A SUMMER INTERNSHIP PROJECT REPORT ON “INVESTORS PREFERENCE ON DEMAT AT MARWADI” MARWADI SHARES & FINANCE LTDPREPARED BY VERONICA .K. VAGHELA M.B.A SEMESTER III Academic year 2010-2011 Roll No : 43 Enrollment No : 107730592027 SHRI SUNSHINE EDUCATION TRUST DEPARTMENT OF MANAGEMENT (Shri Sunshine Education Trust, Rajkot) Page 1 (Shri Sunshine Education Trust, Rajkot) Page 2 (Shri Sunshine Education Trust, Rajkot) Page 3 RESEARCH FINDINGS & CONCLUSION 12. HYPOTHESIS/HYPOTHESES 7.CONTENTS Topics Declaration Preface Acknowledgement 1. RESEARCH TOPIC 4. IMPLICATION OF THE STUDY 14. Company Overview 3. Industry Overview 2. RECOMMENDATION & SUGGESTIONS 11. RESEARCH METHODOLOGY 8. RESEARCH PROBLEM 5. RESEARCH OBJECTIVES 6. Rajkot) Page 4 . SCOPE FOR THE FUTURE STUDY 15. LIMITATIONS OF THE STUDY 13. BIBLIOGRAPHY/REFERENCES (Shri Sunshine Education Trust. DATA ANALYSIS & INTERPRETATION 9. STATISTICAL ANALYSIS/HYPOTHESIS TESTING 10. K. IIIrd Semester hereby declare that the report for “ Summer Training Project” entitled from 1st June. This has not been submitted to any other university for securing in any examination [Veronica . Vaghela] Veronica . 2011 is my own work and has been carried out under the guidance of Prof Khushbu Dave of DEPARTMENT OF MANAGEMENT.Veronica . Vaghela student of Department of Management.K. SHRI SUNSHINE EDUCATION TRUST. Rajkot (INGujarat). Vaghela Place : Rajkot Date : (Shri Sunshine Education Trust.K. Rajkot) Page 5 . 2011 to 15 July.DECLARATION I undersigned Ms. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research is on the topic “ Investors preference on demat account of marwadi shares and finance ltd”. The research provides an opportunity to the student to devote their skills knowledge and competencies required during the technical session. Rajkot) Page 6 .PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person. (Shri Sunshine Education Trust. I achieved a better knowledge about share market. who has been a constant source of inspiration for me during the completion of this project.Khushbu Dave . all those who have kept my spirits surging and helped delivering my best (Shri Sunshine Education Trust.Acknowledgement It was a great opportunity for me to work with Marwadi shares & Finance Ltd. Mihir Bhimani. He gave me invaluable inputs during my endeavor to complete this project I am also extremely grateful to Mr. Firstly. I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible. pioneers in the field of Finance Industry. I am indebted to all staff of Marwadi Shares & Finance Ltd for their valuable support and cooperation during the entire tenure of this project. Not to forget. Rajkot) Page 7 . Training Manager. I would like to thank our college Guide Ms.. who have given me this opportunity to work with him and gain valuable insights. Rajkot) Page 8 .(Shri Sunshine Education Trust. month of training. It also includes different skills workshop including the contents.EXECUTIVE SUMMARY Training and development is the essential job of human resources department of every organization. Most important in training process are the ice breakers and games which help the trainees in feeling relaxed and refreshed. The training design included departments. objectives of the skills imparted to the employees. It is necessary to help employees in dealing with the changes caused by the changing business environment. sequence of training and methods of training. Each level in organization was considered as separate entity and training procedure for them was also different. Rajkot) Page 9 . (Shri Sunshine Education Trust. A proper matrix was formed differently for each level highlighting the requirements to be trained. and their training needs. research advice. Marwadi Group is driven by its three founder directors Shri Ketan Marwadi. whose various investment needs Marwadi Group are servicing. personalized services through qualitative service and prompt redressal of queries. indicates their index of customer credibility.General Information & Company Profile : Marwadi Group is a widely renowned financial services group in Saurashtra. it became a corporate member of National Stock Exchange of India Ltd. (Shri Sunshine Education Trust. speed of execution. Ltd. Marwadi Group‟s Vision now stands proven with NSE now at the commanding heights of Indian securities market. Marwadi Group has more than 338000 customers. At present 30% of the Company owned by Caledonia Investments plc and the India Capital Growth Fund – highly respected UK listed institutions. Marwadi Group has built up customer trust and reliability. Shri Deven Marwadi an expert at risk management systems and Shri Sandeep Marwadi who is guiding the technology and systems in the Company. The company has always been driven by a desire to create values for its customers by ethical and transparent business practices. (MSFPL). MSFPL‟s perspicacity had it that in future this new platform – which was highly leveraged on technology – would be the main liquidity purveyor in securities business. which was then an untested platform for securities trading. (popularly known as NSE). It had its genesis in the year 1992 with the incorporation of Marwadi Shares & Finance Pvt. reverence for professionalism and implementation of cutting-edge technology. In the year 1996. a Civil Engineer by profession and the major brain behind Marwadi Group. Rajkot) Page 10 . talented. Marwadi group strength lies in its team of confident. young.66.51% and in Retail Segments 3. having above 6247 Concurrent Trading Terminals its turnover on exchange reaches 1. With a Network of more than 83 branches and more than 700 Franchisee/Sub-brokers.02%.71. 1. qualified & experienced professionals to carry out different functions under the capable leadership of its management. A convincing index of its customer loyalty is that nearly 75% of its customers have been with Marwadi Group for many years. Rajkot) Page 11 .000 Broking clients and 1. (Shri Sunshine Education Trust.000 DP clients. Marwadi Group has immersed growth with a team of more than 800 dedicated employees serving more than 3117 pin codes. Secondfloor. Bhavnagar. Ltd.marwadionline..Company Profile NAME OF FIRM :Marwadi Shares and Finance Pvt.com.Porbandar Keshod.Surendranagar (Shri Sunshine Education Trust. Radha Krishnan Road.Near Kathiawar Gymkhana. PHONE NO. AWARDS AND CERTIFICATE: - ISO 9002 (For demat services) FORM OF ORGANISATION :- Pvt. Jamnagar. Ltd. WEEKLY OFF:- Sunday BRANCHES:- Mumbai. REGISTERED OFFICE: - 12. YEAR OF ESTABLISHMENT :- 1991 ADDRESS:- Marwadi Shares and Finance Pvt Ltd.RAJKOT –360 001.:- (0281) 2481313. LimbdaLane JAMNAGAR. Rajkot) Page 12 . Gondal.Junagdh.Manavadar. 2468131 E-MAIL WEB SITE:www. Dr. AvantikaComplex. . it became a corporate member of National Stock Exchange of India Ltd. In the year 1996. Rajkot) Page 13 . They enter into the stock market coincided with Government's initiative to give a modern Stock exchange. when acquired membership of National Stock Exchange of India Ltd. Relying on your judgment. (popularly known as NSE).effective trading and settlement system. NSE was therefore a result of Government‟s policy to modernize stock market and give our investors a cost . which was then an untested platform for securities trading. we used technology extensively which resulted in efficient client servicing. Marwadi had very early on seen that the future lay in the ability to network and use technology to its fullest possible extent. we became the first Corporate DP in 1998 to bring this concept to investor's doorstep in Saurashtra.History & Development History Marwadi Shares And Finance Pvt. Marwadi had then very presciently felt that this development would change the very structure and content of the market. Ltd. Marwadi Sales and Finance P. was in corporated in the year 1992. it was the time when Govt. Soon it became a member of SKSE and also started its depository services. Ltd. It also saw the synergy that lay in providing a bouquet of services under one roof. had just started liberalization. Then. when Depository system was introduced to automate the settlement system. Capital market being at the base