ITC LimitedOne Of IndIa’s MOst Valuable COrpOratIOns By: Avinash C J Marella Krishna Kartik Krishnan Shyamal Kumar Swayam Prakash Dash Pankaj Sharma Megha P Bishnoi Founded in 24 August 1910, Radha Bazaar Lane, Kolkata, India. Types of industries: 1. FMCG. 2. Hotels & I.T. 3. Agriculture. 4. Paper work. Main events: 1954 - The Company was converted into a Public Limited Company on 27th October. 1970 - The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May. The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the Bombay Stock Exchange. > USD 5 bln. social and natural capital for the nation. One of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004 Featuring 400 of the World’s ‘best big companies’ with M-cap. Times Foundation and the NASSCOM Foundation. . (@ April 09) No. 4 among Indian listed Private Sector Companies by market cap. & are rated as the ‘most attractive companies for investors’ Ranks No. 1 in FMCG Sector Rated as one of India’s Most Respected Companies (IMRB-Businessworld Survey 2006) ITC received the FICCI Outstanding Vision Corporate Triple Impact Award 2007 for invaluable contribution to the triple bottom line benchmarks of building economic. Paper & Packaging 2822 2364 19% 2647 2158 23% Total 25817 23670 9% 17991 16183 11% Less: Inter segment Revenue (2674) (2314) 16% (2603) (2235) 16% Sales / Income from Operations 23144 21356 8% 15388 13948 10% .Cigarettes 15115 13826 9% 7557 6635 14% .Others 3014 2511 20% 3006 2510 20% Total FMCG 18129 16337 11% 10562 9145 16% b) Hotels 1020 1100 -7% 935 1012 -8% c) Agri business 3846 3868 -1% 3846 3868 -1% d) Paperboards. Segment – Full Year Revenue (Rs Crores) GTO NTO Segment Revenue 2009 2008 Goly% 2009 2008 Goly% a) FMCG . T. HOTELS & Agriculture Business PAPERBOARD FMCG & CIGRATES I. . “Grouping people according to their similarity related to a particular product category” 4 commonly used bases for Segmentation Descriptive Geographic location Demographic Behavioural Psychographic Benefits . Demographic . > 45 years. Global market. 2. Indian market.Geographic location . . gender and income level (very often used) According to age: 1.based upon where people live (historically a popular way of dividing markets) 1. 20-30 years. 2. 35-45 years. 3.based upon age. 215. 16. According to income: According to national council of economic research(NCEAR) Consumer Classes Annual Income in Rs.000 The Destitute Below Rs. The Rich Rs. 16-22.000 and more The Consuming Rs 45.000 .000 The Aspirants Rs. 22-45.000 Class The Climbers Rs. 215. According to interest: Personal care products. According to lifestyle: wills lifestyle exclusive stores. lifestyles. 1. Vivel and Superia. Fiama Di Wills.based on people’s opinions. 2. interests.Essenza Di Wills. . Psychographic / lifestyles . ITC green centre. 3. Welcomeheritage hotels Fortune Hotels Welcome hotels . According to opinion: Welcomenviron. a product/service can do for them.based on the different expectation that customers have about what. Staples Ready To Eat Foods Snack Foods Confectionery .Benefits . Single segmentation : .1. Selective segmentation: luxury upper upscale Upscale-mid-scale Heritage ITC Hotel Luxury collection Fortune Hotels .2. 3. Product segmentation AASHIRVAAD ATTA . 4. Market segmentation Mangaldeep Spriha Expressions Aromatic Candles . Bristol and Flake. Full market cover India Kings. Navy Cut. Berkeley. Gold Flake. . Highly popular portfolio of brands includes Insignia. Scissors. Silk Cut. Capstan. Classic. 5. Tomorrow Differentiates Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team. .Fiama Di Wills : Beautiful You Today . Bingo Big idea behind the Bingo ad .2. “Promise of True Value” . ITC Hotels Positioning Welcome heritage – “Unique Experience” Fortune hotels.3.