhaYajna´ Prayag is birth place of Som, Varuna and Prjapati. Prayag has been associated with mythological personalities in Brahmanical (Vedic) and Buddhist Literatures. It was the seat of the great sage Bhardwaj, sage Durvasa and Sage Pannas sage Bhardwaj lived here circa 5000BC and taught more than 10000 disciples. He was the greatest philosopher of ancient world. 6 The Present Jhunsi area very close to Sangam was the kingdom of Chandrabanshiya( lunar clan ) king Pururava. Nearby Kaushambi bloomed to prosperity during Vatsa and Maurya Rule. The earliest monument of antiques Ashok Pillar with inscriptions of third century B.C. years the inscriptions of his directions to his fellow rajas and praise of King Samudragupta. The Chinese traveler Huan Tsang in 643 BC found Prayag inhabited by many Hindus who regarded the place very Holy. 1575 AD Emperor Akbar founded the city in by the name of ³ ILLAHABAS´ which has now become ALLAHABAD meant ³The City of Allaha´ impressed with the strategic importance of the SANGAM. In medieval India the city enjoyed the honour of being the religio-cultural center of India. For a long time it was Provincial capital of the Mughals. Later it was captured by Marathas. 1801 AD British History of the city begun in this year when the Nawab of Oudh ceded it to the British Throne. British army used the fort for their military purposes. 1857 AD The town was the centre of war of Independence and later became the crucible of Indian Freedom Movement against British. 1858 AD The East India Company officially h anded over India to British Government here at Minto Park After the first war of independence the town was named ³ALLAHABAD´ and was made the capital of United Province of Agra and Oudh. 1868 AD it become a seat of Justice when Allahabad High Court was established . 1871 AD British architect Sir William Emerson erected a majestic monument All Saint Cathedral thirty years before he designed the Victoria Memorial in Kolkata. 7 1887 AD Allahabad become the fourth oldest University. Allahabad has been rich in numerous Victorian and Georgian buildings made in synthesis with Indian architectural tardyons. This city was the heart of the Indian Freedom Movement against the British rule with AnandBhawan being the epicenter , It was in Allahabad the Mahatma Gandhi proposed his program of non-violent resistance to liberate India. Allahabad has provided the largest number of prime ministers of Post independence India Pt. JawaharLal Nehru, LalBahadurShastri, Indira Gandhi, Rajiv Gandhi, V.P.Singh. Former Prime Minister Chandreshekhra was student of Allahabad university. Allahabad is basically an Administrative and Educational city. High Court of Uttar Pradesh, Auditor General of Uttar Pradesh, Pri ncipal Controller of Defence Accounts ( Pension ) PCDA, Uttar Pradesh MadhymikShikshaPrishad ( UP BOARD ) office, Police Headquarters and in education MotiLal Nehru Regional Engg. College MNREC, Medical and Agriculture College, Indian Institute of Information Technology ( IIIT ) ITI Naini and IIFCO Phulpur ,Triveni Glass are some of major industries here. From the days of civilization Allahabad has been seat of learning, wisdom and writing. It is the most vibrant politically spiritually conscious and spiritually awakened city of India. 