1COMPANY PROFILE HT Media Limited is a major player in the print media in India. It has a leadership position in the market in North India and the second position in the English News Paper market in the North and East. The group now intends to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach. Hindustan, the flagship publication from the group, was inaugurated by Mahatma Gandhi in 1924 and has established its presence as a newspaper with editorial excellence and integrity. Hindustan Times commonly called as "HT" was founded in 1924 by Master Sunder Singh Lyallpuri, the founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. Master Sunder Sigh Lyallpuri started the newspaper with contributions from USA, Canada and locals from the Lyallpur District. HT today has become a leading newspaper in India. Because of the authenticity of its news, the newspaper has become a market leader for English papers in north India. The newspaper has been working non- stop since the Indian independence movement. Prominent faces like Devdas Gandhi and Khushwant Singh have at times edited the paper. Hindustan Times has proved its nation wide reach in India. Leadership through quality and innovation is the hallmark of the Hindustan Times Limited. The paper issues simultaneous editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata. It is also printed from Bhopal, Chandigarh, Jaipur and Ranchi. HT has also come up with India's first youth daily called as HT Next in 2004. The Mumbai HT edition was launched on 14th July 2005. However, the print location of Jaipur HT was discontinued from June 2006. Recently HT has launched a national business newspaper called Mint, with an agreement with Wall Street Journal to publish Journal branded news and information in India. Over seven decades the organization has been a major force in the print media. The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focussed approach. 2 Today, Hindustan has a circulation of over 1.4 million and is the fastest growing mainline in terms of readership. Hindustan, Delhi, is India‘s largest single-edition daily. In July 2005, Hindustan made a successful entry into the commercial capital of India – Mumbai. Hindustan, the Hindi daily from HT Media, is one of the leading Hindi dailies in the country with a readership in excess of 10 million. This makes it the fourth largest read daily in India. The group's news portal HindustanTimes.com, with over 2 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It is the flagship publication of HT Media Ltd. Hindustan Times is one of the largest newspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.4 million copies as of 2010. INDIAN NEWSPAPAER INDUSTRY OVERVIEW Newspapers and newspaper advertising has been the most important tool in shaping the growth and development of any society in the modern world. More than anything, they have been very instrumental in bridging the gap between the people that contributes to the air of awareness in the society. Since the very first day the oldest newspaper has made its appearance, there has been seen progressive changes that have catapulted the status of every society to new levels of evolution from time to time. The newspaper industry in every country stands out as an influential body contributing to the development of the modern society by acting as one of the most potential platform for exchange of thoughts and opinions. Moreover, by covering a wide arrange of topics that are relevant to the daily lives of people in a society, it promulgates the identity of the society, and acts as a dispenser of public opinions . One of the most crucial tasks of newspaper industry is it‘s contribution towards the economic and industrial development of a country through it‘s assimilation of people‘s voice. The Indian newspaper industry has passed various stages of evolution to reach the status that it enjoys today- that of leading press arena in the world. There are hundreds of newspapers that reach out to the people of it‘s vast country in enormous numbers every morning. A Typical Indian daily newspaper is the staple diet for typical Indian, bringing him/her news from all over the globe. Since daily newspapers succeed in attracting more readerships, an Indian daily newspaper is the order of the morning for 3 eager news hungry readers across the country. By garnering an increasing number of subscribers in the form of readers, newspapers completely reflect the individuality of the reader and the country as well. The growth in circulation of newspapers in the country results in overall economic prosperity of the country, elevating it to the higher levels. An Indian daily newspaper strikingly plays a significant role in the structural shaping of the country‘s economic development. In fact, the newspaper industry of any country for that matter spreads knowledge and awareness among the people by propagating itself as a medium for a wide area of topics such as politics , sports , social issues, medicine , advertising , entertainment and so on. Researchers have discovered a place where the newspapers a threatened species in parts of the world, is thriving. In most of the parts of the world the age old newspaper industry is fighting a loosing battle to the online news sources and in most parts surrendering to it. However in India, home to 1.1 billion people, not only is the press in robust health, but it‘s growing at an astonishing rate. 4 One of the oldest newspapers of India. 5 . The most unique fact of the Indian newspaper industry is that newspapers in various regional languages. Hindi & English are published and circulated throughout the country. The Statesman was founded in 1818 and still continues to maintain the same status that it used to command. matrimony. newspaper industry gives employment to millions of people across the globe. etc to depict all kinds of news for the readers. sports and the list goes on. The Indian newspaper industry has the record of giving the most number of newspapers to the readers. As a result. The newspaper industry at the global arena has come a long arena from presenting news in black and white to adopting the most innovative of methods. It has been almost two centuries now since it‘s inception of the oldest newspaper in the country. CURRENT SITUATION OF NEWSPAPER INDUSTRY Newspaper is the oldest and most conventional method of giving news on wide array of topics to the people at their doorstep. real estate. Newspapers give us a medium to get information about news regarding employment.. including colored background and text. Newspaper is a medium through which the facts and figures of the events going on around the world reach even to the places where there is no electricity. Newspapers are more than just a sheet of paper lined with ink. Apart from this. gadgets.ROLE OF NEWSPAPER “Pen is mightier than the sword‖ Newspaper is primary source of information. The Indian English newspaper sector is the most published and circulated throughout the country.watches the press carefully. both at national as well as regional levels. unique paper materials.. During this period the Indian newspaper industry has achieved tremendous grounds of success for various newspapers that are circulated throughout the country.The daily newspapers express the interests and understanding of the public. The Indian English newspaper sector s the most published and circulated lot in the Indian newspaper Industry. the entire conservative community from researchers to managers to educators -. Their productions hold a much greater significance than providing profit for the company. 7 million). most of the companies highlighting their services and products for the citizens.With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations.25 million copies and a readership base of 14. An Indian English newspaper being the most read newspaper in the country. HT Media operates 17 printing facilities across India with an installed capacity of 1. innovation and integrity. The New Indian Express is another widely-read English language newspaper (1. HT‘s internet business. is primarily a news website with 2 million unique visitors and 100 million page views per month.49 million readers. The Sakshi (1. and are produced by an editorial team known for its quality. both published in Hindi. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning. Malayala Manorama newspaper which is published in Malayalam from . Eenadu (1.com portal.9 million). targets these newspapers for the showcase of their services.8 million). with a significant share of the traffic coming from outside India. The 2010 Indian Readership Survey findings shows that the largest read local language newspapers to be Dainik Jagran (with 16. followed by Hindustan Times (3.5 million copies per hour. the more the impact that the advertisements have made in the minds of the people.45 million).429 million readers) and Dainik Bhaskar (with 14.900 million). 6 .448 million readers). Hindustan (English) and Hindustan (Hindi) enjoy strong brand recognition among readers and advertisers. Newspapers act as the ideal method of public relations due to it‘s strength as the best way of communication. The Times of India is the most widely read English language newspaper ( 4. The more the readers or viewers of the advertisements. it stands at an advantage of making its stand in full view of massive number of readers. With a combined daily circulation of 2. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of readers nationwide.9 million (with a circulation base of over 2 million copies) has the most circulation in other languages. currently has a readership of over 9. under the HindustanTimes. there has been witnessed an impressive explosion of newspapers at all levels. All figures are in millions. Dainik 2 Bhaskar Hindi 14. HT Media. is one of the most vibrant on the airwaves and is currently available in Delhi and Mumbai. Owned by D B Corp Ltd.. and Bahrain 7 . Owned by Malayalam Manorama Group Dubai. has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio. through its subsidiary HT Music and Entertainment Company Ltd. The IRS is the largest continuous readership research study in the world with an annual sample size exceeding 2. This data is based on sample survey and is modelled on internationally accepted annual sample spread.42 Owned Owner by Jagaran Prakashan Ltd.448 3 Hindustan Hindi Various states cities and 12.56 lakh respondents Newspaper 1 Jagran Language City Hindi Various states Various states cities and cities and Readership 16. Chennai. Bangalore. Fever 104. Delhi. 2012. The channel. Owned by Hindustan Ltd. LIST OF NEWSPAPERS IN INDIA BY READERSHIP This is a list of the newspapers in India by readership in the three-month period ended June 30.As part of its expansion into electronic media. 