2015 Managing Assignment Module code: ABUS002-4-1-MBUS Name: Ganeshwara Shanmugam TP number: TP038112 Intake code: UCDF1505ICT (SE) Lecturer Name: Kantharow A/L Apparavu Submission Date: 10th August 2015 Word count: 1627 words Business . ...........................3 3......... 13 5 Conclusion..................................... 11 4.................. 14 6 References...............3........................................................................1 3.. 7 Organising in Boeing..................................................................................................................................1 4 Vision................................................................................................................................................................... 5 Boeing’s goals......................................................................................................................................................................................2 External Stakeholders.....2 2................................................................................................ 5 Boeing’s mission...................................................................................................................... 5 2......................................2..................2........ 6 Organising...................................1 2............. 15 .......................................................... 5 Goals.................................................. 6 Planning in Boeing............................. 5 The Functions of Management... 9 Controlling in Boeing........ mission and goals...........1 3.........1 Employees................. 12 4...................... 5 Planning.....................1................. 9 Controlling..........................2 3................6 3........................................2................................................1 3.3 2.........1............ 12 4..................Table of Contents 1 Introduction......................................................................................... 3 2 Vision.......................4 3..1...............2..............................7 Leading..................................................................................1 Customers.................................................................2 Managers..........1 2.......1..............3.............................1 2.......1 Internal Stakeholders..................... 11 4...................................................................................... 11 4...................................1 3 Boeing’s vision....................................................9 Stakeholders......................................................................................................................................... 8 Leading in Boeing.. 11 4.................................................................................................2 Suppliers...............................................4...................................................................................................................1 3.............................................. 5 Mission...................................................... It was founded on July 15. electronic and defence systems and satellites. 1916 by William E Boeing in Seattle. rotorcrafts.Boeing is among the largest global aircraft manufacturers (its equal competitor AIRBUS). and sells military and commercial aircrafts. manufactures. 2015) Diagram 2 The picture above is the Replica of the first plane built by William E. Washington. and is the largest exporter in the United States by the dollar value. 2015) . The Boeing Company is an American multinational corporation that designs. Boeing and his friends know as the B&W Seaplane (Wikipedia. Diagram 1 The picture is a photo of the founder the Boeing Company William E. United states .1 Introduction The purpose of this research is to learn how the companies complies with the four functions of management which is planning. is the second-largest defence contractor in the world based on 2013 revenue. organising. Boeing (Wikipedia. weapons. The company that I have chosen for the research is The Boeing Company. leading and controlling. Diagram 3 The old Boeing Company in Seattle near the Duwanish River.d. n.) . (Bing. 2015) 2.1. 2.) 2.” (Boeing.1 Boeing’s goals Boeing’s goals are twofold: To understand and take advantage of marketplace changes To reduce waste and increase optimal usage of its resources.2. 2. 2006) . (123HelpMe.1 Vision Organisational vision is an aspirational description of what an organisation like to achieve or accomplish in the mid-term or long-term future. 2015) 2.2 Vision. and productivity in the workplace. mission and goals. A mission is something to be accomplished.1 Boeing’s mission “To ensure that innovative/creative solutions are developed and implemented to improve the health and safety.3 Goals Organisational goals are smaller aims/objectives need to be taken by an organisation in-order to achieve their mission and vision. (BusinessDictionary.1 Boeing’s vision “People working together as a global enterprise for aerospace industry leadership” (Boeing. 