8 GEOGRAPHY Allahabad is located at 25°27 N81°50 E_ / _25.45°N 81.84°E_ / 25.45; 81.84 in the southern part of the Uttar Pradesh at an elevation of 98 meters (322 ft) and stands at the confluence of two, the Ganges and Yamuna. The region was known in antiquity as the Vats country. To its south and southeast is the Bagelkhandregion,To its east is middle Ganges valley of North India, or Purvanchal,To its southwest is the Bundelkhand region, to its north and northeast is the Awadh region and to its west along with Kaushambi it forms the part of Doabi.e the Lower Doab region. Allahabad stands at a strategic point both geographically and culturally. An important part of the Ganges -Yamuna Doab region, it is the last point of the Yamuna River and is the last frontier of the Indian west. The land of the Allahabad district that falls between the Ganges and Yamuna is just like the rest of Doab, fertile but not too moist, and is especially suitable for the cultivation of wheat. The non-doabi parts of the district, which are the southern and eastern part of the district, are somewhat similar to those of adjoining Bundelkhand and Bagelkhand regions - dry and rocky. The Indian longitude that is associated with Jabalpur also passes through Allahabad, which is 343 km (213 mi) north of Jabalpur on the same longitude. 9 DEMOGRAPHIC Allahabad district has a population of 4,936,105 while Allahabad city has a population of 1,206,785 as per the 2001 census. It lists as the 32nd most populous city in India. Allahabad literacy rate is 82%. Allahabad has an area of about 70 km2 (27 sq mi) and is 98 m (322 ft) above sea level. Hindi ,Urdu and English are the language that are spoken in Allahabad .The dialect of Hindi spoken in Allahabad is Awadhi, although Khariboli is most commonly used in the city area. In the eastern, non -doabi part of the Allahabad district Bagheli dialect is more common. All major religions are practiced in Allahabad. Hindus comprise about 85% and Muslims about 12%. There are small groups of Christians, Sikhs and Buddhists. 10 CLIMATE Allahabad features the typical version of a humid subtropical climate that is common to cities in north-central India. Allahabad experiences three seasons: hot dry summer, cool dry winter and warm humid monsoon. The summer season lasts from April to June with the maximum temperatures ranging from 40 °C (104 °F) to 45 °C (113 °F). Monsoon begins in early July and lasts till September. The winter season lasts from December to February. Temperatures rarely drop to the freezing point. Maximum temperatures are around 22 °C (72 °F) and minimum around 10 °C (50 °F). Allahabad also witnesses severe fog in January resulting in massive traffic and travel delays. It does not snow in Allahabad. Lowest temperature recorded, í2 °C (28.4 °F) í2 °C; highest 48 °C (118 °F) 48 °C. 11 DISTRICT AT THE GLANCE Te sils .....8( Eig Karaon Saraon Meja Handia Phulpur Bara Sadar Karchana ) Devel pmen Bl ks«« (Twen y) Kaurihaar Kolagarh Maumaima Saraon Baharia Phulpur Bahadurpur Pratappur Saidabad Dhaunpur Handia Jasra Shankar Garh Chakka Karchana Kaundhiara Urwa Meja Karaon Manda 12 MAJOR INDUSTRIES ITI naini Raymond Synthetic Karchana Hindustan Cables Ltd. Naini Triveni Sheet Glass Ltd. Naini IFFCO Phulpur GEEP Indusries 13 PLACES OF I TEREST The hol pl e SANGAM i the pl e where the three hol ri ers GANGA, YAM NA, and the mythi al SARASWATI merge into one. It offers fascinating view at sunrise and sunset. At SANGAM few drops of nectar is believed to be fallen making the water truly magi cal. The place comes alive, during the KumbhMela and the ArdhKumbh, attracting millions of devotees from all across the country. The Sangam is the site for important fares and festivals, the year around. The lofty Allahabad fort, built by emperor Akbar in 1583 AD, on the bank of river YAM NA stands close to the SANGAM. Inside the fort stands the pokished sand stone Ashokanpiller dating back to 232 BC this 10.6 mtr high piller has sevral rare edicts. 