of every thing else was among the first few sectors taken up for liberalization and alignment with global benchmarks. It is this realization that led us in the year 2003 to go for membership of National Level Commodity Exchanges. which were set (Shri Sunshine Education Trust. Caledonia Investments plc.99 lakh investors and it's growing. Caledonia is an investment trust listed on the London Stock Exchange with net assets in excess of £1. Rajkot) Page 14 . Development In the last 15 years Marwadi group has grown into a network of more than 83 branches with an 800+ committed professional people and around 700+ channel partners across India.2 billion. Utilize ultra modern technology for timely.67% equity stake in Marwadi. enabling it to pass on the advantage to customers. and Marwadi Shares and Finance Limited has announced that Caledonia has acquired 19. . seamless and accurate data processing. Promptly respond to customer issues in order to maximize client‟s satisfaction. Proactively seek customer‟s feedback in improving upon our service delivery modes. Marwadi got 5 th rank in best broking houses also. have achieved a leader's position by ensuring total satisfaction of customers through world class services. (Shri Sunshine Education Trust. After establishing supremacy in Gujarat. Its bold initiatives starting with the journey from capital market up to commodities market has given them synergies in operations. As and organization. Marwadi has kept the faith of over 2.up as part of Govt's policy to bring commodity market on par with the capital market in terms of integrity and practices. now expanding nationwide and to fuel growth plans they recently raised capital from UK-based investment companies. “We are delighted to welcome Caledonia as a shareholder. “We are very pleased to have made this investment which we believe will assist Marwadi in realizing the great potential this business has for further growth in India. (Shri Sunshine Education Trust. Rajkot) Page 15 . Mr. a Guernsey (UK) registered investment Company listed on AIM in London had subscribed for 15. Commenting on the investment. We look forward to a long-term association with them and are confident that with their valuable support. we can realize our vision to make Marwadi one of India‟s leading retail brokerage houses.” Ketan Marwadi further states that earlier in the month of December 2006. Chief Executive of Caledonia. ICGU Limited.India Capital Growth Fund Limited. Chairman of Marwadi.66% stake Equity in Marwadi through its Mauritius subsidiary. said. Tim Ingram.” Ketan Marwadi. said. To know the dynamics of market place more than ever before. at MSFPL are engaged in that effort. Rajkot) Page 16 . we. in order to sharpen our retail focus and for that they are planning out to expand their network a n d i t s l o n g t e r m g o a l i s t o b e c o m e a f i n a n c i a l s u p e r m a r k e t wi t h o u r financial chain-stores. At last. We at MSFPL. We at MSFPL are committed to world-class financial services.View of manager We have dedicated research team churning out projection and prediction about micro and macro fundamentals. The product enhancement in the marketing place has now led to a greater need on the part of all of us. spread throughout the length and breadth of our country. (Shri Sunshine Education Trust. We at MSFPL are trying to use wealth to customers or clients‟ maximum advantage we are committed to delivering value to our clients at the least cost. strive to make investments a pleasurable excise for all investors. You hear about it any time it reaches a new high or a new low. But where did it all start? The need for stock exchanges developed out of early trading activities in agricultural and other commodities. Most stock exchanges are auction markets. may involve brokers buying from and selling to dealers . trading. Rajkot) Page 17 . Stocks of public limited companies are bought and sold at a stock exchange. you don't have to actually go to a stock exchange. for institutional and individual investors. For example. bonds. (Shri Sunshine Education Trust.A BRIEF HISTORY OF STOCK EXCHANGES: Do you know that the world's foremost market place ³New York Stock Exchange´ (NYSE). and he or she will buy or sell your stock on your behalf. in which prices are determined by competitive bidding. The exchange makes buying and selling easy. The stock market or bourse. All stock exchanges perform similar functions with respect to the listing. Obviously. India's premier stock exchange Bombay Stock Exchange (BSE) can also trace back its origin to as far as 125 years when it started as a voluntary non-profit making association. stocks and stock markets are important. a stock exchange is an organized market place for securities(like stocks. differing only in their administrative machinery for handling these functions. who does business with the BSE. BSE . options) featured by the centralization of supply and demand for the transaction of orders by member brokers. say. and clearing of securities.you can contact a broker. Trading may occur on a continuous auction basis.In certain types of stock or it may be conducted through specialists dealing in a particular stock. But what really are stock exchanges? Known also as News on the stock market appears in different media every day. and you also hear about it daily in statements like 'The BSE Sensitive Index rose 5% today'. started its trading under a tree (now known as 68 Wall Street) over 200 years ago? Similarly. Online Trading is a service offered on the Internet for purchase and sale of shares. From a get together under a 'Neem Tree' way back in the 1830s. Vadodara. they allow you to buy and sell shares via Internet. several stock exchanges have been established in the major cities of India. was established in April 1993. In Online Trading. These orders are routed to the Stock Exchange without manual intervention and executed thereon in a matter of a few seconds. Hyderabad. traders found it easier to use credit that required supporting documentation of drafts. The country's second stock exchange was established in Ahmedabad in 1894.Computerized networks also made it possible to connect to each other and have fostered the growth of an open. Today. even older than the Tokyo Stock Exchange. you place orders on your stockbroker either verbally (personally or telephonically) or in a written form (fax). promoted by leading financial institutions. Bangalore. Kanpur. global securities market. During the middle Ages.India's other major stock exchange National Stock Exchange(NSE). Ludhiana. (Shri Sunshine Education Trust. Pune. Delhi. notes and bills of exchange. Chennai. may be traced back to 12th century when transactions occurred in commercial bills of exchange. Rajkot. NSE and OTC). Bhubaneswar. brokers have taken their trading rooms to the Internet. Bombay Stock Exchange was established in 1875 as 'The Native Share and Stockbrokers Association' and has evolved over the years into its present status as the premier stock exchange in the country. the CSE was formally established in May 1908. Known as online brokers. Indore and Meerut. Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them. Mangalore. computerized organizations . Patna.followed by the Calcutta Stock Exchange (CSE). most of the global stock exchanges have become highly efficient. CSE can also trace its origin back to 19thcentury. The history of the earliest stock exchange. Kochi. There are now 23 recognized stock exchanges ² Mumbai (BSE. you will access a stockbroker's website through your internet-enabled PC and place orders through the broker's internet-based trading engine. The first stock exchange in India. Over the years. Rajkot) Page 18 . Ahmedabad. Calcutta. In the real world. Guwahati. Jaipur. the French stock exchange. which was founded in 1878. Coimbatore. It may be noted that BSE is the oldest stock exchange in Asia. Full service online brokerage is linked to existing brokerages. Brokerage rates here are higher. Rajkot) Page 19 . (Shri Sunshine Education Trust.There are 2 types of online trading service: 1. Some provide quality research.] Discount brokers and 2. other don‟t. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed.] Full service online broker. Discount online brokers allow you to trade via Internet at reduced rates. Rajkot) Page 20 . For analyze the trading pattern and investment pattern of commodity traders and government servants.ONLINE TRADING PROCESS : The various transactions involved in online trading can be shown from the point of view of the: Client Broker Stock Exchange. (Shri Sunshine Education Trust. OBJECTIVE AND SCOPE OF THE PROJECT To analyze the view of commodity traders. I have taken data from the local area of the Rajkot city. To know the investment pattern of commodity traders and people. To make understand the process of future commodity trading in India. Sandeep Marwadi Director Director (Shri Sunshine Education Trust. Rajkot) Page 21 . Deven Marwadi Mr. Ketan Marwadi Managing Director Mr.Mr. The organization enjoys a large market share with highly loyal customers. From a decade. all financial service groups are offering stock -broking and Commodity . The company has been famous for its various services in different sectors viz. Marwadi is a Gujarat based financial service group dealing in equities / commodities broking and portfolio management services. NCDEX and MCX. Marwadi also offer depository services as DP of NSDL and CDSL (Shri Sunshine Education Trust.Profile of Marwadi Shares & Finance Ltd. who in-turn provides a huge business to them. Cash market. Rajkot) Page 22 .broking through NSE. Marwadi Shares and Finance Limited is a huge and very reputed organization in the world of securities and finance. BSE. derivatives and commodities. Rajkot) Page 23 . “YOUR MONEY IN SAFE HANDS”.MSFL’S Philosophy The Group has its basic philosophy. Which proves the transparency of Marwadi Group in business Marwadi Group your money in safe hands 1 (Shri Sunshine Education Trust. Among BSE‟s top ten volume Drivers in the equity segment during the year 2007-08. (Shri Sunshine Education Trust. In the year 2007.National & International Image The Marwadi Group has emerged as one of the top 20 stock broking houses in India. Dubai and Singapore. At present 30% of the Company owned by Caledonia Investments plc and the India Capital Growth Fund – highly respected UK listed institutions. Ranked 23rd among the most trusted companies of Gujarat by SARA in association with Zee Business. Received Approval from FMC to open commodity business at Chicago. Ranked 23rd among the most trusted companies of Gujarat by SARA in association with Zee Business. raised capital from a UK-based investment companies. London. Among BSE‟s top ten Volume drivers in F&O segment in the year 200607. Rajkot) Page 24 . Ranked 5th leading Brokerage House of India by Dun & Bradstreet Among BSE‟s top ten Volume drivers in F&O segment in the year 200607. Rajkot) Page 25 .Mission & Vision (Shri Sunshine Education Trust. Rajkot) Page 26 .Management Team (Shri Sunshine Education Trust. Manager-DP Front/Back Office SR. V. Tushit Mangukiya : Mr. Jayantilal Sardhara : Mr. Sandeep Marwadi CTO SR. Manager-Marketing : Mr. Sanjay Thakrar : Mr. /General & HR SR. Jatin Vora : Mr. VP-Business Dev. Manager-Commodity SR. Hasmukh Pipaliya : Mr. Mihir Bhimani : Mr. Manager-Pay-In-Collection SR. Manager-Admin. SR.Suresh Vinchhi : Mr. Leena Purohit : Mrs. Digant Patel SR. Manager-Branding SR. Reena Raval : Mr. Laxman Sonagara : Mr. Lakhan Bambhania : Mr.P. Manager-EDP Asst. V. ASST. Parag Changels Page 27 (Shri Sunshine Education Trust. Arvind Gamot : Mr. ASST. Manager-Training SR. Manager-Operation SR. Akshay Goswami : Mr. Haresh Maniar : Mr. Manager-Audit & Compliance Asst. Bhargav Pathak : Mr.Management Team MANAGING DIRECTOR WHOLE TIME DIRECTORS : Mr. V.Bharatbhushan Arora : Mr.P.MF : Mr. & HR VP-Accounts & Finance Joint VP – DP Joint VP –System Joint VP –Compliance Joint VP-Finance & Accounts Joint VP-Finance & Accounts ASST. Manager. V. Manoj Mankad Mr. Rushi Vasu : Mr. Ketan Marwadi : Mr.P.Jayant Vithlani : Mr. Vinod Rathod : Mrs. Rajiv Bhatt : Mr. Mihir Bhimani : Mr. Deven Marwadi Mr.P. Dushyant Raval : Mr. Hasmukh Pipalia : Mr. Rajkot) . ASST.Risk Management Manager-IPO & MF Manager-I BT Asst. Raj Jivrajani : Mr. Manager. Rajkot) Page 28 .Organization Structure BOARD OF DIRECTOR GENERAL MANAGER DP FRONT TRADING ACCOUNT TECHNOLOGY DP BACK AUDIT & COMPLIANCE SOFTWARE (Shri Sunshine Education Trust. Milestones 1992 Marwadi Shares And Finance Pvt. Rajkot) Page 29 . (Shri Sunshine Education Trust. Ltd. Became a corporate member of National Stock Exchange of India (NSE) 1996 1998 Became a member of Saurashtra Kutch Stock Exchange (SKSE) Launched Depository services of Depository Participant under (NSDL) 1999 2000 Commenced Derivative trading after obtaining registration as Clearing and Trading Member in NSE. was incorporated. Rajkot) Page 30 . Ranked 5th largest stock broking company by D&B 2008 (Shri Sunshine Education Trust. a wholly owned subsidiary of India Capital Growth Fund.Became a corporate member of BSE 2004 Launched Depository Services of Depository Participant under CDSL Launched Portfolio Management Services 2005 2006 The Company raised private equity from ICGU Limited. 2007 The Company raised further private equity from Caledonia Investments Plc. MSFPL converted to Public Limited (Marwadi Shares And Finance Limited). Motilal Oswal. SKSE. 1 Security Company.000 or so clients bespeaks this ability to create a critical mass. Largest distributor network. So company can diversify their business in other financial services in Debt Market and Insurance Market. Our huge customer-base of 75. Expertise in funds & portfolio management. THREATS: MARWADI is facing competition with new entrant like Karvey Security and old players like Sharekhan. WEAKNESS: There are some complaints from customer‟s side regarding irregular customer service in some cases. This customer-base is a handy reservoir for clients for any new service that we may introduce. OPPORTUNITY: MARWADI can utilize the dominant position it has and optimally use the huge network of its partners and clients. Our success in commodities broking (Where we have about 1000 clients and about 150 sub-intermediaries) bears ample testimony that our customers are willing takers for the additional services that we have introduced from time to time. Wide range of schemes & investment plane offer. Saurashtra no. can‟t convince their clients about the helpfulness of the services provided by the company. Rajkot) Page 31 . Angle Broking and many new and local players (Shri Sunshine Education Trust.SWOT ANALYSIS STRENGTHS : Lies in our ability to network and create a critical mass for any class of product / service. it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN). a demat account. sell and transact shares without the endless paperwork and delays. As of April 2006. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. Rajkot) Page 32 . It is also safe. is a type of banking account which dematerializes paper-based physical stock shares.Overview of Demat Account Demat account allows you to buy. This account is popular in India. and the deadline for submission of PAN details to the depository lapsed on January 2007. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. the abbreviation for dematerialized account. secure and convenient. (Shri Sunshine Education Trust. In India. fake securities. counterfeiting and loss due to fire. • Automatic credit into demat account of shares.Why demat? The demat account reduces brokerage charges. avoid filling up of transfer deeds. Rajkot) Page 33 . thefts etc. arising out of (Shri Sunshine Education Trust. theft or mutilation. even one share can be sold. enables quick ownership of securities on settlement resulting in increased liquidity. Benefits of Demat Account • A safe and convenient way to hold securities. and obtain quick receipt of such benefits as stock splits and bonuses. • Reduction in transaction cost. • No stamp duty on transfer of securities. Further. • Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. makes pledging/hypothecation of shares easier. • No odd lot problem. • Elimination of risks associated with physical certificates such as bad delivery. Demat account holders can also avoid stamp duty (as against 0. postal delays and loss of certificates in transit. • Nomination facility. and provides easy receipt public issue allotments. it eliminates risks associated with forgery.. • Immediate transfer of securities. • Transmission of securities is done by DP eliminating Correspondence with companies. It also helps you avoid bad deliveries caused by signature mismatch.5 per cent payable on physical shares). • Reduction in paperwork involved in transfer of securities. avoids confusion in the ownership title of securities. delays. interceptions and subsequent misuse of certificates. Rajkot) Page 34 .Bonus /split /consolidation /merger etc. • Holding investments in equity and debt instruments in a single account. thefts. Deletion of deceased's name. • It is a safe and convenient way to hold securities compared to holding securities in physical form. • It eliminates delays.can be affected across Companies by one single instruction to the DP. etc. fake Certificates.. Benefit For Investors Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip‟s to be settled in Demat mode. trades up to 500 shares can be settled in physical form. . • Instantaneous transfer of securities enhances liquidity. physical settlement is virtually not taking place for the apprehension of bad delivery on • Account of mismatch of signatures. (Shri Sunshine Education Trust. registration of power of attorney. Although. etc. forgery of signatures. address. • No stamp duty is levied on transfer of securities held in Demat form. • Change of name. : If 100 securities of company ABC & 200 securities of company PQR are registered in the name of X as first holder & Y as second holder. (Shri Sunshine Education Trust.In case of a minor. 4 . other conveniences.In cases of holdings of a partnership firm. a court order should be obtained. the account should be opened in the name of the Karta 6 . 3. the depository account should be opened in the name of the minor and the guardian‟s name should be mentioned. 5. you will need to open two accounts one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder.Points To Remember 1. if 100 securities of company ABC are registered in the name of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder. Whereas. 2. You may choose your DP based on your evaluation of their reputation. In case of holdings of a HUF. service standards. etc. For selling the securities of the minor. one account in name of X as first holder & Y as second holder is sufficient. Open depository account with the same holding pattern as there on Existing physical securities you will need to open separate accounts for every different combination of holding pattern E. Rajkot) Page 35 . the account should be opened in the name of the partner(s).g. Account opening procedure should typically take 2-5 days. charges. The guardian will sign as signatory on behalf of the minor. ) to prove that the certificate belongs to the person whoforwarded the DRF. 8 . contact your DP.Only securities registered in the name of the account holder can be dematerialized. 9 .Only securities admitted by NSDL can be dematerialized. Thus it may take you a month from the date you hand over shares.7. The list is available with your DP. 11. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 15 . In case of any difficulties. 16. ALL the joint holders sign their DRF 13.If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. (Shri Sunshine Education Trust. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname. etc. In case there is any problem in processing the DRF. would be processed. ask for additional documentation (like bank attestation/notarization. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent. 14. 10. provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. the issuer/ their R & T agent may at the time of demat confirmation. Rajkot) Page 36 . contact your DP and if he cannot resolve the problem you may contact NSDL. to receive demat credit. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 12. So a demat account is a must for trading and investing. the Securities and Exchange Board of India (SEBI). practically all trades have to be settled in dematerialized form. (Shri Sunshine Education Trust. nobody wants physical shares any more. Rajkot) Page 37 .Is demat account a must? Dematerialization? Dematerialization. Although the market regulator. is the process by which an investor can get his physical share certificates converted into electronic form maintained in an account with a depository participant. called 'demat‟ in short. You can dematerialize only those share certificates that are already registered in your name and belong to the list of securities admitted for dematerialization at the depositories. has allowed trades of up to 500 shares to be settled in physical form. Now a days. (Shri Sunshine Education Trust. In other words. An investor wishing to utilize the services offered by a depository has to open an account with the depository through a depository participant.5% in stamp duty. you save 0. the investor receives bonuses and rights into the depository account as direct credit. National Securities Depository Limited and Central Depository Securities Ltd. Rajkot) Page 38 . In India there are two such organizations viz. There is no loss of certificates in transit and it saves substantial expenses involved in obtaining duplicate certificates. Who is a Depository Participant ? The market intermediary through whom depository services can be availed of by investors is called a Depository Participant (DP). As per SEBI regulations. brokers. a DP could be an organization involved in the business of providing financial services like banks. thus eliminating the risk of loss in transit. The depository concept is similar to the banking system with the exception that banks handle funds whereas a depository handles securities of the investors. Also. It increases liquidity of securities due to immediate transfer and reduces registration in brokerage for trading in dematerialized shares. a depository can therefore be conceived of as a bank for securities. What are the advantages of depository services ? Trading in the demat segment completely eliminates the risk of bad deliveries. It also avoids the cost of courier and notarization simultaneously obviating the need for further followup with your broker for shares returned for company objection. custodians and financial institutions. as and when the original share certificates become mutilated or are misplaced.Who is a depository ? The organization responsible for maintaining an investor's securities in the electronic form is called a depository. This system of using the prevailing distribution channel (mainly constituting DPs) helps the depository to reach a wide cross-section of investors spread across a large geographical area at a minimum cost. In the case of transfer of electronic shares. Rajkot) Page 39 .(Shri Sunshine Education Trust. Rajkot) Page 40 . 2005 advised that with effect from January 09. 2006. Further. SEBI has rationalized the cost structure for dematerialization by removing account opening charges. provided the BO Account/s at transferee DP and at transferor DP are one and the same. production of PAN card in original at the time of opening of account has been made mandatory effective from April 01. no charges shall be levied by a depository on DP and consequently. 2005. The DP may revise the charges by giving 30 days notice in advance. which is also called BO ID (Beneficiary Owner Identification number). transaction charges for credit of securities. under his signature. In case the BO Account at transferor DP is a joint account. which details rights and duties of investor and DP. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository. The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. SEBI has vide circular dated November 09.Steps involved in opening a demat account First an investor has to approach a DP and fill up an account opening form. The DP will open the account in the system and give an account number. i. (Shri Sunshine Education Trust. identical in all respects. 