Business Model Canvas In Arabic - إبتكار نموذج العمل التجاري

1.THECanvasEmad Saif Center for Entrepreneurship Qatar University2. business model “A business model describes the rationale of how an organization creates, delivers, and captures value” 23. ‫ﻧﻣﻭﺫﺝ ﺍﻟﻌﻣﻝ ﺍﻟﺗﺟﺎﺭﻱ‬‫‪BUSINESS MODEL‬‬ ‫ﺍﻟﻣﻧﺗﺞ / ﺍﻟﺧﺩﻣﺔ‬ ‫‪Product / Service‬‬ ‫ﺧﻠﻕ‬ ‫‪Create‬‬‫ﺷﺭﻳﺣﺔ‬ ‫ﺗﺣﻘﻳﻕ‬ ‫‪Deliver‬‬‫ﺍﻟﻣﺅﺳﺳﺔ‬‫ﺍﻟﻌﻣﻼء‬‫ﺍﺳﺗﻔﺎﺩﺓ‬ ‫‪Capture‬‬‫)$(ﺍﻟﻌﺎﺋﺩ‬ ‫‪Revenue‬‬ ‫3‬4. ‫ﻣﺧﻁﻁ ﺍﻟﻌﻣﻝ‬ ‫ﺍﻟﺗﺟﺎﺭﻱ‬ Business Model Canvas?45. ‫ﺃﺩﺍﺓ ﻟﺧﻠﻕ ﻭﺗﺣﻠﻳﻝ ﺍﻟﻧﻣﺎﺫﺝ ﺍﻟﺗﺟﺎﺭﻳﺔ‬ tool to create & analyze business models...56. ‫ﺑﺎﺳﺘﻄﺎﻋﺘﻚ‬ ‫• ﺧﻠﻕ ﻧﻣﻭﺫﺝ ﺗﺟﺎﺭﻱ ﺟﺩﻳﺩ ﺑﺳﻬﻭﻟﺔ‬ ‫• ﺗﻁﻭﻳﺭ ﺍﻟﻧﻣﻭﺫﺝ ﺍﻟﺗﺟﺎﺭﻱ ﺍﻟﺣﺎﻟﻲ‬‫6‬7. building blocks 78. Customer Segmentswhich customers and users are you serving? which jobs do they really want to get done?89. Value Propositionwhat are you offering them? what is that getting done for them? do they care?910. Channelshow does each customer segment want to be reached? through which interaction points?1011. Customer Relationshipswhat relationships are you establishing with each segment? personal? automated? acquisitive? retentive?1112. Revenue Streamswhat are customers really willing to pay for? how? are you generating transactional or recurring revenues?1213. Key Resourceswhich resources underpin your business model? which assets are essential?1314. Key Activitieswhich activities do you need to perform well in your business model? what is crucial?1415. Key Partnerswhich partners and suppliers leverage your model? who do you need to rely on?1516. Cost Structurewhat is the resulting cost structure? which key elements drive your costs?1617. Business Model Canvas1718. ‫ﻣﺧﻁﻁ ﺍﻟﻌﻣﻝ ﺍﻟﺗﺟﺎﺭﻱ‬ Your Business Model Canvas1819. ‫ﺃﻣﺛﻠﺔ‬ ‫ﺃﻣﺛﻠﺔ‬ ‫91‬20. ‫ﻣﺛﺎﻝ‬‫ﻋﺻﻳﺭ ﻟﻳﻣﻭﻥ ﻟﻠﺭﻳﺎﺿﻳﻥ ﻓﻲ ﺍﻟﺣﺩﺍﺋﻕ‬ ‫02‬21. Kelly’s Lemonade Stand: Refreshing Lemonade KEY PARTNERSKEY ACTIVITIESKEY RESOURCESCOST STRUCTUREVALUE PROPOSITIONRELATIONSHIPSCUSTOMER SEGMENTCHANNELSREVENUE STREAMS2122. ‫ﻣﺎﺫﺍ ﺑﻌﺪ‬ ‫ﻣﺨﻄﻂ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ؟‬‫22‬23. ‫ﻋﻠﻴﻚ ﺃﻥ ﺗﺘﺄﻛﺪ ﻣﻦ ﻧﻤﻮﺫﺟﻚ ﻭﺗﻌﻤﻞ ﻋﻠﻰ‬ ‫ﺗﻄﻮﻳﺮﻩ ﺣﺘﻰ ﻳﻨﺠﺢ!‬‫32‬24. ‫ﺧﻁﺔ ﺍﻟﻌﻣﻝ‬‫42‬25. ً‫ﺷﻜﺮﺍ‬ www.bmg-arabic.com www.BusinessModelGeneration.com25