14 AnandBhavan is the ancestral home of Jawaharlal Nehru, the freedom fighter and the first Prime-Minister of India. The place is also home to Indira Gandhi, the "Iron Lady of India". The place has today been turned into a fine museum. The importance of this place also increases because of the fact that several momentous decisions and events, related to the freedom struggle took place here. The main building houses a museum that displays the memorabilia of the Nehru family. The most interesting part of the museum is Nehru's bedroom and study. There is a room specially dedicated to Mahatma Gandhi, father of the Indian Nation, where he used to stay during his visits. There is a room dedicated to Indira Gandhi as well that houses many of her belongings. The drawing room also houses some of the belongings of MotiLal and Jawaharlal Nehru. The study is another interesting section where you can glance through numerous bookshelves that are full of titles dedicated to Marx and Lenin. Out in the lush green garden is an outhouse th at houses a picture gallery dedicated to the life and times of Jawaharlal Nehru. Next-door is SwarajBhawan, where MotiLal Nehru lived until 1930 and where Indira Gandhi was born. It houses a museum featuring dimly lit rooms and an audio-visual presentation 'The Story of Independence'. The old AnandBhavan, which in 1930 was donated by Motilal Nehru, a freedom fighter and father of Jawaharlal Nehru, is renamed by Motilal Nehru as SwarajBhawan. This building served as the headquarters of the 15 Congress Committee. Now, the premise conducts classes to teach arts and crafts to children. A light and sound programme is also organi ed here. There will be four shows every day. Built in 1979, Jawahar Planetarium was built to promote scientific thinking. The planetarium is located beside AnandhBawan. There are five shows on any day. Each show is a celestial journey. Each show features interesting and intriguing aspects related to space and astronomy. There is a moon model on display. Visitors can find their weights on Moon and Jupiter, too. The planetarium is also called Allahabad Planetarium. The museum is located beside the Chandra ShekarAzabpark . It was inaugurated in 1947. The museum has separate galleries ² 18 of them ² dedicated and devoted to archaeological findings, natural history exhibits, art gallery and terracotta artifacts. The museum also displays the documents and the personal effects of Jawaharlal Nehru and the Indian freedom movement. Antiques from various well-known and renowned schools of sculpture such as Gandhara, Mathura, Kausambi, and Saranath are also on display. The coin collection of the Allahabad Museum is brilliant and i ncludes Kushana and Gupta gold coins. 16 Described as the finest Anglican cathedral in Asia dedicated to memory of people of all ages and places who have faith in God , following the 13th century Gothic style, this is a remarkable example of colonial Architecture in India designed by Sir William Emerson, architect of Victoria memorial, Calcutta. the cathedral still retains the much of its stained glass work and its impressive marble altar. It is also called PattharGirja. It was originally founded as the High Court of Judicature for the NorthWestern Provinces at Agra on 17 March 1866 by the Indian High Courts Act of 1861 replacing the SadrDiwaniAdalat. Sir Walter Morgan, Barrister-at-Law was appointed the first Chief Justice of the High Court of North-Western Provinces. The location was shifted to Allahabad in 1869 and the name was correspondingly changed to the High Court of Judicature at Allahabad from 11 March 1919. On 2 November 1925, the Oudh Judicial Commissioner's Court was replaced by the Oudh Chief Court at Lucknow by the Oudh Civil Courts Act of 1925 enacted by the United Provinces Legislature with the sanction of the Governor General. On February 25, 1948, the Uttar Pradesh Legislative Assembly passed a resolution requesting the Governor to submit to the Governor General the request of the Assembly to the effect that the High Court of Judicature at 17 Allahabad and the Oudh Chief Court