2.3.d. n. employee development.2 Mission Organisational mission defines an organisations core purpose and focus that normally remains unchanged over time. The vision is also intended to serve as a clear guide for choosing current and future course of action. 3 The Functions of Management For any kind of organisation to run smoothly. Transforming customer relationships to ensure the requirements and deliverance are met on time :-Through Boeing’s new passenger-to-freighter conversion program and the opening of the Commercial Aviation service Operations Centre. leading and controlling. The 787 Dreamliner will be the most advanced and efficient commercial of its class. (Pakhare. Boeing help their customers to run their businesses more profitable.1. 3. (Gaberial. Transforming and simplifying their product offering :-Boeing is focusing its new plane development efforts on the Boeing 787 Dreamliner. Planning requires the information (Example. The four function of management are planning. Transforming and streamlining their product system :-The plan is to use disciplined production increase to higher delivery levels over the next two years. the companies must be able to develop and implement management concepts that will lead them to the realization of their company’s vision. (123HelpMe. a super-efficient commercial plane that applies latest aerospace technology.1 Planning in Boeing The plan to achieve Boeing’s goal is to implement a three-point transformation strategy in their commercial airplane segment. judgements and decision-making. 2013)For effective and efficient functioning. 2003) 3. organizing. . 2006) This three-point transformation strategy implemented by Boeing in its company will lead them to the realization of their company vision. it needs to implement core management concepts. about completion and methods of production).1 Planning Planning involves defining the goals of the organisation first and then determining the activities and the resource required to achieve them. Boeing is also able to respond to customer needs 24/7. 2008) According to Boeing. (Gaberial. Vice President Business Development and Strategy Tom Downey. Sr. Sr.2. &Technology James Bell. Dennis Muilenberg Chairman. Organisation also means creating an organisational structure that is suitable for achievement of agreed goals.3. Sr. through this type of management. Vice President & General Counsel .2 Organising Organising involves acquiring the resources needs to achieve its aims. Boeing has implemented the matrix management structure into its organisation. Executive Vice President Chief Financial Officer Richard Stephens. Sr. Cave. Operations. This configuration helps Boeing to bring together individuals who report to different parts of the company in order to focus and complete a specific project. President. the company is able to combine functional and product departments in a dual authority system. Sr. and CEO Michael J. Vice President Public Policy J. President Boeing International Timothy Keating. Michael Luttig. Vice President Engineering. (Ann Blasius.1 Organising in Boeing For effective and efficient organisation. 2003) 3. Sr. Vice President Human Resource & Administration Wanda Denson-Low Sr. Vice President Internal Goverence Shep Hill. Vice President Communications John Tracy. 2008) On the other hand. Boeing has done a good job in employee benefit optimization which will help them achieve their vision as stated above. Boeing has organised a good incentive program called “Well Being” for their employees. The program is an initiative that aims to help employees achieve a sense of physical and emotional well-being. the employees will be glad to see that the company have appreciated their efforts. (Boeing. . Hence. Offering of such reimbursements to the employees. 2015) 3. Furthermore.Diagram 4 The organisational chart of The Boeing Company (Ann Blasius.3 Leading Management must provide direction and leadership to motivate staff to perform the essential task within the required timeframe and with the most efficient use of resources. This system is known as an employee-driven system where the employees can voice out their lessons learned and ideas to elevate company efficiencies. Diagram 5 A screenshot of a small briefing the Lean system that is going to be implemented by Boeing. the employees will be more motivated to do their jobs and also be more loyal to the company. the Boeing Company is going to implement a system called Lean. It is the management’s responsibility to create the right level of communication and cooperation where everyone is committed to common objectives. Diagram 6 The focus of the Leadership Matters program (Boeing.(Gaberial. the company has started a companywide initiative called “leadership Matters”. and to raise questions without fear of retaliation. (Wikipedia.1 Leading in Boeing According to Boeing. 2015) . 2015) 3. and equip managers and employees with tools to confidently address ethics-related matters. Boeing is intended to embed ethical decision-making into all aspects of business.4 Controlling Controlling is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organisation are achieved in a desired manner.3. 