9. These figures are compiled by Media Research Users Council in the Indian Readership Survey (IRS) 2012 Q2.710 Mumbai. Malayalam Mangalore.205 Media Ventures which is owned by HT Media Ltd Malayala Manorama 4 10 cities in Kerala. Owned by Bennett. Mumbai. 8 . Gujarat 5.306 Owned by Jagathi Publications Owned by Lok Gujarati Ahmedabad.756 Patrika Pvt.431 few other cities 9 Rajasthan Patrika Hindi Various states cities and 6. Ltd.608 Owner Owned by Amar Ujala Publications Ltd.643 Coleman and Co.859 and Mumbai Various states cities and Owned Publishers by Ananda Telugu Various states cities and 5. 6 Times of India English 7.205 Prakashan Ltd.925 Founded in 1974. Ltd.507 Media Limited Founded Adithanar Owned by Rajasthan by S. 8 Daily Thanthi Tamil Tamil Nadu and a 7. P. Bangalore. Mathrubhumi 10 Malayalam Chennai. 10 Cities in Kerala. Delhi 5. Owned by Lokmat 7 Lokmat Marathi Maharashtra and Goa Various cities in 7. and New Delhi 11 Eenadu Ananda Bazar Patrika 12 Bengali Various cities in West Bengal.493 Owned by The Mathrubhumi Group 13 Sakshi Gujarat 14 Samachar Telugu 5. owned by Ramoji Group 6.Newspaper 5 Amar Ujala Language City Hindi Various states Various states Various cities of cities and cities and Readership 8. Coleman and Co.038 and 0.347 19 Prabhat Khabar Navbharat Times Hindi Bihar.437 Hindustan 17 Times Punjab Kesari English Various cities and states States Haryana States of Jharkhand. Owned by Kasturi & Sons Ltd.Newspaper Dinakaran Language City Various Tamil cities in Readership Owner Bought out by SUN TV group in 2005 Owned by Sakal Media Group 15 Tamil Nadu and a 4.999 few other cities 16 Daily Sakal Marathi Various cities in Maharashtra 4. 21 The Hindu 22 Patrika English Hindi cities and 2. of Punjab.208 2.569 by NaiDunia 23 Nai Dunia Hindi states Pradesh Madhya and Media Ltd. which is owned by Jagaran Chhattisgarh 24 The Telegraph English Deccan Chronicle Various states Various cities Various cities 9 Prakashan Ltd.072 Various cities Various cities of and Owned 1.767 Owned by HT Media Ltd Owned by Punjab Kesari Group Owned (Neutral House Ltd.584 Owned by Bennett. West Bengal 2. Ltd.930 Chronicle Holdings Ltd.621 and Orissa 20 Hindi Various states Various states cities and 2. Owned by Diligent 26 DNA . and 1.) by NPHL Publishing 18 Hindi 3. 3.275 Owned Publishers Owned by Deccan by Ananda cities 25 English English 1. HT has a combined circulation of 2.789 Coleman and Co. 27 Mumbai Mirror Economic Times The 29 Indian Express 30 The Tribune English New English English Various states Various states Various states Various states cities and cities and cities and cities and 0.640 Owned by Tribune Trust HT Circulation Based on the readership survey of 14.49 million readers. Owned by Bennett. Ltd. 28 English 0. Owned by Express 0. Ltd. 10 .Newspaper Language City states Readership Media Owner Corporation which is a joint venture between D B Corp Ltd. (Dainik Bhaskar group) and Essel Group. Coleman and Co. 0. HT enjoys strong brand recognition among readers and advertisers as well.667 Publications Ltd.795 Owned by Bennett.25 million copies everyday including Hindustan Times (English) and Hindustan (Hindi). Due to huge circulation. Writes a fortnightly column. Poonam Saxena: She is the editor of Brunch. Sonal Kalra: An author and editor of HT City. Writes the weekly column "A Calmer You". Barkha Dutt: Journalist and NDTV Group editor. Samar Halarnkar: Editor-at-large. He writes a column 'Rude Food' for 'Brunch'. Karan Thapar writes the weekly column "Sunday Sentiments". 11 . Hazra writes the weekly column "Red Herring". writes on a variety of issues and also runs a food blog on the Hindustan Times website. Writes weekly column "Loose Canon" on Sundays'. Khushwant Singh: An editorial writer whose column "With Malice towards One and All" appears in the Saturday edition. the daily entertainment and lifestyle supplement of Hindustan Times. Karan Thapar: Currently the president of Infotainment Television and one of India's noted television commentators and interviewers. the Hindustan Times Sunday magazine. a weekly magazine. Indrajit Hazra: A novelist and a senior editor at Hindustan Times.Columnists of Hindustan Times Vir Sanghvi: Vir Sanghvi is an editorial advisor for Hindustan Times. "Small Screen". Manas Chakravarty: Capital market analyst for Mint. She does a weekly TV review column. We are adaptive to the changing times. The company has its roots in the independence movement in the first half of the twentieth century. In addition. At present the KK Birla group owns 69 per cent stake in HT Media Ltd. while remaining steadfast to the values rooted in our culture. Shobhana Bhartia says . We have further consolidated our position in the print business by expanding our reach across geographies in English. These help the company realize its organizational goals and in turn transform lives.. granddaughter of GD Birla. professionalism and a sense of true empowerment to the workplace. Commenting on the performance for Q4 and FY2012. which is borne out by the latest India Readership Survey findings. she was the first woman chief executive of a national newspaper. Shobana Bhartia joined Hindustan Times in the year 1986. currently valued at Rs 834 crore. The company‘s focused strategic approach and strong business model will allow it to successfully navigate these tough times. These values are intended to infuse an infectious energy. Mrs. The solid edifice on which HT Media stands tall today was built on high ideals and values. HT Media. our radio and digital businesses continue to perform according to plans and gain traction. a cause to empower the nation. business and Hindi dailies. Vision and Values of HT Media VALUES HT Media – A rich heritage to live up to! Organizational values are the foundation stones on which the organization‘s image is built. Chairperson and Editorial Director. 12 . At the time of joining HT. HT Media‘s performance is the result of a product investment strategy that has helped strengthen brand equity and salience. Hindustan Times is part of the India's famous KK Birla group and currently managed by Shobhana Bhartia.Ownership of Hindustan Times Owned by HT Media Ltd. we have derived our company‘s vision that sets the course and empowers people to take action. Empowerment Support our people and give them the freedom to perform and to provide our readers with information to influence their environment. ―YOU ARE EMPOWERED ― Businesses are in: 13 . Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. competence and fortitude. diversification and excellence. We invest in them expect a lot and know that the rest will follow VISION HT Media strives to be a visionary organization and not an organization with a vision. These values define our philosophy of operations. In our endeavor to have a shared understanding. alignment and commitment. People Centric People are our greatest asset. THE VALUES PERSONIFIED BY HT MEDIA ARE: Courage To encourage the ability that meets opposition with skill. strategies and values. guide our important decisions and determine our commitment and achievement.Our values drive us towards our goals of expansion. Responsibility Be accountable for results in line with the company‘s objectives. Media. Education 14 . Finance. Internet products. Radio.Publications. Music. Retailing. Events. Charitable Trusts. HT MEDIA 15 . 16 . Dr K K Birla Chairman is a renowned industrialist and has a career spanning more than six decades as a business leader. telecom. Dr Birla joined our Board of Directors in August 2003. He has a Bachelors of Arts (Hons) in Hindi and holds a Honoris Causa Doctorate in Literature. HT Media‘s Management team reflects the company's desire to be the best by leveraging diverse strengths. each of whom add fresh perspective to the rich experience of media industry stalwarts. chemicals. Delhi University and Punjab University. The management team comprises people from varied verticals such as media. heavy engineering. fertilizers. from both India and abroad. Dr Birla has been a member of a number of consultative committees of the Government of India. textiles. Dr Birla has established one of India's well-known business conglomerates. This rich talent pool is ably assisted by Global Think Tank. FMCG. He was a member of the Rajya Sabha.CORPORATE PROFILE Board of directors A rich mix of veterans in media and top leaders from non-media sectors. Indian Chamber of Commerce and many other prominent organisations. He has headed Chambers of Commerce such as Indian Sugar Mills Association. automobiles. shipping and media. the Upper House of the Indian Parliament from April 1984 until March 2002. Federation of Indian Chamber of Commerce and Industry. spanning a wide spectrum of key industries like sugar. He has been educated at Calcutta University. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri Award by the Government of India in 2005. Roger Greville has a Masters of Commerce degree in Economics from the University of Auckland. Davos and the National Press India Award(1992). who has been associated with the company since its inception. Bhartia is in charge of formulating and directing the editorial policies of the company and has more than 25 years of experience in the newspaper industry. Shobhana Bhartia. 17 .Shobhana Bhartia Chairperson Mrs. including the Outstanding Business Woman of the Year(2001) by PHD Chamber of Commerce & Industry. Mrs. She has spearheaded the company's long-term vision and strategy. A citizen of both New Zealand and the United Kingdom. has taken over as the Chairperson on September 18. the Global Leader for Tomorrow(1996) by the World Economic Forum. Mrs. She has been on the board of Indian Airlines Limited and on the North Regional Board of the Reserve Bank of India. Mrs. Bhartia has received several other awards. 2008. Roger Greville Director Mr. He retired as the Chairman and Country Managing Partner of Ernst & Young. and is a member of Henderson Global Investors' senior management team. He is also a member of the National Advisory Committee on Accounting Standards. a qualified Chartered Accountant. K N Memani Director Mr. He specialises in business/corporate advisory and financial consultancy. Memani. India. 