be amalgamated. Consequently, the Chief Court of Oudh was amalgamated with the High Court of Allahabad. When the state of Uttaranchal was carved out of Uttar Pradesh in 2000, this high court ceased to have jurisdiction over the districts falling in Uttaranchal. Allahabad High court was built by Khan sahebNizamuddin of Loha Mundi, Agra, India. He also donated the water fountain to the High court. This garden is a walled historic garden created by the Mughal king Jahangir, in memory of his beloved son Khusro. Khusro was murdered by his brother Shah Jahan. The garden has the tomb of the murdered prince, a sandstone mausoleum, which was completed in 1622. Prince Khusro¶s mother Shah Begum was also buried next t him. o She was believed to poison herself because of the despair over her son¶s opposition to Jahangir. This place is associated with the Indian freedom struggle. It is on G.T. Road near Allahabad Railway Junction. The garden is famous for Guavas and man goes. Standing tall inside the Allahabad Fort, built by Akbar, is the polished sandstone Ashoka Pillar. This 10.6 m high pillar dates back to 232 BC. This pillar has several edicts. It was earthed by the order of the great Mauryan king Ashoka. The inscriptions of the pillar praise the victories of Samudragupta, another great Mauryan king. A Persian inscription of the Mughal emperor Jahangir and inscriptions about other contemporary kings can be seen on the pillar. The Hanuman Temple is also near the SANGAM, houses the largest unique reclining image of LORD HANUMAN it is believed that the river GANGA rises during the annual floods to touch the feet of the image before receding back. 18 EX URSIONS JHUNSI Ali s Pri s npuri( 9 K.M.) In olden times known as Pritshthanpuri a place for mental peace and spritual healing, Ashrams and Temples Today's Jhunsi is across the river Ganga. places of interest include Shiv Temple, Samudrakoop, Hans Teerth Temple Caves and many Temples and Ashrams. Situated just 9 KM from Allahabad accessable by BUS, Taxies, Boats ARAIL ( 11KM) Across the river yamunaArail is a religious cente with many temples and Ashrams prminent among them are Someshwarnath Temple, Chakra Madhev Temple, Lalia Devi Temple and TriveniPushpa. Approchable by raod boat. SHRINGVERPUR ( 40 KM ) Said to be the kingdom of Nishad Raj( Kingof Boatmen). It has a temple of ShringiRishi revealed from excavations. There is a famous place known as "RAM CHAURA" where Lord Rama have stayed overnight while proceeding to his exile and his feet were washed by NishadRaj before taking Him in his boat. LAKSHAGRIHA ( 45 KM ) Presently there is a big MOUND but it is said to be made up of LAC to Burn Pandavas of great epic MAHABHARATA KAUSHAMBHI ( 60 KM ) Once the Capital of old Vats Kingdom, ruled by king Udayan, Kaushambi was also a great center of BUDDHISM and JAINISM, Lord Buddha is said to have delivered several discourses her e. The ruins of an ancient Fort bear witness of the antiquity of the place. There are some Archaeological remains like Ashokan Column, Ghosita Ram Vihar, Syenchitiand ruined places. There is a Digamber Jain Temple Renovated in 1919 AD. 19 KARA ( 69 KM ) There is a famous Temple of KARA DEVI ( Sheetla Devi ) on the bank of river Ganga. It was once the Provincial capital of Mughals. KARA DEVI Temple, Samadhi of SantMaluk Das, Mound of Jaichand's fort, JamaMasjid, KshetrapalBhairav Temple, Hanuman Temple, KaleshwarMahadev Temple, KhwajaKarak'sDargah and ShivalaMahrishi Ashram are attractions of this place. VINDHYACHAL ( 93 KM ) One of the famous and prominent ShaktiPeeths, Vindhayavasani Devi Temple, Asthbhuja Devi Temple and Kalikhoh Devi Temple. VARANASI ( 125 KM ) One of the oldest living cites of the world famous for Temples and Ghats . CHITRAKOOT ( 137 KM ) A famous Hindu Pilgrimage