2006. the BO Account at transferee DP should also be a joint account in the same sequence of ownership. Further. All applicants should carry original documents for verification by an authorized official of the depository participant. Besides.e. the investor has to sign an agreement with DP in a depository prescribed standard format. and custody charges vide circular dated January 28. Rajkot) Page 41 .(Shri Sunshine Education Trust. ) Once your depository account is opened. etc.. The agreement will contain the fee structure of your DP. Fill account opening form (available with your DP). check with the DP. along with your DP Id no. If not. You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically.. DP would give you Client Id no. Your DP would give you a list of deadlines for giving instructions for various depository activities viz. should be quoted in all your future correspondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent. 2. Give your DP the duly filled account opening form with introduction documents as may be required. purchase etc. Sign agreement with DP (agreement will state rights & obligations of both parties). 6. (Shri Sunshine Education Trust.Preserve these carefully. dematerialization. Forms a unique combination. Your DP would give you a copy of this signed agreement for your record. 3. transfer for effecting sale. (Account no. Rajkot) Page 42 . 3. Your DP would give you pre-printed instruction slips for depository services viz.. This Client Id no.Rights 1.. Both these nos. Procedure 1. 5. 4. 2. No minimum balance is required to be maintained in a depository account. You can open more than one depository account in the same name with single DP/ multiple DPs. delivery instruction for trades. your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. banks usually offer additional incentives to customers who open a demat account with them. In fact. (Shri Sunshine Education Trust. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Rajkot) Page 43 . issued by a. a savings account holder has an edge over the nonaccount holder. If you plan to open a demat account with a bank. Central/State Government and its Departments. Along with the application form.Required Documents The extent of documentation required to open a demat Account may vary according to your relationship with the institution. Statutory/Regulatory Authorities. Here is a broad list (you won‟t need all of them though): Documentary Requirements ----. b.Demat Account For Individual Client (A) Proof of Identity PAN Card (Compulsory) – account will be opened as per PAN name Passport Voter ID card Driving license MAPIN card Identity card/document with applicant‟s Photo. Electricity bills (not more than two months old). e. ii) Identity card/document with address. Scheduled Commercial Banks. Credit cards/Debit cards issued by Banks.c. Public Sector Undertakings. Central/State Government and its Departments. giving the new address in respect of their own accounts. issued by a. g. f. Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student). Residence Telephone bills (not more than two months old) and Leave and License agreement / Agreement for sale. Professional Bodies such as ICAI. Bar Council etc. i) Self-declaration by High Court & Supreme Court judges. (B) Proof of Address Ration card Passport Voter ID card Driving license Bank passbook / Bank Statement Verified copies of a. d. to their Members. c. ICSI. h. ICWAI. Public Financial Institutions.. b. Rajkot) Page 44 . (Shri Sunshine Education Trust. Colleges affiliated to Universities (this can be treated as valid only till the time the applicant is a student) g. to their Members. Statutory/Regulatory Authorities. ICWAI. (Shri Sunshine Education Trust. d. f. Bar Council etc.b. e. Public Sector Undertakings. Scheduled Commercial Banks. c. Public Financial Institutions. Professional Bodies such as ICAI. Rajkot) Page 45 .. Post Audit 4. Separate Proof 10. Execution of Agreement 8. Pre Audit of KYC forms 2. Contact Details 12. Verification of PAN 9.Demat Account 13. Trading KYC entry on marwadionline.com (Shri Sunshine Education Trust. Stamping Requirement for Trading Account 6.Trading Account 5. Pre-Requisite Before Starting Trading 11. Stamping Requirement for Demat Account 14. Account Opening 3. Documentary Requirements ----. Documentary Requirements ----. Rajkot) Page 46 . Verification of Signature of Client 7.1Know Your Client Related Activities (KYC Department) KYC At A GLANCE 1. Contact Details for Demat Segment 15. Designation.Date of Birth or date of incorporation .Phone no.Pre-Audit of Account Opening Forms. (Shri Sunshine Education Trust. 3 Post Audit of Forms with the Entry made in the System Documentary Requirements ----. Opening/Releasing of Client Account for trading in Capital. Commodity and Currency Derivative Market and Allotment of Unique Client Code and forwarding the same for mapping thereto. Bank & DP details and Agreements etc. Signatures. Rajkot) Page 47 .For Partnership Firm. the name of @ Proprietor of the proprietary firm cannot open trading account once account in the name of proprietorship firm is opened. 2. Address. Societies at list one contact details are required * Contact Person‟s Name. 1. details are compulsory . Trust. contact Number. Public & Private Company. HUF. A proof in proprietor is to be submitted. . inter alia verification of completeness of the Forms with respect to its Proofs.Trading Account Notes: @ Proprietary account is treated as Individual account. @ As per recent circulars following. DP Account Opening activation takes place in DP Back Office Department. with STD codes or Mobile no.In person verification . Rajkot) Page 48 . Declaration letter signed by all partners (specimen given in KYC) (Shri Sunshine Education Trust.For Individual NRI Client Copy of PAN card is compulsory Copy of complete passport (date of expiry should be beyond 6 months) Copy of address proof of residence in India and abroad POA in favor of person resident in India Copy of PAN card of POA holder Copy of Address proof of POA holder RBI permission/PIS Account proof For HUF: PAN Card copy in the name of HUF Address Proof in the name of HUF Bank A/c Proof in the name of HUF Demat A/c Proof in the name of HUF ID Proof in the name of Karta (preferably PAN) Address Proof in the name of Karta List of family members in HUF For Partnership Firm: PAN Card copy in the name of Firm Photo ID proof of all partners (preferably PAN) Certified copy of the partnership deed Address Proof in the name of the Firm Address Proof of all the partners Authorized Partners‟ Demat A/c proof. For Company: Copy of PAN card in the name of Company Address proof in the name of Company Demat A/c proof in the name of Company Bank A/c proof in the name of Company Certified copy of Memorandum and Articles of Association of the Company Certified copy of last 2 years Annual Report Certified copy of last 2 years IT return Certified List of present directors Certified List of present shareholding pattern Copy of photo id proof of all present directors (preferably PAN) Copy of Address proof of all directors Certified copy of Board Resolution for 5 opening Trading Account (specimen given in KYC) Stamping Requirement for Trading Account On the Cover Page of the KYC Form. the details in the following stamp must be filled in completely and correctly by Employee of the MSFL only (Shri Sunshine Education Trust. Rajkot) Page 49 . All the proofs must be stamped and signed as under: For Branch Office: VERIFIED WITH ORIGINAL Sign: ___________________________________ <name of the branch manager> MARWADI SHARES AND FINANCE LTD. <name of the branch> For Sub-brokers: VERIFIED WITH ORIGINAL Sign: ____________________________________ <name of the person who is verifying> <trade name> <city> 7 Execution of Agreement Franking charges of Rs. 100/- per Exchange are charged to Client. (Shri Sunshine Education Trust, Rajkot) Page 50 8 Verification of PAN As per SEBI guideline, PAN card of the client needs to be checked on the Income Tax site. 9 Separate Proof In case of client opening DP and Trading Account simultaneously, provide separate proofs for both the accounts. 