1. Ad campaign on OLX Submitted by- Rajendra bunker MJMC 1 2. About One of the world’s biggest free online classified. Its a unique platform for people to buy or sell items from an array of products & services like cars, electronics, real estate, jobs & more. OLX is present in 105 countries, 42 languages and has more than 100 million unique visitors every month. OLX India is spread across all the major cities in India. The company was founded in March 2006 and is privately held. 3. Objectives Awareness of the service Awareness of the brand Higher Market Share Beat the competition 4. Online Media Used 5. STRENGTH:- Easy availability of products that the customer needs at good cost . Easily designed website with rich and colorful listings with pictures and videos. We can view OLX in our local language. SWOT Analysis WEAKNESS • No assurance of quality. • Fraud is possible. • Unskilled work force. • Not registered in Stock exchange. • Transportation is slow. • Some people posts fake ads 6. Opportunity: - • People who want to buy can buy the products according to their needs. • Sellers gets millions of buyers so they can sell products easily & gets good benefit. • Jobs are also available. • Real estate property is also available. 7. Threats:- competitors 8. Time Line SEPTEMBER 2012: JUNE 2011: DECEMBER 2012: JANUARY 2012 9. Bech De !! Launched on June, 2011 Addresses people to sell products that have become old and obsolete. The motive of the campaign was to make individuals use OLX to sell old products and get a great deal out of it. Campaign 1 – “Bech De !!” 10. Campaign 2 – “Bech De !!” (Re- launched) Relaunched on January, 2012 2 new ads launched keeping the motive same. Introduced baby segment in the ad. The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally. 11. Campaign 2 – "Badi Badi Baatein" Started in October 2012 Concept based on insights of mid life crisis Earlier ads promoted OLX as a place to sell old goods This campaign promotes OLX as a perfect place to sell almost brand new goods which are hardly used 12. Campaign 3 – “Wahi Milega Jo Mann Mein Hain" Started in December 2012 Promotes one of its major verticle – Real Estate Convinces users to avoid middlemen Campaign launched just one month after Quikr’s real estate campaign to counter attack them 13. Has OLX achieved its objectives? Bounce Rate decreased from 50% to less than 40% 6 to 8mn unique visitors every month as compared to 2mn in 2010 Increased social media presence – 1.9mn facebook fans Managed to be India’s 2nd largest free online classified website after Quikr 14. Conclusion Successful campaigns Attracted many users Outperformed most competitors Has the ability to be India’s No. 1 Online Classified Website 15. Thank You