situated on the banks of river Mandakini where Lord Brahma, Vishnu and Shiva believed to have been born. Kamadgiri, Ramghat, Jankikund, Hanuman dhara, Gupt Godavari and Sati Ansuiya Ashram are among the 30 temples in the city AYODHYA ( 167 KM ) Famous as birth place of Lord RAMA. It is known for its beautiful Temples and Akharas-Ashrams 20 ACCESSIBILITY AIR Bamrauli Airport is 14 Km from Allahabad. Regular Flights from Allahabad to Delhi y Air Indi Monday to Saturday at 4:20 PM Rail Allahabad is well connected by trains with all major cities, viz. Calcutta, Delhi, Jaipur, Lucknow and Mumbai. Some of the important trains providing access to Allahabad are: y 1093/1094 Mahanagari Exp. (VNS-Mub) y 2559/2560 Shivganga Express (New Delhi-Varanasi) y 2427/2428 Reeva Express (New Delhi-Reeva) y 2403/2404 Mathura Express (Allahabad-Agra-Mathura) y 2311/2312 Kalka Mail (Kalka/Delhi-Calcutta) y 2381/2382 & 2303/2304 Air Conditioned Express (Amritsar -DelhiCalcutta); y 2815/2816 New Delhi-Puri Express; y 3007/3008 UdyanAbhaToofan Express (Shriganganagar/ DelhiCalcutta); y 3011/3012 Howrah Express (Calcutta-Delhi); y 2321/2522 North East Express (New Delhi-Guwahati); y 2391-2392 MagadhVikramshila Express (New Delhi -Patna); y 2417/2418 Prayag Raj Express (New Delhi) y 1071/1072 Kamayni Exp. (VNS-Mub) y 2275/2276 Allahabad/New Delhi Duranto Exp. Road Allahabad, on National Highways 2 and 27, is connected to all parts of the country by good roads. Some important road distances are: 21 y y y y y y y y y y Agra, (433 km), Ahmedabad, (1207 km), Ayodhya, (167 km), Bhopal, (680 km), Calcutta, (799 km) Chennai (1790 km) Chitrakoot, (125 km) Delhi (643 km) Hyderabad, (1086 km) Jaipur, (673 km) y y y y y y y y y Jhansi, (375 km) Khajuraho, (294 km) Mumbai (1444 km) Lucknow, (204 km) Nagpur (618 km) Patna (368 km) Trivandrum (2413 km) Udaipur (956 km) Varanasi (125 km) 22 EDUCATION Allahabad is a city in the state of Uttar Pradesh, India. Historically it had been an important place of learning, attracting people from other places to the city to gain education. Allahabad University, built by the British and once called the Oxford of the East, has always been famous for its intellectual atmosphere and for providing the best education to its students though for the past two decades it had declined a lot while Universities and Colleges in other parts of the country gained ground. But recently Allahabad University was declared a Central University (like it had once been previously) and this has given a boost to bringing back the past glory of this prestigious University. SCHOOLS AT ALLAHABAD: y y y y y y y y y y y y y y y y y y y y y Maharishi PatanjaliVidyaMandir (Teliarganj) A.B Inter Collage (Civil Lines) S.K. Inter College (KhatriPathshala) Bishop Johnson School & College, Allahabad (BJS) Boys' High School and College (BHS) Girls' High School and College YMCA School and College (YSC) St. Mary's Convent Inter College (SMC) St. Anthonys's Convent Inter College (SAC) St. Joseph's College, Allahabad (SJC) Bethany Convent SchoolNaini Crosthwaite Girls Intermediate College Government Intermediate College Mustafa RasheedShervani Inter College Yadgar-e-Husaini Intermediate College City A. V. Intermediate College Jumna Christian Inter College K.P.Inter College SindhuVidyaMandir Mary Lucas School & College (MLS) K V (Air Force Station) Bamrauli School (KV AFS) 23 y y y y y y y y y y y y y y y y y y Tagore Public School Government Inter College (GIC) Colonelganj Intermediate College , (CIC) Maharishi VidyaMandirKalindipuram, (MVM Kalindipuram) D.P.Girls Inter College KendriyaVidyalaya Old Cantt, Teliarganj KendriyaVidyalaya New Cantt MLAP Inter College, Soraon Holy Trinity School, Allahabad Bharat Scout & Higher Secondary School JagatTaranGolen Jubilee School madhavgyankendra