10 Pre-Requisite Before Starting Trading As per SEBI circular an UCC (Unique Client Code) detail needs to be uploaded to the respective exchanges before start trading, otherwise penalty of Rs. 1000/- per day is charged. After UCC details is uploaded to the Exchange successfully, trading code will be mapped in the ODIN ID to commence trade Notes: 1) All the joint account holders has to submit proof of (preferably PAN) and proof of address 2) If the client is specifying a correspondence address which is different from the permanent address, a proof for such address is also required to be submitted. identity (Shri Sunshine Education Trust, Rajkot) Page 51 For Minor PAN card of minor. Birth date certificate. Proof of address and identity of guardian. One passport size photograph of the minor and guardian. Guardian to sign across photograph of the minor. For HUF Account shall be opened in the name of Karta only. PAN card of HUF Address and identity proof (preferably PAN) of Karta. (in accordance with point „A‟ referred above) Karta should sign the account opening form under the stamp of HUF. For Corporate Entity PAN card of the corporate entity. Certified true copy of the resolution authorizing opening and operating of the account. Memorandum and Articles of Association. One passport size photograph of each authorized signatories. Introduction by an existing account holder or by the applicant's bank Address proof of the corporate entity. For NRIs Passport copy all pages PAN NRE Bank account details in case of NRI – Repatriable account NRO Bank account details in case of NRO – Non Repatriable account Foreign address proof If local address is provided and proof of local address Page 52 (Shri Sunshine Education Trust, Rajkot) (Shri Sunshine Education Trust. Copy of certificate of registration under the Societies Registration Act. Certificate of registration of trust under the societies registration act/public trust act. RBI registration. For Trust PAN card details of trust. Memorandum and Articles of Association. In case of FII. Introduction by an existing account holder or by the applicant's bank One passport size photograph of each authorized signatories. Introduction by an existing account holder or by the applicant's bank One passport size photograph of each authorized signatories. Memorandum and Articles of Association. Certified true copy of the resolution authorizing opening and operating of the account. Address proof of the corporate entity. Certified true copy of the resolution authorizing opening and operating of the account. Trust deed and rules. List of Members on the board of trustees. 1980. For FIIs and OCBs For Societies RBI permission POA if any PAN of FII/OCB Copy of certificate of registration from SEBI. Certified true copy of the resolution authorizing opening and operating of the account. PAN card details of the society. List of managing committee members. if any. Rajkot) Page 53 . Names of authorized signatories, designations and specimen signatures. One passport size photograph of all authorized signatories. Stamping Requirement for Demat Account Front page ALL THE ACCOUNT OPENING FORMS must be stamped following details: with the All the Client Signature must be taken on the stamp ALL THE PROOFS must be stamped with the following details: (Shri Sunshine Education Trust, Rajkot) Page 54 Contact Details for Demat Segment Activity Employee Name Contact No. E-Mail Pre-Audit of DP Account Form Chetan Vaghela Vimal Dave 0281-3011127 Cell 99798 62137 [email protected] et Trading KYC online entry on marwadionline.com ->BackOffice -> security broking -> kyc form (Shri Sunshine Education Trust, Rajkot) Page 55 Products & Services offers: Equity & Derivatives: Can look for an easy and convenient way to invest in equity and take positions in the futures and options market using their research and tools. To start trading in Equity, all you need to do is open an online trading account. You can call them and they will have their representative meet you. You can get help opening the account and get guidance on how to trade in Equity. Commodity: You can enter the whole new world of commodity futures. Investors looking for a fast-paced dynamic market with excellent liquidity can NOW trade in Commodity Futures Market. The Commodity Exchange is a Public Market forum and anyone can play in these vital Commodity Markets. Marwadi Commodity Broker (P) Ltd can certainly be your point of entry to the Commodity Markets. Marwadi is a registered trading-cum-clearing member of NCDEX and MCX. Internet Trading: Making the right trade at the right time! E-Broking service, which brings you experience of online buying and selling of shares with just a click. A detail resource like live quotes, charts, research and advice helps you take proper decisions. Their robust risk management system and 128 bit encryption gives you a complete security about money, shares, and transaction documents. (Shri Sunshine Education Trust, Rajkot) Page 56 Marwadi offer services to customer such as advises on the minimum lot to applied in case of refer and details and data to be furnished into IPO form. Marwadi offer bidding services at all major location in Saurashtra and Kutch there by enabled the interline investors to subscribes qualitative IPOs.IPO: An active player in the primary market with waste customer base and reaching lands. backed by in-depth. Rajkot) Page 57 . So if you are looking to invest in mutual funds. (Shri Sunshine Education Trust. Marwadi offers you a host of mutual fund choices under one roof. Mutual Funds are an attractive means of saving taxes and diversifying your investment portfolio. information and research to help you invest smartly. Marwadi scripts even fill up the form for related clients. Then distribution breathe network spread through out the offer Saurashtra peninsula. Marwadi bidding for all booked bills IPOs being floated through NSE network. Mutual Funds: Transact in a wide range of Mutual Funds. 2 Here chi.square test is used to test the hypothesis.05 Step – 4 (Shri Sunshine Education Trust.1 H0. Rajkot) Page 58 .HYPOTHESIS TESTING Step . 2 = (fo-fe) 2/fe Step – 3 The appropriative type 1 error rate is 0.People like to convert their share electronically Ha – People do not like to convert their share electronically Step . 04 36.04 (fo-fe)2/fe 0.96 6.000043 0.00032 Step – 6 Null hypothesis is accepted. People like to convert their share electronically.Step – 5 Gather the data Fo 51 37 7 5 Fe 51.00145 0. Rajkot) Page 59 .0000313 0.96 5. (Shri Sunshine Education Trust. Hypothesis testing. Charts. Data collection design 2. 2. Analysis of dataSecondary data – SWOT analysis Primary data – Graph. It includes 4 steps :1. 3.RESEARCH METHODOLOGY OBJECTIVES OF THE STUDY : The objective of my Project is to gain knowledge about how an organization works and in particular setup of a stock broking house. Data collection designSource of primary data is Questionnaire Source of secondary data is Company details. Rajkot) Page 60 . Websites. (Shri Sunshine Education Trust. Measurement of data 4. Analysis of data 1. Sampling design 3. Measurement of dataCategorical data 4. Sample designProbablistic sampling design is done through Simple random sampling. one can also define research methodology as a scientific and systematic search for required information on a specific topic. TYPE OF RESEARCH ANALYTICAL RESEARCH: It has to used facts or information already available and analyze these to make a critical evaluation of material. (Shri Sunshine Education Trust. Rajkot) Page 61 . To learn the marketing techniques that is used to acquire a client. SECONDARY OBJECTIVE : To study the competitors strengths and weaknesses INTRODUCTION Research Methodology refers to search of knowledge . The word research methodology comes from the word “advance learner „s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.PRIMARY OBJECTIVES OF THE PROJECT ARE : To learn about company routine working . (Shri Sunshine Education Trust.METHODS OF DATA COLLECTION In the project work Primary data secondary data (both)sources of data has been used. it becomes necessary to collect data that is appropriate. and hence. There are several ways of collecting the appropriate data which differ considerably in context of money costs. Rajkot) Page 62 . SecondaryData Primary data collection: In dealing with real life problem it is often found that data at hand are inadequate. time and other resources at the disposal of the researcher. Primary data can be collected either through experiment or through survey. DATA SOURCES: PrimaryData. The data collection for this study was done in the following manner: Through personal interviews: Rigid procedure was followed and we were seeking answers to many preConceived questions through personal interviews.