18 .since 1998. Mr Memani joined the Board of Directors in May 2004. holds a Bachelors degree in Commerce from Calcutta University.he has been the Managing Director of Henderson Equity Partners Ltd .a private equity operation of Henderson Global Investors . Mr Memani has been the Chairman of the External Audit Committee of the International Monetary Fund. a statutory authority for specifying mandatory accounting standards. Mr Greville has over 20 years of investment and management experience covering both listed and unlisted markets. including the Manager Entrepreneur of the Year Award 2001. He is currently the Chairman of ITC Limited. Delhi. N K Singh Director Mr. with experience across general management.Y C Deveshwar Director Mr. Mr Deveshwar is a recipient of various awards and recognitions. strategic management and business leadership. Mr Singh has a Masters of Arts degree in Economics from the Delhi School of Economics.Tech degree and joined ITC Limited. He has also been the president of Confederation of Indian Industry (CII). with a B. by Ernst & Young. in 1968 as a management trainee. a public listed company in India. Deveshwar has a career spanning 36 years. He joined the board of directors of ITC Limited in 1984 and has led various businesses of ITC Limited besides leading Air India as Chairman and Managing Director from 1991 to 1994. He graduated from the Indian Institute of Technology. Singh is a noted economist and retired bureaucrat. Mr Deveshwar joined the Board of Directors of HT Media in May 2004. He joined the Indian Administrative Service in 1964 and has held a number of important 19 . which provides investment advisory services to Private Equity firms. Prior to co-founding the Indian Sub-Advisor. Relan was the head of CVCI in India. Relan has served on the boards of several CVCI portfolio companies. Relan earned a Masters in Business Administration from the Indian Institute of Management. one of the founding Directors of CX Advisors Private Limited. a Senior Short Terms Visiting Fellow. He was also a member of the Planning Commission. HT Media. has over twenty-five years of corporate and investment banking experience in India. Presently. Mr Singh is a member of the United Nations Global Commission on International Migration. including Expenditure Secretary. Mr. Stephen's College. Prior to this. starting with Citi in 1976 and the last being the CEO of a Citi-affiliated brokerage firm. such as Suzlon. Mr. Citicorp Securities & Investments Ltd. i-FLEX and Progeon. India. Relan worked with several financial firms in multiple geographies. Mr Singh joined the Board of Directors of HT Media in December 2004.positions with the Government of India. Ahmedabad and a B. Yes Bank. Ajay Relan Director Mr Ajay Relan. University of Stanford and Chairman of the Management Development Institute. Saudi Arabia. among others. Mr. in Economics from St. Delhi University where he was top ranked in the University.A. Revenue Secretary and later Secretary to the Prime Minister of India. Tunisia and Switzerland. a position that he held since the inception of that business in India in 1995. 20 . Mr. New York. Ltd. Priyavrat Bhartia is a whole-time Director. Lazard Frere. Mr Bhartia has been associated with the company since its incorporation 21 . Shamit Bhartia is a whole-time Director.. Mr. He started as a financial analyst with Wasserstein Perella & Co. With a Masters degree in Business Administration from Stanford University (USA). Shamit Bhartia Whole-time Director Mr. He has worked in the Corporate Finance and M&A Group. He holds a degree in Economics from Dartmouth College. from July 2001 till August 2002. Bhartia is also a director with a number of companies including Birla Cotton Spinning and Weaving Mills Ltd. Jubilant Enpro Pvt. New York. in 1998.Priyavrat Bhartia Whole-time Director Mr. USA. HT Burda Media Limited and Firefly e-Ventures Limited. Wall Street Journal. His international experience spans South East Asia and Europe. 22 .Rajiv Verma Chief Executive Officer Rajiv joined HT Media Ltd. Burda. as CEO in 2004. Shine. establishing international collaborations with Virgin Radio. Rajiv is a Mechanical Engineer from Delhi College of Engineering. Nestle and Whirlpool. Rajiv is also a member of the Kellog alumni advisory board of North Western University. be it growing the vernacular business with Hindustan. Red Match and substantively increasing our print capacities across the country. Ad for Equity. Rajiv brings with him over 24 years of cross-sectoral experience with companies like Hindustan Lever. Fever 104. These 5 years have seen HT take giant strides. creating national big brands – Mint. in addition to growing new businesses like Events and Key Marketing Solutions.com. 23 . travel. HT Power jobs : This supplement is dedicated to careers with information on everything from job listings to career counseling. This universally appealing brand has the core target group vested in upwardly mobile young families. books & movie reviews. In a magazine format and clearly about ‗the good life‘. Relationship. HT Horizon : A career related supplement. HT City and HT Cafe: The entertainment & lifestyle supplement. entertainment and masala everyday called HT City (in Delhi) and HT Café (in Mumbai). The 24 .Supplements of Hindustan Times HT Brunch: HT Brunch is a 28 page magazine containing stories and snippets from lifestyle to travel. It comes every Sunday. looking for enhancing their lifestyle quotient. health & wellness. One of the strongest drivers of readership. Fashion. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers. shopping. frolic. every day. which is one of best-loved offerings from its stable. HT Horizon comes every Wednesday. fashion. The readers of HT wake up to Brunch every Sunday morning. it covers stories around food. It comes every Tuesday. The Hindustan Times reader wakes up to a bundle of fun. the daily entertainment supplement enjoys almost universal salience and readership. One of the biggest draws of Brunch is the bouquet of columns by prominent journalists like Vir Sanghvi (food & travel). City and Campus. packing a punch with daily dose of Bollywood. HT Premiere : HT Premiere comes every Thursday containing items on entertainment covering Hollywood and Bollywood. lifestyle etc. Sanjoy Narayan (music) and Rajiv Makhni (technology). Hollywood. celebrity talk. This gives candidates and employers the opportunity to effectively reach each other across both platforms. HT Education: Education Supplement. The supplement offers countless options on property buying and selling. which really helps them in choosing the best in education leading to a great career.supplement offers an array of daily sections catering to different tastes . Shine Jobs was re-launched with a brand new look and promise of 25 . admission and scholarship information. with its unique relationship with Shine. HT Education offers the much needed guidance and mentorship to the students. One of the biggest draws of the supplement is the Weekend Planner on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city. It is a Real Estate supplement. travel. every Tuesday.com. etc. gadgets.health & wellness. loan rates. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. It‘s a one-stop guide to the students to prepare for their most exciting phase in life. This supplement comes with the newspaper every Saturday. college profiles. every Saturday. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Shine Jobs. but also the parents who are concerned about their child‘s future. is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. guidance and expert counseling. Shine Jobs : Career supplement. HT Education is a supplement dedicated to serving the needs of not only student community from 10th to post graduates. HT Estates : Estates contains real estate and property related features and cirulated on Saturdays. every Wednesday (earlier known as HT Horizons). motoring and food. Specifically for buyers the supplement offers array of information on realty trends. The supplement is a source of comprehensive info around – career options. Shine Jobs is a must-read for all those on the look-out for the next best career opportunity. This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. across managerial levels. comics.com. HT Mumbai comprises of 22 . On Wednesdays. HT Live : A ‗peek around the corner‘ is what Live offers to its readers . HT Mumbai Edition : Launched on 14th July 2005. interview tips. HT Mumbai has an education supplement called HT Horizons. HT Mumbai is one of the leading newspapers of the city. On Sundays.hundreds of jobs for its readers. hot hiring sectors and many more useful career-related topics. Circulated six days a week. health. It also offers valuable information on overall career development.24 pages main newspaper including a daily lifestyle called HT City and other 26 . industries and cities. HT Delhi Edition : Delhi's leading newspaper. gizmos and weekend. travel.a supplement that caters to the readers‘ quest for local news. along with the best jobs available on Shine. The Mumbai edition carries a lifestyle supplement called HT Cafe (32 pages in tabloid format). the paper comes with a free magazine called Brunch. Mumbai.24 pages and carries other supplements everyday. HR trends. HT Mumbai also carries high-life and luxury supplement called Splurge and a Real Estates section called HT Estates once in a week. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their requirements. HT Delhi Edition usually contains 22 . The supplement highlights the hits and misses on infrastructural development and lifestyle centered around neighbourhoods. HT Cafe devotes 8 pages to subjects like automobiles. It now carries numerous jobs from top companies in the country. The Mumbai HT is managed by Mohit Ahuja. an alumnus of NMIMS. entertainment. All these editions focusses more on state based news and happenings. Patna and Chandigarh Editions of HT contain only the main newspaper carrying only one or two supplements weekly. food. health etc. On Sundays. which carries articles on lifestyle. HT Lucknow. Every Sunday HT Delhi carries a special magazine called Brunch. Real Estates section called HT Estates and Luxury supplement called HT Splurge are circulated on Saturdays. On Tuesday HT Delhi carries a jobs supplement called 'Power Jobs' and an education supplement on Wednesdays. 