1. Powered by Ahmet Furkan GÜNEŞLİ Mert TEPECİK Emrah DELİDUMAN Mehmet ÖZCAN Mustafa KESKİN 2. Definition of Cruise Usually, a very large passenger ships that makes a roundtrip with several enroute stops, and takes on passengers only at the port where the trip begins and ends. 3. History of Cruise • The cruise of the Augusta Victoria in the Mediterranean and the Near East from 22 January to 22 March 1891, with 241 passengers including Albert Ballin and wife, is often stated to have been the first ever cruise. Christian Wilhelm Allers published an illustrated account of it as Backschisch (Baksheesh). • The first vessel built exclusively for this purpose was the Prinzessin Victoria Luise of Germany, designed by Albert Ballin, general manager of Hamburg-America Line. The ship was completed in 1900. 4. The practice of cruising grew gradually out of the tradition of transatlantic crossings, which never took fewer than four days. In the competition for passengers, ocean liners added luxuries—the Titanic being the most famous example—such as fine dining and well-appointed staterooms. 5. Company Profile 6. Company Profile MSC Cruises is the market leading cruise company in the Mediterranean, South Africa and Brazil MSC Cruises is a privately owned European company, employing 15,500 staff around the world and present in 45 countries. The fleet comprises 12 ships 7. QUALITY CERTIFICATIONS 6 Golden Pearls (best ship for environmental care) CLEANSHIP-AWT (waste water treatment) EAN-SEA2 and CLEAN-AIR (controlling emissions) ISO 14001 (environmental management) ISO 22000 (food safety management) OHSAS 18001 (safety management) Green Planet award (eco-friendly facilities) Venice Blue Flag (reducing emissions) CIAL award (aluminium recycling) ISO 9001:2000 (quality management) ADA COMPLIANCE (Onboard MSC Fantasia and MSC Splendida there are ADA-compliant facilities for guests with disabilities) 8. Company’s Business Activity Freight Transportation Cruise Shipping 9. Macro Environmental Analysis Demographic : Demographic profile of the average cruise passenger would correspond to a 55-year-old university-educated person, married, employed and with an annual income over USD75,000 10. Technology and the Environment : As the number of cruise passengers continues to grow, cruise lines are investing in new technology to reduce their impact on the environment 11. Here are some recent and enhanced industry initiatives : Recycling Energy efficiency Reverse Osmosis systems Shore power or 'cold ironing‘ Wastewater systems 12. Social and Cultural Impacts Positive impacts: Cultural exchange Social activities Labor issues Revitalization of culture and traditions 13. Social and Cultural Impacts Negative Impacts: Cultural clash Changes of local identity 14. Political and Legal Factors Passenger Limitations -You must be 23 to 26 weeks pregnant or less on the day of disembarkation . -Babies must be at least 12 months old for transocean Department of Homeland Security (DHS) Requirements The DHS requires cruise lines to provide a final passenger manifest two hours before departure. 15. Micro Environmental Analysis Suppliers 16. Competitors • Royal Caribbean International • Norwegian Cruises • Crystal Cruises • Costa Cruises 17. Customers • Tourists • Adrift People • Explorers • Agencies 18. SWOT Analysis Of Msc Cruises STRENGTHS • Their experiences. • Having modern fleet • Having most of customer in the Mediterranean, South Africa and Brazil • Their customer relationships • Qualified labor-force • To be close to the center of holiday place. 19. WEAKNESS • Increasing expenses • Low efficiency • Inadequate presence in high growth European market 20. OPPORTUNITIES • The increasing cruise tourism • Marketing alliances • Favorable demographic trends 21. THREATS • Economic crysis • Increasing energy costs • Weather conditions • Severe competition