inter mediate coolage (naini) I P E M International School, Civil Line K V (Air Force Station) Manauri School (KV AFSM) Air Force School Manauri St. Angel's Convent School, Kydganj KendriyaVidyalaya, IFFCO-Phulpur [Army School ,NewCantt Allahabad] COLLEGES AT ALLAHABAD: ·Allahabad Agricultural Institute ·Allahabad Degree College ·Allahabad University ·C.M.P. Degree College ·Ewing Christian College ·GovindBallabh Pant Social Science Institute ·Hamidia Girls Degree College ·Harish Chandra Research Institute ·Institute of Engineering and Rural Technology (IERT) ·Indian Institute of Information Technology Allahabad (IIIT-A) ·Iswar Saran Degree College 24 ·Motilal Nehru Medical College ·Motilal Nehru National Institute of Technology (MNNIT) ·Motilal Nehru Institute of Research & Business Administration (MONIRBA) ·United College of Engineering & Research, Naini ·JagatTaran Girls Degree College ·S.S.Khanna Girls Degree College ·Anglo Bengali Intermediate College ·Dr. Shyama Prasad Mukherjee Govt. Degree College , Phaphamau ·Shambhunath Institute Of Engineering & Technology (SIET-A) ·Northern Regional Institute of Printing Technology ·BBS College of Engineering & Technology, Phaphamau ·United Institute of Management. 25 FESTIVALS KUMBH MELA Festivals have always been an important part of life in India, where a celebration is held for almost every occasion. Some festivals are traditional, like Diwali, the Hindu New Year; some are ceremonial, like Kojagari, the harvest festival; and some are re ligious, like Rama-vijay, which commemorates Lord Rama's victory over the demon Ravana. All these festivals are held with great pomp and rejoicing. But of all the festivals in India, kumbhamela, the festival held every twelve years at Allahabad, on the bank of the Ganges River, is by far the grandest. The KumbhaMela derives its name from the immortalizing pot of nectar described in India's ancient scriptures. Kumbba in the Sanskrit language means "pot," pitcher," or "jar," and mela means "festival." Kumbhamela is internationally famous as the earth's largest gathering of human beings. Throughout the twentieth century, Western civilization has marveled at the KumbhaMela. Sensationalistic and inaccurate journalism-reports of "millions of ignorant people bathing in the filthy water of the Ganges," worshiping pagan gods and performing mysterious sacrifices" has given the Western world something less than a noble appreciation of the KumbhaMela. Thus few Westerners have taken the time to attend a KumbhaMela or to understand the esoteric meaning of this poignant event. There is something about the KumbhaMela, however, that captivates the Western mind. Some people say the reaction to the KumbhaMela is so strong because it represents the opposite of Western cul ture. Others say that it beckons the very soul of our existence, calling our higher self to shake off attachments to worldly life and step toward eternity. At any rate, it stirs the thoughts and emotions of most of us. KumbhaMela represents all that is India, past and present. One sees represented at the festival all the great spiritual cultures of India. Side by side the ancient traditions stand with a modern, industrialized India with all the latest innovations in television, radio, and computer technolog y. 26 ARDH KUMBH MELA The half Kumbh, this festival is held once every six years, on the banks of the Sangam. DUSSEHRA Dussehra time in Allahabad is an experience, unrivalled by any other in the rest of northern India. During this period, in the evening and at night, beautifully decorated tableau are taken out from different localities, depicting various scenes from Indian mythology. 