27 .supplements on weekdays. these editions have a special four to eight pages Sunday Magazine. Patna and Chandigarh Editions : Lucknow. On Fridays a special Weekend edition of HT City is circulated called HT City WE. fashion. travel. it is rapidly expanding its presence in UP and Uttaranchal.Monthly literary magazine Hindustan is the third largest Hindi daily with a near monopoly position in Bihar and Jharkhand. Varanasi and Lucknow. which is the largest Hindi newspaper market. It has editions in Delhi. A strong player in Delhi. Three new editions have been launched (in Meerut. Agra. 28 . Kanpur. giving a further boost to its growth and reach within the state. Uttar Pradesh: Hindustan is expanding rapidly in the state of Uttar Pradesh. Patna. with a market share of 75% of the Hindi daily market.An English Business Daily Hindustan . Hindustan has been able to comfortably maintain its leadership.Monthly Children's magazine Kadambani . the Hindustan had 24 editions in Bihar alone. Ranchi. The Hindi daily Bihar and Jharkhand: Hindustan rules the Bihar and Jharkhand markets with huge readership difference with the nearest competitor. Meerut and Agra. At the last count. The readership base of the newspaper in both the markets has been on an uptrend.A Hindi Daily published from Delhi.HT Sister Publications Mint. and Kanpur) in 2006. after Times Of India (TOI). Nandan . In spite of competition from Dainik Jagran and Prabhat Khabar. Hindustan Times (HT) is the number two player in terms of circulation of English dailies in India. Lucknow and Patna. The English daily Delhi: The Delhi edition accounts for the bulk of its ad revenues. which leaves enough headroom for growth. highly competitive price war was witnessed. The Mumbai print market is estimated to be around Rs 15 bn in market size and the leader Times of India has around Rs 7. Further. on an average. In FY07. The uno position keeps rotating altering between HT and TOI.5 to Rs 8 bn of the market. HTML 29 . we expect a broader reach in the Hindi readership belt to drive growth. The Delhi market is highly competitive with players like Jagran Prakashan and Punjab Kesari. Uttar Pradesh and Delhi. For Hindustan. Although Hindustan is present in Bihar. the regions where it is present. Delhi is a matured market and HT enjoys brand loyalty. The company is also planning to separate the Hindi business into a different entity in order to concentrate more on this segment and garner more revenues. having a readership base of around 40% of NavBharat Times. which is the largest ad market. Hindustan contributed about 50% to HTML's circulation revenues. which is the leader. Mumbai and Delhi together account for 40% of the ad revenues. Both have recently joined hands for publishing a new newspaper in Delhi in order to combat the threat from new competitors Mumbai: In order to become a relevant player.Delhi: It is the 3rd most widely read Hindi daily in Delhi. Uttaranchal and Madhya Pradesh years to exploit rising corporate advertising spend across northern India. when TOI entered Delhi. has an ad-edit ratio of 40:60. With entry in the new regions it will be able to cater to 60% to 70% of the market. The two share each other's printing resources. The competition between HT and TOI in the Delhi market has become rational after HT's entry in Mumbai. the average readership is in the range of 15% to 18% as compared to the national average of 20%. The company plans to spend Rs 2 bn from internal accruals over two years to set up 10 printing presses and launch editions in Uttar Pradesh. it has addresses only 40% to 45% of the Hindi belt. Jharkhand. Earlier. Hindustan. HTML made a foray into Mumbai. Tabloid: Competition in this segment was growing. The management has planned to publish Mint in the top 10 cities of India in the coming few years. Though currently it is loss making.000 in the first two years of its launch. HT Media and BCCL Group started a tabloid under the brand ‗Metro'. In November 2007. only 0. R1. It has an ad: edit ratio of about 15: 85 and enjoys a premium in ad rates over Economic Times on the CPT (cost per thousand) basis.000. Though currently it is the 3rd largest paper in Mumbai. HT touched the readership base of 320.4% of the country's population reads business papers of any kind.along with DNA forayed into the Mumbai territory where TOI had had a virtual monopoly. HT Media has been successful in garnering higher circulation and readership. With the entry of HT in Mumbai.1 m to 30 . As per IRS 2007. and the edition is strongly leveraging the business publication's national presence to draw quality advertisements. Delhi was the likely next target. A '50:50 JV it is aimed t o target the metro commuters in Delhi. Also HT Media has an advantage over DNA. which already crossed 15. there has been a rub-off effect in Delhi. leading to higher advertisement grip. This led to a price war and introduction of free editions. The plan is to initially target a readership of 0. A huge gap existed between ET and the second player. Its pan India presence also would be able to command higher rates. Mint: The company entered into the financial news daily segment in association with The Wall Street Journal under the brand name Mint. After the battle between Mid Day and Mumbai Mirror in Mumbai. Economic Times is the market leader with nearly 65% of the share.000 copies in these markets. Sensing competition from India Today Group's Delhi Today and Mid Day Multimedia's Delhi Mid Day. Mint was launched last year in Delhi and Mumbai and has laready become the 2nd largest player with circulation of over 120. Also. its target market expanded. Eyeing this huge opportunity. as it is able to bundle its advertisements with its basket of offerings. with the presence in Mumbai. it is expected to break even in the coming 20 to 24 months. The business daily segment is estimated to account for 8% of the total dailes market. We expect the Mumbai editions to breakeven in coming few quarters and narrow its subscription gap with DNA. Currently. it launched the Bangalore edition of Mint. its ad revenues witnessed a 50% growth over the last 2 years. Both have a relatively small circulation in Delhi. It is because of the authenticity of the news.circulation News paper City of Publication Area Covered State Hindustan Times Bhopal Chandigarh Delhi Madhya Pradesh Chandigarh Chhattisgarh City/District Bhopal Chandigarh Bilaspur Durg Raipur 31 .It is also printed from Bhopal. It faces competition from Today. Over seven decades the organization has been a major force in the print media. It is one of the market toppers in north India. The Hindustan Times Ltd. Jaipur and Ranchi. However. HT has also come up with India's first youth daily called as HT Next.begin with. Hindustan Times has reached nook and corner of India. The newspaper has been working since the Indian independence movement. It is distributed widely across the country with numerous readers. (HT) is one the leading newspapers in India. the print location of Jaipur HT was discontinued with unknown reasons.The daily has been published and well received in many regional parts of indianite and is one of the most circulated newspapers in India.Recently HT has launched a national business newspaper called Mint. The paper has editions from New Delhi. publishers of India Today. Lucknow and Kolkata. and Mid-Day. plans to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships. Hindustan Times . Leadership through quality and innovation is the main success element of the Hindustan Times Limited. Mumbai. brought out by Living Media.ever-increasing scope of operations and a consumer focused approach. Delhi Haryana Delhi Ambala Bhiwani Bhiwani Faridabad Gurgaon Hisar Jhajjar Jind Kaithal Karnal Kurukshetra Panchkula Panipat Rewari Rohtak Sonipat Yamunanagar Himachal Pradesh Hamirpur Kangra Mandi Shimla Sirmaur Solan Una Jammu & Kashmir Madhya Pradesh 32 Jammu Bhopal . Dewas Gwalior Hoshangabad Indore Jabalpur Sagar Ujjain Vidisha Maharashtra Mumbai Nagpur Punjab Amritsar Bathinda Faridkot Fatehgarh Sahib Gurdaspur Hoshiarpur Jalandhar Kapurthala Ludhiana Mansa Moga Muktsar Patiala Rupnagar Sangrur Rajasthan Ajmer Alwar 33 . Bikaner Jaipur Jodhpur Kota Uttar Pradesh Agra Aligarh Bareilly Bulandshahr Ghaziabad Jhansi Kanpur Lucknow Mathura Meerut Moradabad Muzaffarnagar Rampur Saharanpur Uttaranchal Dehradun Hardwar Nainital Jaipur Kolkata Lucknow Rajasthan West Bengal Uttar Pradesh Jaipur Kolkata Allahabad Gorakhpur Kanpur Lucknow 34 . Rae Bareli Varanasi Mumbai Patna Maharashtra Bihar Mumbai Begusarai Bhagalpur Bhojpur Darbhanga Gaya Munger Muzaffarpur Pashchim Champaran Patna Purba Champaran Purnia Saran Vaishali Ranchi Jharkhand Bokaro Dhanbad Hazaribagh Palamu Purbi Singhbhum Ranchi Orissa Sundargarh 35 . The print location of Jaipur was discontinued from June 2006.com. HT Next.com covers business and related news in India as well as across the world. Patna. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analyses to its users. The registrations on Shine.com– for jobseekers and employers.com is the integrated offering with Mint.com have crossed 7 million. Other sister publications of Hindustan Times are Mint (English children's business magazine) daily). HT launched a youth daily. placing it as the second most widely read English newspaper in India after The TOI hasawidereachinnorthern India. Lucknow. As part of its aggressive growth strategy and endeavors to build a robust Internet business.com. and runs Shine.The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37. HT Media launched a national business newspaper – MINT. HT Media.67 lakhs). Kolkata. is one of the largest news portals in the country. Nandan (monthly andKadambani (monthly literary magazine). As part of its expansion into electronic media. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000. recognizing the importance of Internet as the most important media vehicle of the future. HT Media has launched Firefly e-ventures. Ranchi. livemint. The business news website. in February 2007 – with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India. in 2004. HTCampus. The group's news portal Hindustantimes.. Firefly also launched an education portal. has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio. Bhopal and Chandigarh. with over 10 million unique visitors and 100 million page views per month.wisimultaneouseditionsfromNewDelhi. It combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools 36 . Mumbai. Hindustan (Hindi Daily). the target audience being students graduating from schools and colleges to help them with their decisions regarding higher education. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analysis to its users.com. Recently Firefly has acquired a social networking site – Desimartini. livemint. through its subsidiary HT Music and Entertainment Company Ltd. and has launched its first portal . HT Media."Strategic Partnerships" . 2 channel in Delhi in a span of just two years. The groups business .is dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. which has grown to become the No.that aid the users to stay abreast with the developments in the business world as well as help them with investments.www.shine. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other.com – to establish its presence in the internet space 37 . entered the FM radio market in key Indian cities with its channelFever 104. This division identifies growth companies and enters into strategic partnerships with them. in consulting partnership with Virgin Radio. As part of its expansion into electronic media. Jharkhand. The company already enjoys a lead in that regard over others due to their existing presence in Delhi. with the latest IRS and NRS surveys showing ―Hindustan Times‖ consolidating its lead over its nearest competitors in key markets of Delhi and Chandigarh and ―Hindustan‖ consolidating its lead in Bihar and Jharkhand. Expanding and leveraging our national footprint a multi-city national presence is a key success factor for players in the Indian newspaper industry. They believe that the Hindi 38 . Towards that end. driven primarily by their entry into Mumbai. in less than a year since launch and had a strong operating performance in FY2006. Improving leadership positions across markets in traditional strongholds like Delhi. thus creating a more attractive offering for customers. national footprint and quality of products.BUSINESS STRATEGY Focus is on strengthening position as a leading player in the media business and increase shareholder value by enhancing the leadership status. Punjab and Uttar Pradesh. Long-term growth strategy is to leverage upon existing strengths to emerge as a cross-media company with a dominant position across all businesses and markets after carefully evaluating the opportunities and threats inherent to the business. demonstrates the efficacy of their growth strategy and their ability to execute it successfully. This takes on added importance because in India. It is their intent to further enhance their geographic footprint in the future in a well evaluated and considered manner. Bihar. Their efforts have been yielding results. Their focus on augmenting their footprint also includes the Hindi market. they are investing in continuous product quality improvements and creating value for advertisers by expanding their reach to emerging market segments. Uttar Pradesh and Punjab. Bihar and Jharkhand the company seeks to optimize readership mix and demographic reach to continue to attract high-quality advertisers. which resulted in higher overall revenues and earnings. the company aims to continually increase the market share and convert rising readership into higher advertising revenues. They penetrated the Mumbai market and were able to achieve a sizeable circulation there in line with their plans. where they already are a strong player. In newer markets like Mumbai. capabilities. advertising revenues are the key drivers of profitability for newspaper companies. as advertisers prefer the convenience of reaching out to a broad audience through a single platform. In addition to that. offers substantial opportunities – especially for a player like them which is already a player of significant size and scale in the Hindi market. They intend to aggressively look for avenues to expand the footprint of ―Hindustan‖.print market. accumulated over the years through their long standing presence in the industry. They consider such customer focus to be an important asset for them and strive to improve their customer focus across their entire organization. especially in high growth regions and locations that are synergestic with their existing editions. Towards that end. Their in-depth understanding of the market and customer mindset. has enabled to identify evolving customer preferences and quickly adapt to such changes. 2012 : Hindustan Times was declared the No. They also attempt to proactively make enhancements and modifications in their offerings that create a longer term affinity among customers for their products and services. October 02. 1 English language daily in Delhi for the 10th time in a row. Improving their customer focus Indian newspaper readers. according to the Indian Readership Survey (IRS) released by the Media Research Users‘ Council .They are also increasing their marketing efforts in their existing markets to capture further advertising revenue for their editions of ―Hindustan‖. For their readers. 39 . they are leveraging technology to provide their advertising clients with a more customer-friendly service interface and a tailored product offering. both in the English and Hindi segments. are very discerning and demand high quality products in terms of both content and layout. they are also imparting training to their staff to improve customer service orientation across all business functions. with a 25% share of the national print advertising spend. they are focusing their research efforts and their product development initiatives on better addressing their changing tastes. Advertisers too prefer more efficient and cost-effective solutions for their requirements. 780 million from Rs. HT has always reflected the concerns and interests of its readers. primarily driven by: • 16% increase in cost of raw material to Rs.619 million from Rs. whole graphics give the reader the bigger picture. the publisher has revamped the news package.233 million PAT declined by 9% to Rs.660 million. The new Weather Report in the city section is as much for the busy executive as for those who are not frequent flyer.the new 28-page magazine. To make the paper even more relevant to their needs. And if that's not enough. Watch out for the 2.368 million from Rs 5. there is the HT Premiere.Minute HT from Monday to Friday. 3.102 million: • 11% growth in advertisement revenues of print segment to Rs.358 million from Rs.A new masthead is not the only change in HT city. 3. Brunch is the guide to the good life. "it's younger." 40 . 1.The publisher has used colour only where it helps to bring alive the mood of the story.828 million • 6% increase in Radio Revenues to Rs 742 million from Rs 699 million EBITDA declined to Rs.Some of the changes will particularly please the busy readers who want a quick news capsule over a cup of coffe. their favorite section now is an easy-to-access slot in the middle of the paper.888 million • 8% increase in circulation revenues to Rs.655 million from Rs.FY2012 Performance Overview (All comparisons with FY2011) Total revenues up 15 % at Rs. 1. 1.809 million EPS (annualized) stood at Rs. 15. 6. and as a definitive lifestyle magazine it's the only one of its kind in the city. 1. more vibrant and more contemporary. 20. the new Thursday pullout on moviesand movie stars. For the young sports fans.230 million due to higher newsprint prices and higher circulation • 22% increase in other expenses to Rs 6. 13. So include yourself with Brunch . 7. 7.Sunday is the day when people want to read something more than just news. HT has a new cricket tutorial by the legendary Geoff Boycott.257 million from Rs.977 million from Rs. 18.04 Board recommends a dividend of 20% The Hindustan Times (HT) has a new look." "The business page is now more corporate and more global. And for the young at heart there's a golf guide. It now offers more on lifestyle and entertainment with a range of options for the five-to-nine life.For readers to turn straight to the Sport pages after page one. The publication has completely redesigned its format with an all-new masthead.Leadership through quality and innovation is the hallmark of The Hindustan Times Ltd. it ensures enhanced ease of reading and convenient handling. Lucknow. dominating the Northern.) Hindustan Times is the first smart-age newspaper in India to evolve into a new international size sleeker and smarter. 41 . the flagship publication of the Group.. Raipur. has editions from Delhi. Bhagalpur. The organisation has been a major force over seven decades in the print media. Hindustan Times. Ranchi. Bhopal. The newspaper is also printed out of 10 centres (incl. sporting a contemporary international look. Patna and Kolkata thus. Chandigarh.. Jaipur. Eastern and Central regions of the country. the Hindustan Times has high prospects of further progressing with no chances of a slowdown. Ranchi. It is expected to improve further in the near future. with its 34.454 crore in the financial year 2010–11 .67 lakh readers spread throughout the country. The newspaper‘s radio vertical outscored others by posting a healthy revenue growth of 52% taking the revenue to INR 43 crore. entertainment. The Readership Survey rated the Hindustan Times the second most extensively read newspaper in 2010. The Hindustan Times‘ revenue reached INR 1. It brings to its loyal and discerning audience. Patna. new economy. With synchronized publications in all the major cities like Delhi. 42 .Achievements and Projects The Hindustan Times circulation was over 1. business tools.com builds on the stories carried in the newspaper and is updated round the clock with latest and breaking news stories along with exclusive coverage by its editorial staff. Bhopal and Chandigarh. exclusive. It carries along the legacy of bringing to its readers credible. authentic and unbiased content.41 million in 2008. business. placing it as the second most widely read English newspaper in India after The TOI The newspaper‘s advertisement revenue has shown a modest growth of 1%. high-calibre content along with in-depth reportage that allows its surfers to follow a story in depth. Hindustantimes. The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37. fashion and lifestyle apart from interactive features like celebrity chats. discussion forums etc. Kolkata.67 lakhs). The site also provides sections written by popular columnists. A comprehensive news website. along with in-depth web exclusives on politics. Mumbai. 3. It is the smart-age newspaper in India to evolve into a new international size. 2. 8. Expanding their reach to untapped market segments. The enlarged operations and enhanced look have also paid off with a substantial increase in circulation across the country. In its endeavor to provide its readers with greater value. 4. These alliances. 9. To Focus on research and changing tastes. 7. To grow a national footprint to complement their national brand. Mid-Day and Deccan Chronicle. which ensures enhanced ease of reading and convenient handling. 5.OBJECTIVES OF HINDUSTAN TIMES-: 1. Leveraging Strong newspaper business as a foundation for growth to other sectors. offering a daily supplement catering to specific target audiences. Supplements like HT Estates (on real estate and interiors) are the first of their kind in their respective categories. Hindustan Times believes in continuous improvement and providing greater value to its readers and advertisers. Hindustan Times has entered into a strategic alliance with The Indian Express. sleeker and smarter. it has revamped its existing supplements and added new ones to its portfolio. To Improve customer focus around their business. In a major incentive for the advertisers as well as the readers. along with its strong presence in North India make it one of the most formidable media players. To strengthen their position as One of the India‘s Print Media Companies. product development on better addressing their 43 . It has set many a standards for its competitors and will continue to do so in the years to come. 6. 44 . 3. To study the responses of customers towards Hindustan Times newspaper 45 . 