(Internet . journals) Sample size – 100 (Shri Sunshine Education Trust. Secondary sources of data: In the secondary sources of data is used. magazine . Rajkot) Page 63 . Through questionnaire: Information to find out the investment potential and goal was found out through questionnaires.books. . Rajkot) Page 64 .DATA ANALYSIS (1) Gender Ratio Male 88 Female 12 (2) Age 20-30 25 30-40 45 Above 40 30 (3) Occupation Professionals Businessmen‟s Employee at private sector 6 55 11 Employee at govt sector 28 (Shri Sunshine Education Trust. Rajkot) Page 65 .Q.1 Are you aware of stock market? a) Yes b) No Yes No 100% 0% 120% 100% 80% 60% 40% 20% 0% 100% Yes 0% No Interpretation Through above study it can be said that all people included in the sample Are aware of stock market. (Shri Sunshine Education Trust. though all of them are aware of stock market. It is concluded that 72% of them deal in shares and 28% of them do not deal in shares. (Shri Sunshine Education Trust.Q. Rajkot) Page 66 .2 Do you deal in share? a) Yes b) No Yes No 72% 28% 80% 70% 60% 50% 40% 72% 30% 20% 10% 0% Yes No 28% Interpretation :By asking this question we can know that how many people deal in shares. (Shri Sunshine Education Trust.Q. Rajkot) Page 67 .3 Are you aware of DEMAT? a) Yes b) No Yes No 94% 6% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 94% 6% Yes No Interpretation – Here more number of people are aware of demat account. 4 Duration for which has been investors has been transacting in stock exchange? a) Less than 1 year c) 2 year b) 1 year d) More than 2 year Less than 1 year 1 year 2 year More than 2 year 5% 8% 9% 78% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 5% Less than 1 year 8% 1 Year 9% 2Year More than 2 year 78% Interpretation:- After asking about the duration of attachment I know that most of investor is connect with commodity about more than 2 Years but not satisfied change in present figure.Q. So first of all Try to aware investors about demat account. Rajkot) Page 68 . (Shri Sunshine Education Trust. And 15% of them did not prefer to answer.Q. Rajkot) Page 69 . (Shri Sunshine Education Trust.5 Do invest frequently or occasionally? a) Frequently b) Occasionally Frequently Occasionally Can‟t say/ No answer 20% 80% 15% 15% 20% 65% Interpretation – 85% of them are investing occasionally it may be because they might be investing where they are giving their service and only 20% of them are investing frequently. Q. And people with dematerialized script are more.6 Which type of script you have? a) Physical b) Dematerialized Physical Dematerialized 12% 88% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Physical Dematerialzed 12% 88% Interpretation – There are less number of people having physical script may be due to lack of awareness. Rajkot) Page 70 . (Shri Sunshine Education Trust. 7 Why have you not dematerialized your script? a) Lack of awareness b) Liability of changes Lack of awareness Liability of changes 85% 15% Sales 100% 50% 15% 85% 0% Lack of awareness Liability of change Sales Interpretation :85% of them said that it was lack of awareness about the demat account and 15% of them thought that its liability costs is more. Rajkot) Page 71 .. (Shri Sunshine Education Trust. Q. Rajkot) Page 72 . (Shri Sunshine Education Trust.8 Do you like to convert your share electronically? a) Yes b) No Yes No 58% 42% No 42% Yes 58% 0% 10% 20% 30% 40% 50% 60% Interpretation :As per the data majority of the individuals like to convert their share electronically because it is consuming less time and 42% of them do not like it may be due to lack of knowledge. Rajkot) Page 73 .9 In which securities do you invest? a) Equity c) Debenture b) Bonds d) Can‟t say/No answer Equity Bonds Debenture Can’t say/No answer 42% 22% 30% 12% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Equity Bonds Debenture Can’t say / No answer 12% 22% 30% 41% Interpretation :- When ask the people about investment in stock market most of people gave their first preference in Equity and second preference in Debenture and last preference in bonds and 12% of them didn‟t gave any answer.Q. (Shri Sunshine Education Trust. Q. (Shri Sunshine Education Trust. Rajkot) Page 74 .10 On what basis you have taken your decision of opening demat account? a) Service b) Convenience Service Convenience 47% 53% 60% 50% 40% 30% 43% 53% 20% 10% 0% Service Convenience Interpretation:Here 23% of them are those investors who are investing where they are working it may be their jobs and majority of them are investing as per their convenience. 11 Are you satisfied with your demat service provider? a) Yes b) No Yes No 100% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes 0% No 100% (Shri Sunshine Education Trust.Q. Rajkot) Page 75 . (Shri Sunshine Education Trust. Rajkot) Page 76 . And 20% of them did not prefer to give answer.12 What problems do you centrally face when you trade in securities? a) Non transfer of shares b) No problem Non transfer of shares No problem Can‟t say/No answer 23% 57% 20% 60% 50% 40% 30% 20% 10% 0% 57% 23% 20% Non transfer No problem of shares Can't say/No answer Interpretation :- Here 23% of them face the problem of non transfer of shares and majority of them do not face any problem.Q. Rajkot) Page 77 .e. (Shri Sunshine Education Trust. majority of them prefer Bse i.13 Which exchange do you prefer to deal with? a) Nse b) Bse Nse Bse 46% 54% 60% 50% 40% 30% 54% 20% 10% 0% Nse Bse 46% 0 Interpretation :When asked to individual about the exchange..54% and 46% of them invest in Nse.Q. Q.14 How do you view yourself? a) Arbitrage c) Short term investor b) Hazel Arbitrage Hazel Short term investor 21% 36% 40% 40% 35% 36% 40% 30% 25% 21% 20% 15% 10% 5% 0% Arbitrage hegel Speculator Interpretation :After getting response from respondent It can see that most of investor view their selves as “Short Term Investor” and also some view their selves as “Hazel” and there are very few they view themselves as “Arbitrage” . Rajkot) Page 78 . (Shri Sunshine Education Trust. Rajkot) Page 79 . (Shri Sunshine Education Trust.com Others Kotak street online 22% 6% 4% 6% 60% 2% Sales 22% 2% 6% 60% 6% 4% Marwadi Kotak street online India bulls Motilal oswal ICICIDirect. icici direct.Q.com Others Specify __________ Marwadi India bulls Motilal oswal ICICIDirect.oswal.com Others Interpretation :As per the above data share of marwadi is 22% while others like kotak.while others include HDFC. India bulls.15 In which company you would like to deal? a) Marwadi c) India Bulls b) Kotak street (online) d) Motilal Oswal e) ICICI direct. Angel broking are having 60%. They should provide should offers and facilities to their customers to increase their attractiveness about demat. Company should find out its existing customer. 5. this should be avoided.RECOMMENDATIONS Company should more focus on the promotion of its online offering. SUGGESTION 1. Company has to facilitate its online services with solid research and advices which help the investors to do the various investments. For opening an account they require lots of signatures in a kit. Online trading should provide online a/c. who are doing offline trades and make them aware about the ease and benefits of online trade. Company has to provide online trading software at the minimum or free charges. The Brand image of Marwadi Ltd. and trained them if required. 2. 3. (Shri Sunshine Education Trust. Rajkot) Page 80 . 