27 CINEMA T eatres Niranjan Palace Chandralok Ajanta Gautam Sangeet Darpan Mansarovar Avtar RajKaran Kajal Vishwamitra Payal Mohan Palace, Lalgopalganj Ashok, Mauaima Shakuntlam, Soraon Phone 401565 624691 401665 400542 413608 413608 413608 401093 545698 606142 613924 611583 603042 915-52140 915-34154 915-62330 28 SahnkarChitraMandir, Karma SahrdaChiraMandir, Ghurpur Kamlakar ,ShankarGarh Vandana, Koraon Manish, Sirsa Prem Palace, Sirsa RajKamal, Bharat Ganj Ram ChitraMandir, Phulpur Krishna, Handia Shankar Palace, Barout Sargam, Naini Lakshmi 915-83384 913-83333 913-22223 914-32444 914-79221 914-22565 914-34502 912-52273 912-22089 912-32212 697548 29 MULTIPLEXES AT ALLAHABAD There are mainly 2 multiplexes at Allahabad, Few more are under construction. They are namely ± 1. 2. PVR Cinemas BIG Cinemas 30 NORTH CENTRAL ZONE CULTURAL CENTRE Established in 1986 in 16574.Allahabad, North Central Zone Cultural Center (NCZCC) is an independent organization under the Ministry of Tourism and Culture, Department of Culture, Government of India. NCZCC, one of the seven zonal cultural centers in the country, is located in a 4 acre campus having an office complex, two big gardens, art gallery, indoor and open air auditoria, shilp-haat, seminar hall and a reference library. The office building is an illustration of Anglo-Indian architecture. Administrative section, program section, accounts section and publication-cum-documentation section are the main departments functioning in the center. NCZCC promotes the development of folk and tribal arts and literature and helps to develop the rich diversity and uniqueness of various arts between the states. To fulfill this objective, they organize many cultural performances in open areas. NCZCC has branches in Uttar Pradesh, Madhya Pradesh, Rajasthan, Haryana, Bihar and Delhi. 31 MEDIA ENVIORNMENT AT ALLAHABAD 32 PRESS MEDIA NEWSPAPER AT ALLAHABAD 1. NYAY KA PRAHARI ± 129128 DAILY HINDI 2. NYAY ADHEESH- 121475 DAILY HINDI 3. UNIVERSITY STUDENT EXP. - 123574 DAILY HINDI 4. NORTHERN INDIA PATRIKA - 100032 DAILY ENGLISH 5. AMRIT PRABHAT - 120227 DAILY HINDI 6. UNITED BHARAT - 127219 DAILY HINDI 7. DAINIK JAGRAN - 127764 DAILY HINDI 8. OUR LEADER ± 100557 DAILY ENGLISH 9. SWATANTRA CHETNA-123247 DAILY HINDI 33 10. CHETNA VICHARDHARA - 124087 DAILY HINDI 11. KAUMI MUKAM - 161126 DAILY URDU 12. PRAYAGRAJ TIMES - 121583 DAILY HINDI 13. AMAR UJALA - 126989 DAILY HINDI 14. ROZNAMA SAFEER-E-NAU - 160440 DAILY URDU 15. TIRATHRAJ TIMES - 127906 DAILY HINDI 16. AJ - 125033 DAILY HINDI 17. SANGAM JYOTI - 127834 DAILY HINDI 18. ANTRASHTRIYA SHROTA SAMACHAR - 120976 FORTNIGHTLY HINDI 19. PED-PAUDHA SAMACHAR ± 126943FORTNIGHTLY HINDI 20. MANOHAR KAHANIYAN - 123035 MONTHLY HINDI 21. HINDUSTAN,LUCKNOW - 129871 DAILY HINDI 22. SAHAJSATTA - 128787 WEEKLY HINDI 23. SHAFAQ - 161299 DAILY URDU 34 24. B.R.TIMES - 126957 WEEKLY HINDI 25. SHAHAR SAMTA - 128784 WEEKLY HINDI TELEVISION There are TWO local channels of ALLAHABAD . 1.MOON T.V 2.C-NEWS 3.D.G NEWS 4.SAHARA SAMAY 5.E.T.V 6.A.N.I 7.AAKASHWANI 8.D.D NEWS 9.DOORDARSHAN,LUCKNOW 10.LIVE T.V 11.AAJ TAK 12.ZEE NEWS 13.NEWS 24 14.INDIA T.V 15.INDIA NEWS 16.LIVE INDIA 17.IBN-7 18.NDTV 19.STAR NEWS 35 20.P-7 NEWS AND MANY MORE«.. RADIO CHA ELS AT ALLAHABAD There are mainly 3 radio channels that are broadcasted on air from Allahabad. These includes- Undaunted by the arrival of different rival FM channels, Vividh Bharti is determined to further strengthen its grip on radio listeners and is currently going all out to fortify and tighten further its monopolistic hold on presentations of the vintage era. That is a sphere in which the rival FM channels are woefully lacking ± the field of old film music, classic nonfilm music and the rest of it.They have already increased the duration of µBhoolebisregeet¶ from half hour(7-7.30am) to one hour (6.30²7.30 am). VividhBharti is seeking the cooperation of possessors of