7. To study the viewpoints of the customers regarding the news coverage provided by Hindustan Times. Research and analysis of the current customer base. To know the market share of Hindustan Times in the market 6. 5. To attract the customers towards the product of the organization using various promotional tools. 8.RESEARCH OBJECTIVES The primary objective of the study is to understand the growth pattern of newspaper segment giving main consideration to newspaper segment of Hindustan Times. 2. To know how many customers are attaching to company annually. To analyze the customer satisfaction and problems 4. Analyzing the competition in the market & comparative analysis of different plans of other media competitors with existing plans of Hindustan Times. Some other objectives of the study are as follows:1. 46 . and an understanding of. This framework is to ensure that relevant information is collected and that too depending upon the objectives of the study. It is a type of conclusive research that has its major objective of describing something like market characteristics or functions.RESEARCH METHODOLOGY RESEARCH DESIGN A research design is simply a plan or framework for a study that is used in collecting and analyzing the data. This research is used when very little is known about the problem being examined. and detailed information needs. descriptive. Descriptive research gives a clear statement of the problem. The research design can be classified into three categories – Exploratory. the problem confronting the researcher. and casual: Exploratory Research It seeks to discover new relationships. emphasis on discovery of ideas. specifies hypothesis. Descriptive Research It attempts to determine the frequency with something occurs or the relationship between two phenomenon's. The purpose of this type of research is to gain insight into problem. The research design used for the project at hand is of exploratory in nature. Exploratory research is used here is flexible and the areas where this type of research used are to know the: Brand preference Attitude of the customers Market potential Buyer's behavior Consumer's awareness. Exploratory research studies are also termed as formulative research studies as its main purpose is to formulate a problem. Exploratory research is always based on small non-representative samples and data obtained are subjected to qualitative analysis. Exploratory research helps to gather information about practical problems in carrying out the research and to provide insight into. It is conducted for the for the reasons like to describe characteristics of relevant group are 47 . where. It is also experimental research as its major objective is to obtain evidence regarding cause and effect relationship. and way of research. to determine the perceptions of product characteristics. As the primary object is to study the market segmentation and strategies secondary objective of the project is to compare Hindustan Times with the existing competitors in the market. what. It requires a planned and structured design. Questionnaire Method. 48 . Experimental research is useful in cases where variables are manipulated in a relatively controlled environment. Causal Research These designs often adopted in order to discover and determine the cause and effect relationship.associated and to make specific predictions. to estimate the percentage of units in a specified population exhibiting a certain behavior. why. when. Source of collecting data Achieving accuracy in any research requires in depth study regarding the subject. The research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. A descriptive design requires a clear specification of who. to determine the degree to which marketing variables. Primary Data Primary data was collected using the following techniques. The main method of experiment research is experimentation and hypotheses are specific. Direct Interview Method and Observation Method. Descriptive research used the following methods:Observation Questionnaires Interviews Examination of records Some of the examples are: Market studies Market share studies Sales analysis studies Image studies. # To these geographical area questionnaire was filled people. wherever required. Sources of Secondary Data #Publication Of The Company #Periodical Of The Company #By Internet Websites # Magazines # Newspapers etc. policies. 49 . Secondary data Secondary data has been used to support primary data wherever needed. # The date during which questionnaires were filled was between six weeks. The questionnaire was a combination of both open ended and closed ended questions. Further direct interview method. the questionnaire method. Procedure: # Target geographic area was Meerut and surrounding areas. It is used to obtain information on Hindustan Times and its competitor history. Lastly observation method had been continuously observes the surrounding environment he works in. # Some dealers were also interviewed to know their perspective.The main tool used was. where a face to face formal interview was taken. # Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given. procedures etc. current issues. Interpreting and representing the findings. Developing the research plan for collecting information implementing the research plan. Collecting and analyzing data. 50 .Research Process Defining the record and research objective. If questionnaire is closed ended then questions are in the form of 'Yes' or 'No' and if questionnaire is open ended then questions are in the form of any numerical form. DATA COLLECTON METHOD The data was collected through research questionnaire method and through visualization for franchise analysis. SAMPLE TECHNIQUES Sampling techniques used in judgment sampling.TYPE OF RESEARCH This is descriptive research as this research includes surveys and fact finding inquires of different kinds. bar chart. A questionnaire was framed then data collected by making it fill by different respondent. DATA COLLECTION The data collected in this research is first hand so it is primary data. DATA ANALYSIS INSTRUMENT Instrument used for data analysis is tabulation of data. It is collected directly from the respondent through questionnaire and through visualization. 51 . As the selection of sample was done according to the researcher's own discretion and all effort were made to keep the research objective. So descriptive research help in knowing about particular item or group of items in other words it describes the state as it exist at present. DATA COLLECTION INSTRUMENT It is closed ended and open ended both types of questionnaire. DATA ANALYSIS TECHNIQUES Analysis of data is done through quantitative method that is numerical figures expressed in percentage. 52 . students and other were major segments that consist of approx.1 Showing category of Respondents Category % of categories of ―Hindustan‖s 35 30 15 20 Students Employees Businesspersons Others 40% 35% 30% 25% 20% 15% 10% 5% 0% 35 % 30% 20% 15% 00 00 00 00 000 East As per survey conducted West North Study was focused on those individuals who read English NewsPaper. 65% of total ‖Hindustan‖ readers 53 . 1 1) What are you doing? (A)Student (B) Employee (C) Businessman (D) Other (please specify). TABLE NO. 1...DATA ANALYSIS Question No.. According to above graph. J.2 Showing No. approx 48% educated individuals are reading those newspapers in Meerut.NO.2 Showing different Newspapers: GRAPH. who know the Hindi very well.Question No. 1.J. of readers of different newspapers Amar Newspaper % Readers of 23 25 21 8 10 1 10 2 ujala D. These two newspapers are read by educated person. 2 2) Which news paper are you reading? 1) Amar Ujala 5) TOI 6) I-next 2) D. 54 . The Hindustan Hindu TOI Inext HT OTHER 30% 25% 23% 20% 15% 10% 5% 0% 25% 21% 8% 10% East West North Dainik jagran and Amar Ujala are the most circulated newspapers. 3) Hindustan 7) HT 8) Other 4) The Hindu TABLE NO. so this is the big opportunity to extend the market and convince them to read Hindustan .1. Only approx 28% educated people reads. 55 .1. 3 3) How do you feel when you hear the name of ―Hindustan‖? ( Please tick on any one of graphics) TABLE NO. 1. of respondents whose attitude towards ―Hindustan‖ Percentage ―Hindustan‖ Mean = 80 of attitude towards 62 Mode 32 6 248 126 26 Good Neutral Bad = Good (248) GRAPH NO.3 Showing attitude of respondents towards ―Hindustan‖ Percentage of attitude towards "Hindustan" Bad 6% Good Neutral 32% Good 62% Neutral Bad Approx 62% educated respondent who don‘t read ―Hindustan‖ but their attitude towards Hindustan is good. This shows ―Hindustan‖ having good brand or image in the mind of potential customers.3 Showing different attitude Attitude(Graphical Scale) No.Question No. of respondents Percentage of Quality of information provided by ― Hindustan‖ Mean = 80 30 Mode 51 10 2 7 Excellent 121 Good 205 Fair 40 Poor 6 say 28 GRAP H NO.Approx 32% educated respondents are having neutral attitude towards Hindustan.4 Showin g % of quality of informa tion of ―Hindustan‖ = Good (205) Percentage of Quality of information provided by Hindustan Cannot 7% Poor 2% Excellent 30% Excellent Good Fair Poor Cannot say Fair 10% Good 51% The quality of information provided by the Hindustan is good because approx. These respondents read Hindustan very hardly.1. They may not be much aware of the importance of Hindustan product. 4 4) What do you think about quality of information of ―Hindustan‖ as compare to other English NewsPapers? (A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say (B) TABLE NO.1.4 Showing scale of quality of information of ―Hindustan‖ Cannot QUALITY No. 56 . 30% respondents said excellent and 51% good. These people know Hindi but like to read. This shows that ―The Times of India‖ information is too specific and the newspaper is too friendly in nature. Question No. 13 ment in Inform.45 12. if we provide at free of cost.5. it means that they are aware about it but 57 .28 13. then are you going to read it? why________________________________________ TABLE NO.5 5) (a) If somebody provide you ―Hindustan‖ at free of cost.1 Showing –Percentage of effect of providing Hindustan at free of cost Effect of provide Hindustan at free of National and cost International News Good Reputation 2% 2% Good Content 7% Not Interested 12% for getting Information 13% Improvement in Language 7% Because you provide Free of Cost 57% According to our survey. 