4.They should provide proper guidance to their customers about demat.They should focus on print and electronic media advertisements to make more people aware about them. And also change the Market strategy. 1. 3. 2. is good in market but according to customer satisfaction the company has to provide the better service. 4. to every customer with trading & DMAT account. People are moving towards demat account than physical script. Demat account in near future will become so popular that everyone Should start investing through demat account. Although the business generation becomes easier with time as we serve more people who then get added up in the loyal client age. but because of lack of knowledge about using it they still stuck to the physical script. Also the corporate remains a very important segment which gets business in bulk but retail cannot be ignored which makes your business ticking. Customer remains in the pivotal position.Research Findings & Conclusion The future of demat is very bright. Thus time and service are two most factors to get in this field. More investors are consider demat as a better. (Shri Sunshine Education Trust. Rajkot) Page 81 . Still there are many people who have do not computer or internet connection or they do not invest through demat account . Conclusion To get initial success in this field is very difficult. because of its rapid growth & development and huge acceptance. The study is limited to the different schemes available Under the Demat account selected. which might not be representing the whole country.LIMITATION The time constraint was one of the major problems. Rajkot) Page 82 . There might be a difference between the actual and projected results. The time duration to carry out the survey of all the areas of Rajkot was very short (Shri Sunshine Education Trust. The lack of information sources for the analysis part. The sample size for the survey of people was limited to 100 respondents. Geographical locations This survey was restricted to Rajkot city. Research also depends on surveyors‟ bias & his/her ability to analyze the data & draw conclusion. The results are totally derived from the respondent‟s answers. Rajkot) Page 83 . It covers the step-wise collection of data collection and the representation of the data together with the analysis.ending and one always learns from a new experience. This project is a step towards gaining knowledge about real world and putting the theory of practice. It also includes some suggestions put forward hoping it would help the company achieve its vision. I shall look forward to and gratefully acknowledge all suggestion on this small step I have taken. The report consists of a step-wise effort towards meeting the objectives of the study.SIGNIFICANCE OF THE STUDY :- Every research is conducted to fulfill certain objective and these objectives in turn fulfil some purpose. (Shri Sunshine Education Trust. I sincerely believe that road to improvement is never. As we all know services are intangible and we cannot predict its quality. as they are quite annoyed with the phone call. But I try to collect as accurate information as possible. The data on websites might be possible. Lack of Techno Savvy people and poor Internet penetration :Since most of the people are quite experienced and also they are not techno savvy. they are quite comfortable to trade via phone. Misleading concepts:Some people think that Shares are too risky and just another name of gamble but they don‟t know it‟s not at all that risky for long investors. they try to hide information.LIMITATIONS OF THE PROJECT : Services of competitors: We cannot give proper comment on competitor‟s service still we use it. telephonic information and offices visit. not get updated. proper assurance of right information:No The main data sources are websites. Rajkot) Page 84 . Mostly people comfortable with traditional brokers :As people are doing trading from their respective brokers. Lack of awareness of Stock market :Since the area is not known before it takes lot of time in convincing people to start investing in shares primarily in IPO. Sometimes. it is a thing to feel not to see. Also Internet penetration is poor in India. Some respondents are unwilling to talk:Some respondents either do not have time or willing does not respond. (Shri Sunshine Education Trust. This study can be applied to find out an effective distribution channel to enhance the sale of by-product of MARWADI SHARES & FINANCE LTD. From the present study we can know the market share of different by-products and accordingly formulated strategy to enhance it . The study can be used to design a proper product. 5. 2. price. place & promotional strategy for stock market. (Shri Sunshine Education Trust. .SCOPE OF THE STUDY:These are some of the following scope of the study:1. 3.The result of marketing success of different by-product can be interpreted to assess the rate of employee‟s satisfaction in that department (marketing). The present study can be extended to assess the present marketing condition of stock market.4. Rajkot) Page 85 . Rajkot) Page 86 .(Shri Sunshine Education Trust. have good return of investment. According to me MSFPL will definitely achieve their objectives in near future due to their team spirit and consumer oriented working environment Hence. (Shri Sunshine Education Trust. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. MSFPL knows what are their objective and how will they reach there? MSFPL is having good research team which constantly in touch with current market situation and consumers preferences. MSFPL has advance technologies in the field of finance and they are also using it at its optimum level. I concluded that whatever efforts have been putted by MSFPL is the subject to recommendation and I wish them to achieve their targets in near future.CONCLUSION Marwadi Demat Account is better than other Demat account. MSFPL has clear vision and working system. Rajkot) Page 87 . Marwadi shares and finance Ltd. Working environment of MSFPL is also good and every executive officer has its own identity in the firm. conclusion D u r i n g my p r o j e c t r e p o r t . Marwadi shares and finance is still growing industry in India. a l l t h e s t a f f me m b e r s o f MSFPL found to be goods and co-operative. Rajkot) Page 88 .3 Are you aware of DEMAT? a) Yes b) No Q.1 :.____________________ Are you aware of stock market? a) Yes b) No Q.__________________ :.2 Do you deal in share? a) Yes b) No Q.4 Duration for which has been investors has been transacting in stock exchange? a) Less than 1 year c) 2 year b) 1 year d) More than 2 year (Shri Sunshine Education Trust.Questionnaire On Investors Preference on DEMAT at MARWADI Name Contact Number Occupation Age Male/Female Q.__________________ :.__________________ :.___________________ :. 11 b) Convenience Are you satisfied with your demat service provider? a) Yes b) No Q.7 Why have you not dematerialized your script? a) Lack of awareness b) Liability of changes Q.8 Do you like to convert your share electronically? a) Yes b) No Q.6 Which type of script you have? a) Physical b) Dematerialized Q.12 What problems do you centrally face when you trade in securities? a) Non transfer of shares b) No problem c) Can‟t say/No answer (Shri Sunshine Education Trust.Q. Rajkot) Page 89 .5 Do you trade frequently or occasionally? a) Frequently b) Occasionally c) Can‟t say/No answer Q.9 In which securities do you invest? a) Equity c) Debenture b) Bonds d) Can‟t say/No answer Q.10 On what basis you have taken your decision of opening demat account? a) Service Q. 13 Which exchange do you prefer to deal with? a) Nse b) Bse Q.14 How do you view yourself? a) Arbitrage c) Short term investor b) Hazel Q. Rajkot) Page 90 .15 In which company you would like to deal? a) Marwadi c) India Bulls b) Kotak street (online) d) Motilal Oswal e) ICICI direct.Q.com Others Specify __________ (Shri Sunshine Education Trust. com www.indiabulls.Bibliography:www.com www. (Shri Sunshine Education Trust.sharekhan.com www.com.com www. Rajkot) Page 91 .marwadi shares& finance.scribd.google.icicidirect.com www.