vintag e records in various ways. And I would say that this has impressed me but would like to add that if they properly balance their commercial ads with the programmes broadcast and ensure that there is no overlapping, no sacrifice of music at the cost of comme rcials then VividhBharti would certainly remain a matchless and unconquerable radio channel. Another suggestion in this regard is: Stop playing rubbish in the programme of old 36 film songs. They seem to depend on new , young announcers to choose songs that were liked by their grand-parents. They almost invariably fail in this task in which Radio Ceylon excels even though its announcers belong to the younger generation. Big 92.7 FM has made announcement about the launching of its station in Allahabad. In the initial phase of its launches, Big 92.7 FM sets up Stations in the metropolitans including Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second part of launches has taken Big 92.7 FM to various mini metros crosswide the country that will finally take the total count to 45. In Allahabad, RJ¶s Prateek, Neeru, Arshi and Ranjana will be entertaining the City. The day will begin with 'Sehar', accompanied by 'Big Chai' by RJ Prateek. 12.00 noon - 3.00 pm will be 'GaramMasala', and between 3 .00 pm ± 7.00 pm it will be RJ Arshi who will amuse the City with his on-air show 'Full 2 Matargasthi'. 7.00 pm ± 10.00 pm will be 'Direct Dil Se', a show by RJ Ranjana, accompanied by Yadeein by RJ Rahul from 10.00 pm to 11.00 am. Manav Shankar, Cluster head ± Uttar Pradesh (East), Big 92.7 FM said, ³We are excited to launch our Station in Allahabad and are looking forward to entertain the people of city of sangam. The programming mix of the Station has been put together after much research and understanding of local requirements.´ 37 ADVERTISI A E CIES AT ALLAHABD 1. R.D. ADVERTISING PVT. LTD 2. BRAIN BRIDGE ADVERTISING AND MKT PVT. LTD 3. LEHAR COMMUNICATION PVT. LTD 4. ADNACK ADVERTISING PVT. LTD 5. AKRITI ADVERTISING 6. ANU IMAGE ADVERTISING 7. BEAMO PUBLICITY 8. KHER PUBLICITY 9. J.P. ADVERTISNG 10. LIVE COMMUNICATION 11. NATIONAL PUBLICITY 12. PARTH ADVERTISING AGENCY 13. ROYAL ADVERTISERS 14. SATYA ADVERTISING 15. SULEKHA ADVERTISING 38 16. VIDYARTHI ADVERTISERS SWOT ANALYSIS OF ALLAHABAD The situational amenities are very important for any area . The district of Allahabad is lagging behind with 21such amenities. Apart from this the district is suffering with inter area abnormalities. The Yamuna river area is backword in respect of Ganga river area. The obstruction in agriculture is small farming in which there is less profitability. There should be search for the alternatives employment to get rid of this seasonal unemployment ±if this not happened at the earliest the small farmer will not be able to fulfill the growing need of the peopl e and this way the agriculture lag behind . The suggestion is to transformation of unfertile land to fertile land at the earliest by employing various scientific methods. More new hospitals and power plants are required. 39 CONCLUSION The city of Allahabad has great potential. It is on a rise. The State Government of Allahabad projects the city as the prime destination of North. The increasing trend of tourists is a testimony to that fact. It is booming and investors see it as an untapped proposition. Tough it is at its infancy, media industry is adopting the professionalism in a big way. From here there is only one way to go for the media industry and that way is upwards direction. 40 BIBLIOGRAPHY To complete this project I haven concerned to various websites which are listed below they are as follows. 1. www.allahabad.nic 2. www.allahabad.com 3. www.allahabad.justdail.com 4. www.tourism-of-india.com/allahabad.html 5. www.tourismallahabad.org/ 41