ACADEMIC BRANDING_an Extension of the Personal Branding for Teachers and Researchers

Academic Branding Your Online Presence, by Design by Sidneyeve Matrix We don’t get a first chance to make a first impression. in the age of the social web digital footprint by default many educators have a not everyone’s department homepage is an optimized e-portfolio (like this one is) • PDF CV • keywords • speaker’s profile • research abstracts • news mentions • social proof value-added elements: social capital new transparencies The best way to control what kinds of information others will find about us online is to provide quality content and create well-designed profiles ourselves. ~ Bertalan Meskó author of Social Media in Clinical Practice “ “ in the age of social media your digital footprint not by default, but by design the challenge? to create faculty use social media for self-promotion or professional networking Source: 2014 survey of 8,000 higher ed faculty by Babson Research Group and Pearson 55%today insignificant ◘ frivolous ◘ egocentric ◘ narcissistic Source: research by Andy Coverdale 2012 The University of Nottingham UK “personal branding” often gets a bad rap that percentage might be higher except underbranded or misbranded as a result, academics are often Source: Journal of Interactive Marketing, 2011 study by Prof Lauren Labrecque, Marketing Dept. Loyola University a discoverability dilemma this results in missed opportunities for collaboration which means & data sharing & speaking invites Source: survey of 116 science faculty by Emily Darling (et al) of Simon Fraser University 2013 median Twitter following ! median department size these researchers found the of profs in this study was 730x larger than their biggest barrier to tech adoption? time Source: Internet and Higher Education, “Faculty instructional attitudes” 2011 study by J. Ulrich & M. Karvonen, Western Carolina University another hurdle: social media activities unrecognized as legitimate scholarly output / impact we need a strategic approach to professional online publishing & networking for maximum ROI in time online Your profile. Publishing. Your PLN. 3 step strategy: what to do? try this improve your personal SEO Get your Google+ instead of sending searchers to Facebook... landing page design a personal your internet home base for better SEO yourname.com buy your domains (all of them) blogging “a living resume” consider taking up Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source: 2011 research by David MacKenzie and Berk Ozler, published by The London School of Economics We know that ~ World Bank Report free platform great themes SEO-ready free platform great themes open source instead of a full website... a minimalist nameplate site 2 extra ideas for digital assets your landing page ! oh, and here’s to add to speaker’s page help event planners find you online 1 testimonials bio sample talks anatomy of a speaker’s page headshot add CV, slides, video, tweets, sample talks free online speaker’s page ! design templates start at $5 conduct a personal content audit next step: experiment with your work, optimized for the web social publishing image: Shereen M from flickr revise, recycle, repurpose audit existing information assets status updates photos slides articles lesson plans rubrics your work into mobile-optimized social-ready infosnacks ! morselizing convert this... to visually communicate morsels of your work so for example, to this (thesis postcards designed by my students) a free tool to make digital postcards: convert this... find the stories in your research data, and to this visual storytelling with research narratives a visual research article opening up data sets design tools free infographic extend the life & reach of your presentation publish your slides iPad-ready free slide design tool in the cloud easy to read to download to share to embed research posters research posters First thing people do after they get a connection request? Look at your profile. personal learning network expand your action step: & increase ROI in social media #1 site for academic professional networking 3 upgrades for your linkedin profile ! oh, and here’s Interact with at least five groups per day. Share an industry article you found interesting. Read other group members’ posts and give good advice. Then it won’t be awkward to send requests to connect -- they’ll remember you. groups ” ” ~ Yasheaka Oakley PR Pro 3how about those “Being organized enables reciprocity and allows you to strengthen and leverage relationships.” ~ Soumitra Dutta I share over 20 other bloggers content on Twitter every day. reciprocity roundup reciprocity Step 1. create roundup. Step 2: PLN a great makes all the difference