1.1 6.1 Showing effect of providing ―Hindustan‖ free of cost National and Free Improveof Scale percentage of effect of providing ― Hindustan‖ at free of cost Mean 57 7.5.Question No.42 1.79 Mode 2. approx 57% respondents are ready to read ―Hindustan‖ newspaper.Good Good International Not InterEsted Cost Language ation Content Reputation News Approx 60 = Free of cost (57%) GRAPH 1. national and international news. radio.they don‘t want to subscribe it. (b) What will be frequency of reading ―Hindustan‖? (A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever TABLE NO.5. want to read it but they might be thinking that cost of ―Hindustan‖ newspaper is high.2 Showing Frequency of reading newspaper at free of cost 120 100 80 60 40 20 0 117 117 78 67 21 All of the time All of the time Very often Very often Often Often Some thing Some thing Hardly ever Hardly ever If we provide ―Hindustan‖ at free of cost than 234 respondents said that they are going to read newspaper very often. 58 . Approx 12% respondent are not interested to read newspaper because they are getting the news from other sources like TV.5.2 Frequency of reading ―Hindustan‖ at free of cost All of the Very ofFREQUENCY Frequency of 117 67 Mode 78 117 21 time ten Often Some time Hardly ever reading ―Hindustan‖ 117 Mean 80 GRAPH 1. internet or from the market. 31% respondent are ready to read because they know the benefit of reading Hindustan like to get general knowledge. maybe they don‘t feel worth to its price or may be lack of communication of times of India. it means they like this newspaper. 1. it means average people is going read newspaper very often. because of following these three reasons 1. Strongest brand in newspaper 2. ―Hindustan‖ takes opinion from readers not vice-a-versa 59 . 6 6)How much reliable information of ―Hindustan‖ is? (A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all TABLE NO. Question No.6 Showing reliability of Information Very Category Scale No of respondents who think Reliability of information of ―Hindustan‖ Mean 117 80 164 84 Mode 28 7 much Much Not Neutral Much Not at all = Much (164) GRAPH NO.6 Showing reliability of readers on ―Hindustan‖ Information 200 164 150 100 50 0 Very much Much Neutral Category scale Not Much Not at all 117 84 28 7 According to our survey. There may be gap of communication of value or importance of ―Hindustan‖ to target readers. 1. 3. 1. less than 117. approx 281 out of 400 respondents rely on information provided by Hindustan.Mean is 80 which is near to 79. Not adding ―mirch masala” in news by ―Hindustan‖. Question No. 11% 28% required to read other newspaper 6% 60 . They availeble n update themselves by Internet.7 7) Ticks on more than two relevant boxes.1. straints Any sumption For ily Newspaper Hindustan Available Time constrains (134) GRAPH NO.1.Not EasNews Read Other Paper At Newspaper Home to read other newspapers………………. More time consumption to read English NewsPaper (―Hindustan‖) Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement Mention name Prefer to reads at your home TABLE NO.Time Category Scale No.7 Showing the problems faced by respondents Prefer English Time Con. Delhi people do not have time to read newspaper. and radio.V. Time constrains to read any (English and Hindi) newspaper.of pondent IN % Mean res134 31 85 110 28 45 11 Mode 29 6 106 24 Con. T.7 Showing- percentage of respondents having problem to read newspaper prefer English time newspaper at constraints home 24% 31% time consumptio not easily Like metro cities. Educated family is also subscribing one English NewsPaper at their home so their family members are definitely going to read English NewsPaper. ___________________________________________________ More Advertise DISLIKE Respondents who dislike in ― Hidustan‖ In % Mean 232 58 = 66 56 14 88 22 Mode 24 6 Nothing(228) Nothing Ments Sexy Images Other TABLE NO. 8 8) Anything you dislike in ―Hindustan‖.8 Showing- 61 . channels where channels like ―AAJ TAK‖. Approx 28% respondents have problem of time consumed to read any.1. 1.P. state.9 Showing dislike in ―Hindustan‖ by students GRAPH NO. their English is not much improved so they get irritated by this and ultimately they switch over from English to English NewsPaper.V. Question No. In U. most of people‘s mother tongue is Hindi and their culture is also Hindi.They just watch T. so approx 24% respondents prefer to read English NewsPapers at their home. ―IBN 7‖ give information of every half an hour and get news. 1. other Question No. 14% 6% Sexy image 22% Nothing 58% nothing sexy image more ad.9 Showing coverage of local news Strongly Scale Coverage news In % Mean of 59 15 80 86 21 155 39 Mode 84 21 15 4 Agree Agree Uncertain Disagree Strongly disagree Uncertain(155) GRAPH NO.9 9) Lacking in cover local news that other newspapers cover? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.percentage of respodent who dislike in Other "Hindustan" More ad.9 Showing local news cover by ―Hindustan‖ 62 . 1. They like to read local news first than national. More value is above mean that also prove that ―Hindustan‖ lacking in covering local news. They find more local news in local newspaper like Dainik jagran and Amar Ujala. Approx 39% respondents are uncertain about this. It means ―Hindustan‖ is lacking in covering local news or people are not aware about it. Only approx 21% people disagree. Agree 15% Agree 21% Uncertain 39% Strongly Agree Agree Uncertain Disagree Strongly disagree If we look at graph then we can find that approx 36% respondents agree with that ―Hindustan‖ is lacking in covering local news. 63 .4% Disagree 21% S. Here mean is 80 and every data except uncertain are close to mean. Question No. 64 . They think that by reading Hindustan their knowledge.10 Showing people who think Hindustan is going to add value Strongly Scale No.10 Showing - No. status are going to improve.1. 10 10) Do you think ―Hindustan‖ is going to add value to your life? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 99 respondents are uncertain about it. life style.of People who think Hindustan going to add value in their life 32 21 Strongly Agree 79 Uncertain 99 Strongly Agree Agree Agree 169 Uncertain Disagree Strongly disagree 248 respondents agree with ―Hindustan‖ going to add value in their life if they read ―Hindustan‖. So it shows Hindustan‘s importance in their life. of People who think ―Hindustan‖ Agree Agree Uncertain Disagree Strongly disagree going to add value in their life Mean 79 80 169 99 Mode 32 Agree(169) 21 GRAPH 1. 1. 127 respondents agree with this thing. 11 11) Is ―Hindustan‖ providing information effectively to you? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.11 Showing information provided effectively to you Strongly Scale Effectiveness information Mean of 93 80 127 105 Mode 49 Agree(127) ] GRAPH NO 1. 105 respondents are not aware about effectiveness of providing Hindi news.Question No. 65 .11 Showing effectiveness of providing information by ―Hindustan‖ Effectiveness of information Strongly Agree Uncertain Disagree disagree Agree 26 140 120 100 80 60 40 20 0 Strongly Agree 93 127 105 49 26 Agree Uncertain Disagree Strongly disagree Effectiveness of providing news to reader of ―Hindustan‖ is good. . newspaper industry is facing problem.V. 28% respondents are not aware about that which is going to give more knowledge electronic media or print media.V.V. listening radio and new and big sources of information are Internet and mobile.V. radio give more knowledge than Hindustan 9% 13% Uncertain 28% S. And because of this. people like assess this. 12 12) Are T.. People like to watch T. T.12 Showing T. 1.. radio.V and RADIO give more knowledge than Hindustan Strongly Scale knowledge ―Hindustan‖ In % Mean more than 82 20 80 120 30 110 28 Mode 51 13 Agree(120) 37 9 Agree Agree Uncertain Disagree Strongly disagree GRAPH NO. So 50% respondents agree with T.12 Showing - T. and new emerging threat mobiles are now main source of information.V. radio and internet give them more knowledge than a newspaper.Question No. 1. Agree 20% Strongly Agree Agree Uncertain Disagree Strongly disagree Agree 30% Internet. 66 . Radio or internet giving more knowledge than ―Hindustan‖? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 92% ANALYSIS -: The above chart depicts that mostly people are more conscious about availing the schemes as 92% people avail the schemes as per our survey. Have you availed any scheme in newspapers so far? ( )Yes ( )No schemes prefrence yes no no. 8% yes . Q 14.Q 13.Which news do you like most in a newspaper? Business news General news Political news Other Life style news 67 . 16% business political life style general other ANALYSIS-: Hence the above chart shows that majority of the people like general news. 24% political. 4% general.news preference other. 68 . 24% life style . 24% people like political news and business news While 4% people said other kind of news and 24% people said life style related news. 32% business. 91% ANALYSIS -: 91% OF THE RESPONDANTS say that now price of the newspaper is reasonable as compared to other newspapers WHEREAS 9% people said no as per according to them other newspapers were comparatively cheap.? YES NO price reasonability 100% 80% 60% 40% 20% 0% yes Series1 no no. Do you think that price of newspaper is reasonable now as compared to other newspapers. 69 .Q15. 9% yes. SWOT ANALYSIS OF HINDUSTAN TIMES Competitive strengths The following are principal competitive strengths which differentiate them from other Indian print media companies. better rates and more attractive business arrangements than many of their competitors. STRONG NATIONAL BRAND-: Hindustan Times is one of the leading media brands in India. 4. EDITORIAL EXCELLENCE-: Their newspapers are recognize for their superior editorial content and their unbiased and independent reporting. 1. LEADING PRINT MEDIA COMPANY-: as a leading print media company they believe that we attract higher ad-n spend. PROFESSIONAL MANAGEMENT-: They have executive management team that have blend of Media industry experience and professional expertise drawn across different countries. 3. The brand commands respect and creditability and offers competitive advantages when entering new markets like Mumbai. 2. 70 . Hindustan times journalists have won numerous media industry awards and re well recognized for their excellence. Bihar.5. 3. THREATS Still there is intense competition in market so other newspaper companies like TOI can pose a threat for it by using counter strategies against it. OPPORTUNITIES It can successfully target People living in chandigarh as most of the people are high profile and educated people so by improving it‘s quality and providing schemes in terms of promotional pricing and free gifts it can have a successful launch. So this was the reason people were not preferring this newspaper instead of good quality newspaper and coupons schemes. Uttar Pradesh and surrounding areas. There was a delay in 71 . WEAKNESSES 1. COMPLAINTS NOT HANDLED PROPERLY-: handling complaints of people. quickly gaining strong market shares in these markets. FREE GIFTS NOT PROVIDED LIKE OTHER COMPANIES-: As other companies were providing free gifts like ToI but free gifts were not provided to households. EXPERIENCE IN LAUNCHING NEWSPAPERS IN MARKETS-: They have successfully launched newspapers in markets such as Mumbai. we got feedback that newspaper was not reaching regularly. It captures generally untapped markets before HT can reach so this can pose a threat. IRREGULAR DISTRIBUTION -: The complementary copy of Hindustan times was send about in 2000 addresses but at most of the places we visited. So due to irregular distribution the newspaper was not reaching to the target readers 2. and status. are providing more knowledge than Hindustan.V. Educated people also like to read. 248 out of 400 think ―Hindustan‖ is going to add value in their life. Hindustan is providing good schemes to its readers. 