2003) 3. This initiative focuses on enabling a culture of openness and accountability in order to sustain an ethical and compliant work environment and enhance business performance. the Code of Conduct establishes behavioural expectation for its employees at all levels of the company.4. . Boeing stated that. the company has implemented a Code of conduct. Boeing has also indicated that the codes serve as a foundation for the culture of their workplace and also provides the basis for the way they conduct their business.3.1 Controlling in Boeing To ensure control in the Boeing Organisation. 2015) .Diagram 7 A screenshot of Boeing’s Code of conduct (Boeing. Mr W. Managers are also involved in making organisation-wide decisions. Jr. (Dictionary.1.1 Employees Employees are one of the most important assets to a company. (Ann Blasius.2 Managers A manager is the person responsible for coordinating and monitoring the work of the employees to achieve the organisational goals. For example. 2008) 4. There are two type of stakeholders. 2015) 4. the decision made by the CEO and the board of managers was a relevant decision and has improved the workflow in the company toward achieving their vision. former CEO and Executive Chairman of the Boeing Company. In Boeing. the employees of the Commercial Aviation Service Operations centre are needed to work around the clock in order to meet customer needs. objectives and policies of the organisation. James McNerney. (123HelpMe.1. internal stakeholders (people who are part of the particular organisation) and external stakeholders (people who are not part of the particular organisation).1 Internal Stakeholders 4. For example. and the board of managers had introduced the matrix management structure to enhance the workflow in the company. The employees are key stakeholders which determine a company’s competency and performance.4 Stakeholders A stakeholder is a person. They are either affected or be affected by the actions. group or organisation that has interest or concern in an organisation. 2006) . They are the people who manages a company’s daily progressions. Hence. 2015) Diagram 8 The screenshot show the news on Boeing and Cathay Pacific Airlines Celebrating upon their 50th Boeing aircraft. 2015) . Cathay pacific claims that they have also to receive more planes from Boeing in this year.4. The more customers you get. the more income you will receive and also the more successful you will be in the business world. (Boeing.2 External Stakeholders 4. the Boeing Company and Cathay Pacific Airlines celebrated upon receiving their 50th Boeing 777-300ER. This shows the satisfaction of the Boeing product.2. (Boeing. To support this. Their customers are quite satisfied by their products. Boeing has been in the aircraft industry for almost a century and has met many customers throughout their journey.1 Customers Customers are the main source of income to a company. (Spiderbook.) Diagram 9 Screenshot of Boeing And GE (General Electric) supplier information. Even though Boeing is a large company. (Spiderbook. it does not make all the parts required to manufacture their planes. n. n.2 Suppliers Suppliers are the party that supplies goods and services needed.2. A supplier may be also distinguished from a contractor or a subcontractor who commonly add specialized inputs and deliverables.) .4.d. For example’ Boeing has chosen General electric to supply them the engine for their 700-300ER and 777X planes.d. .5 Conclusion Through this research. Boeing is still at the urge of creating more fleets of aircraft for both the military and the commercial airline companies to ensure that their vision to become a leading aircraft enterprise can be achieved. we are able to see how has The Boeing Company able to stand tall in the aircraft business for almost a century by implementing the four functions of management. IAM/Boeing. [Online] Available at: http://www..com/news/frontiers/archive. 2008.businessdictionary. BusinessDictionary. 2015. T. Business Dictionary. Management.. [Online] Available at: http://www.boeing. [Online] Available at: http://www.com/commercial/customers/cathay-pacific-airways/boeing-deliverscathay-pacific-airways-50th-777-300er. 2003.123helpme. [Online] Available at: http://www. Singapore: Peareson education asia Singapore Pte Ltd. 2006.com/articles/management-concepts-the-four-functions-of- . 2013.d.page [Accessed 6 August 2015].com/definition/vision-statement.html [Accessed 4 August 2015]. [Online] Available at: http://www. Boeing. 2015. Boeing. C.jpg [Accessed 8 August 2015]. n. a.boeing. slideshare.page [Accessed 2 August 2015].html [Accessed 8 August 2015].iam-boeing. S. [Online] Available at: http://www.6 References 123HelpMe. Boeing. Dictionary. 2002-2015.com/principles/vision. J.google.com. Gaberial. V. Boeing"s Goals And Actions. [Online] Available at: http://www.buzzle.cfm [Accessed 8 August 2015].com/definition/stakeholder. BoeingFrontiers. Available at: http://mw2. B.boeing. J.com/about/mission. N..com/mw-panoramio/photos/medium/2700592. 2015. Boeing. C. Boeing. 3rd ed. [Online] Available at: http://www. Ann Blasius. J.slideshare.com/boeing-companys-goals-and-actions-view.businessdictionary.net/rscalmo/teamdweek3alltogetherr [Accessed 5 August 2015]. Pakhare.. Business Dictionary.asp?id=158433 [Accessed 8 August 2015]. Boeing. [Online] Available at: http://www.html [Accessed 3 August 2015]. 2015. Buzzle. 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