8.V. Readers liked very much the Mansoon Dhamaka offer of Hindustan 72 . But 39% respondents are uncertain about it. radio and T. and status. 1..FINDINGS. Customers are aware about the Hindustan newspaper. improvement in reader‘s life. approx 36% respondent agree with ―Hindustan‖ lacking in covering local news. then 57% of respondent going to read it. 3. If any newspaper does not cover local news. Now if we provide ―Hindustan‖ at free of cost. which influence the sale of the Hindustan. Most of the customers are satisfied with the service of Hindustan. 31% respondents do not have time to read newspaper because of tight schedule or job. 11. They like to take information. 12. 2. Good service is the factor. They get news from T. Due to good branding. 9. because of their convenience with English language. internet and radio. 10. it means Meerut people do not feel worth to its prices or money is more important them and frequency of reading ―Hindustan‖ (if we provide ―Hindustan‖ at free of cost) is very often because 234 out of 400 respondents are ready to read ―Hindustan‖ every day. news from electronics media only. 5. Due to good branding. then nobody is interested to subscribe it. 4. internet. 7. 6. who are ―Hindustan‖ readers. 248 out of 400 think ―Hindustan‖ is going to add value in their life. improvement in reader‘s life. Approx 65% respondents are students and employees. 50% respondents agree with. CONCLUSION 73 . The following conclusions were made on the basis of descriptive research. 5. 8. It was also observed that 92% Of the people with whom we surveyed had already availed schemes while rest of the people had not availed. 2. It has a diversified business in print media. content of the newspaper. The competition was so intense due to other newspapers that were offering promotional schemes. Majority people prefer general news in newspaper in our area of survey rather than business and political news. 7.Majority people immediately subscribed the newspaper after listening towards the schemes. This shows that people are now more attracted towards schemes. It was also observed that majority people take decision for which newspaper to buy based on feature that services should be good in terms of regular distribution and some other factors. still it is facing 74 . Hindustan is the second largest newspaper in English NewsPapers in Meerut. 3. 4. 9. which was undertaken by using survey method : 1. 6.Although HT newspaper has become a leading newspaper competition from its rivals like Times of India. Majority people are satisfied with the quality.CONCLUSION The Hindustan is one of the famous brand names in print media sector in Meerut region. Customers are satisfied and want to read Hindustan. The supplements of Hindustan are liked by customers. Provide information effectively 6. Non-Hindustan have good attitude towards Hindustan. 3. They rely on information given by Hindustan. 7. 2. 5. 4.During survey we found some strengths of Hindustan like1. 75 . Hindustan will add value to their life. They think ―Hindustan provide quality of information‖. The schemes provided by Hindustan are liked by consumers. 76 . TOI is giving stiff competition to Ht so in response to the strategies they are applying Ht should immediately launch Unique promotional strategies. raincoats (for rainy seasons) free health camps for them etc. Instead of giving Coupons to customers only second page of coupon booklet should be torn and should be given as proof to customers rest all booklet should be given to the vendor 77 .Following are some suggestions for Hindustan Times newspaper-: HT should also provide free gifts with subscription to households along with students because as for households ladies are more interested about listening schemes only if gifts are provided. HT should try to capture the untapped markets well before any other rival should reach to it. Thus in order to maintain good relations with the hawkers they can be provide with the bicycles. Company should itself allot a vendor for customers in case if the customers are facing the problems due to irregular distribution. In order to get proper feedback of customers satisfaction. post-purchase behavior surveys should be conducted at regular intervals In a distribution channel of newspapers hawkers are last channel through which newspapers are delivered to the final consumer. 78 . 7. 8. 79 considerable . 3. Unintelligent answers or misinterpretation of any question by the respondents could not be corrected. The respondents from whom primary data was gathered any times displayed complete ignorance about the complete branded range. During the study on many occasions the respondent groups gave us a cold shoulder. Non-response rate is very high. Some retailer/whole sellers gave a biased or incomplete information regarding the study. 6.. Some retailers did not answer all the questions or did not have time to answer. Money played a vital factor in the whole project duration. Lack of proper information and experience due to short period of time. Questionnaire can be administered to respondents who have amount of education. 4. 10. The following point in this direction would add to our total deliberations— 1. Lack of time is the basic limitation in the project. Success and effectiveness mainly depends on the co-operation of the respondents. Some retailer/whole sellers refuse to cooperate with the queries. So didn't respond. Distribution strategies of Hindustan Times are not up to the mark Despite the fact that the questionnaire method is widely used in marketing research it has several important limitations.LIMITATIONS No project is without limitations and it becomes essential to figure out the various constraints that we underwent during the study. In many situations researcher is not in a positions to detect the respondents is bias. At times customers are not ready to listen to the information given to them because they are too angry with the whole processing system. 5. 9. which was being studied. Inability of respondent to provide correct information. 2. Unwillingness of respondent to provide information. 80 . New Delhi) Third Edition(2002) Marketing Management (Author.Bhandrai) Print 2004. Business Statistics.. New Delhi) Ninth Edition (2000) Marketing Management (Author.Philip Kotler) (Publish by Pren Tice-hall of India PVT.2004.7th edition 81 .P.2001 Gupta S.Sultan Chand &Sons.G C Beri) (Publish by Tata McGraw Hill Publishing Co. J Douglas.R S Sexana) (Publish by Himalya Publication. New Delhi) Second Edition(2001) Marketing Management (Author.Research Methodology Methods and Techniques. LTD. Dalrymple.12th edition.New Delhi.New Delhi. LTD.BIBLIOGRAPHY Marketing Research (Author.R. LTD. second edition ―Kothari C.Wishwa Prakshan.Marketing Management. New Delhi) 13th Edition(2002) Research Methodology (Author.Rajan Sexana) (Publish by Tata McGraw Hill Publishing Co..New Delhi.John Wiler&Sons. QUESTIONNAIRE Name: Address: Telephone No.: Occupation: Salaried Business Self Employed Unemployed Others (specify) _____________ Question No. 1 Which news paper are you reading? 1) Amar Ujala 5) TOI 6) I-next 2) D.J. 3) Hindustan 7) HT 8) Other 4) The Hindu Amar Newspaper % Readers of ujala D.J. Hindustan The Hindu TOI Inext HT OTHER . 82 Question No. 2 How do you feel when you hear the name of ―Hindustan‖? ( Please tick on any one of graphics) Question No. 3 What do you think about quality of information of ―Hindustan‖ as compared to other English NewsPapers? (C) Excellent . Question No.4 If somebody provides you ―Hindustan‖ at free of cost, then are you going to read it? why________________________________________ (B) Good (C) Fair (D) Poor (E) Cannot say National and Free Improveof Scale percentage of effect of providing ― Hindustan‖ at free of cost (b) What will be frequency of reading ―Hindustan‖? (A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever 83 InternaGood tional Not InterEsted ment in Inform- Good Cost Language ation Content Reputation News TABLE All of the Very ofFREQUENCY Frequency of reading ―Hindustan‖ Mean Mode time ten Often Some time Hardly ever Question No. 5 How much reliable information of ―Hindustan‖ is? (A) Very much (B) Much Very Category Scale No of respondents who think Reliability of information of ―Hindustan‖ Mean Mode much Much Neutral (C) Neutral (D) Not much Not Much (E) Not at all Not at all Question No.6 13) Ticks on more than two relevant boxes. Time constrains to read any (English and Hindi) newspaper. More time consumption to read English NewsPaper (―Hindustan‖) Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement Mention name Prefer to reads at your home 84 to read other newspapers………………. Question No. 7 14) Anything you dislike in ―Hindustan‖. More Ad- vertisements DISLIKE Respondents who dislike in ― Hidustan‖ In % Mean Mode Nothing Sexy Images Other Question No.8 Lacking in cover local news that other newspapers cover? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale Coverage news In % of Agree Agree Uncertain Disagree Strongly disagree Question No. 9 Do you think ―Hindustan‖ is going to add value to your life? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.1.10 Showing people who think Hindustan is going to add value 85 V. Radio or internet giving more knowledge than ―Hindustan‖? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale knowledge ―Hindustan‖ Mean Mode more than Agree Agree Uncertain Disagree Strongly disagree 86 .Strongly Scale No.. of People who think ―Hindustan‖ Agree Agree Uncertain Disagree Strongly disagree going to add value in their life Mean Mode Question No. 11 Are T. 10 Is ―Hindustan‖ providing information effectively to you? B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree Strongly Scale Effectiveness information Mean Mode ] of Agree Agree Uncertain Disagree Strongly disagree Question No. Q 12. Do you think that price of newspaper is reasonable now as compared to other newspapers.? YES NO 87 .Which news do you like most in a newspaper? Business news General news Political news Other Life style news Q14. Have you availed any scheme in newspapers so far? ( )Yes ( )No Q 13.